MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Martech

OCTOBER 13, 2022

Dig Deeper: Why we care about retail media networks. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. . Retail media networks aren’t just happening at retailers. That’s where the real value in retailers’ first-party data can be found.

Retail 96

Retail Media Demand Side Platform Ad network 96

Ad Monsters

OCTOBER 31, 2022

For example, to have a little fun with it, impressions and clicks are circumstantial evidence and purchase data is direct evidence. where she was instrumental in the creation of Kroger Precision Marketing and became a pioneer of retail media. . “If The Innovator: Retail Media . It seems her calculated risk-taking paid off.

Retail 129

Retail Media Ad Tech Impressions 129

Digital Remedy

OCTOBER 6, 2022

To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. CTV allows brands to apply an audience-first, data-driven approach to TV similar to other digital channels. CTV viewership has exploded. – Head of Activation at Agency Partner.

Retail 52

Retail Advertising Impressions Audience 52

Digital Remedy

OCTOBER 6, 2022

To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. CTV allows brands to apply an audience-first, data-driven approach to TV similar to other digital channels. CTV viewership has exploded. – Head of Activation at Agency Partner.

Retail 52

Retail Advertising Impressions Audience 52

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. At MNTN, you can target different audiences in different ways. Now, you can leave those concerns behind.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 93

Retail Media ROI Impressions 93

Digiday

MARCH 27, 2023

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%).

Retail 52

Retail Geo targeting Electronics Media 52

MNTN

APRIL 27, 2023

Seemingly overnight, machine learning, AI, and automated optimization tools changed the advertising landscape for brands and retailers. AI is For Everyone Collins noted that AI isn’t just for a niche audience anymore—it’s everywhere, both for business and entertainment. But if you’re more of a skimmer, here’s a high-level recap.

Retail 52

Retail Machine Learning Ad Space Entertainment 52

Martech Series

NOVEMBER 23, 2022

VSBLTY Groupe Technologies Corp, a leading software provider of security and retail analytics technology, announced that the company has been named “Most Promising Data Analytics Solutions Provider 2022” by CIOReview magazine. These solutions help improve the guest experience and leave a lasting brand impression on customers.

Impressions 81

Impressions Retail Machine Learning Audience 81

Digiday

MAY 2, 2023

When Dollar General began building out its retail media network a few years ago, the discount retailer made a surprising realization: There was a disconnect between the audiences it was reaching and where its customers lived. This interview has been edited for brevity and clarity. What’s a more specific example?

Retail 53

Retail Media Ad Tech CPM 53

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Digiday

OCTOBER 11, 2022

As advertisers increasingly shift media budgets to retail media networks, the challenges for brands striving to stand out are also growing. Additionally, McKinsey predicts RMNs could command $100 billion in ad spending by 2026, while BCG forecasts retail media will account for 25% of digital media spending.

Retail 56

Retail Media Viewability Brand Awareness 56

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Digiday

FEBRUARY 13, 2024

Super Bowl LVIII on CBS drew the biggest-ever single TV audience of more than 126 million this past Sunday, per iSpot – growing not just in viewership for football’s ultimate contest, but the advertising game as it continues to shape diversity, influencer marketing and commerce media. Viewership grew 10.9%

Impressions 84

Impressions Retail Audience Media 84

Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. With reach in the Americas, Europe, APAC, and China, it provides access to a very large, international audience. “I think the news is that it’s taken this long for so many to realize how important retail media and marketplaces truly are. It’s advertising as utility.

Retail 105

Retail Electronics Media SEO 105

Ad Monsters

APRIL 7, 2023

To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience. For example, CNN Coupons presents itself as a one-stop guide to the hottest savings and even offers exclusive rewards from major retailers.

Media 96

Media CPC Retail Impressions 96

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. What is a retail media network? The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. All of this drives the price up. Table of contents What is programmatic advertising?

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Martech Series

JANUARY 8, 2023

and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.

Media 76

Media Retail eCommerce Electronics 76

illumin

JANUARY 4, 2024

E-commerce has shown rapid growth this past decade, and Black Friday 2023 further exemplified how critical online shopping is for retail and advertisers. While e-commerce saw impressive growth, brick-and-mortar sales only grew by a measly 1.1%. Retail sales in the US increased by 2.5%

Retail 101

Retail Ad Tech Impressions Advertising 101

Ad Monsters

APRIL 9, 2024

While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label. This is exciting because it enables brands to pinpoint the exact neighborhood and other locations where they can find their ideal audience.

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

Martech

NOVEMBER 28, 2023

This increases ad campaign efficiency by eliminating wasted impressions. Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. It also leads to higher engagement and conversion rates.

Advertising 89

Advertising Conversion Rate Conversion Impressions 89

Monetize More

MAY 8, 2023

Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. Benefits of using Discovery Ads Reach more audiences with a single ad campaign. Optimized targeting can be enabled to help with audience performance.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Martech Series

JANUARY 24, 2023

Nearly 100% of shoppers say that the search bar is important to their online experience; 40% of people get a negative impression of a retailer if search results aren’t relevant Lucidworks , the leading search solutions provider, shared results from a survey of consumers in the U.S. regarding their online shopping habits.

eCommerce 81

eCommerce Retail Impressions MarTech 81

Martech

FEBRUARY 8, 2024

Early adopters of dynamic ads (see below) aim to use dynamic creative to become more relevant to segmented audiences than if those segments all heard the same uniform ad. These options allow advertisers to align creative with audiences by segment, location, sports and other events, as well as local weather. Serving to audio.

Video Ads 111

Video Ads MarTech Audience Impressions 111

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. An example of integration between a DSP and a DMP is to gain audience extension.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Ad Monsters

DECEMBER 16, 2022

Do you need a refresher on Seller Defined Audiences? In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. Privacy-centric audience targeting and data collection is the law of the land now. What Is a Data Clean Room?

Cookies 97

Cookies Pop-Up Ad Tech Retail 97

Digiday

APRIL 2, 2024

Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results. For the new Best Emerging Technology Campaign category, specialty retailer Party City and agency partner 22squared are winners for their new PartyAI solution.

Click Through Rate 50

Click Through Rate Media Retail Impressions 50

Ad Monsters

JANUARY 12, 2024

In 2024, we can see that the choice is a clear preference as legacy subscription players rethink their strategy around premium offerings, consumers are looking to cut costs, and the quality of FAST content is impressive. Spoiler alert: there is not as much overlap as most brands think.

Viewability 111

Viewability Electronics Retail Audience 111

More About Advertising

JUNE 26, 2022

British fashion retailer Jigsaw has appointed Croud as its digital marketing agency. Croud kicks off in July to widen Jigsaw’s audience on platforms including Pinterest and TikTok. Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury.

Fashion 59

Fashion Marketing Retail Impressions 59

MNTN

JANUARY 11, 2024

Connected TV in the News Brands Like Francesca’s & Care/of Are Betting on Connected TV in 2024 Modern Retail Apparel brand Francesca’s first started experimenting with Connected TV ads in late 2022. One year later, the brand’s campaigns had yielded 12 million impressions, reached 4.6 million households and delivered a 3.2

Shipping 98

Shipping Impressions Retail Audience 98

YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Yet, without a sound targeting framework, delivering excellent ad exposure, encompassing viewability, impressions, and clicks, becomes challenging. Let’s dive in!

Viewability 98

Viewability Impressions CPM Conversion Rate 98

MNTN

MARCH 10, 2023

While mobile web and mobile app traffic combined still give mobile campaigns consistently high levels of impressions, those impressions can come with a less brand-safe environment and lower engagement. Mobile does still have a lead when it comes to overall reach, but CTV is quickly catching up.

Impressions 98

Impressions Ad Inventory Video Ads Retail 98

Martech Series

DECEMBER 1, 2022

At a time when enterprise retail brands and consumers are uncertain about the economy, Zeta’s record-setting activity levels prove how the efficiency of its marketing platform supports how brands engage and convert high-value audiences across all digital channels. 64% YoY increase in ad impressions served to online shoppers.

Marketing 92

Marketing Retail MarTech Impressions 92

PubMatic

FEBRUARY 1, 2023

Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads. Advertisers buy impressions across multiple publishers at the same time, targeting users with data like geo/location and browsing history.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86