Basis

MARCH 7, 2023

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Dayparting : Have your ads displayed at a specific, high traffic volume time of day for your target audience. What DOOH Formats and Mediums Are There?

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Digiday

APRIL 18, 2023

.” Another publisher, whose ad business is almost completely sold directly, said during the DPS working group that even they are weighing at which points they’ll allow ad partners who don’t have direct demand-side platform connections to use resellers to buy ads programmatically.

Marketing 55

Marketing Demand Side Platform Ad Tech Media 55

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. The study will enable Barb to accurately estimate the size and profile of TV and streaming audiences. Revenues climbed 23.4

Marketing 52

Marketing Media Entertainment Agency 52

InMobi

SEPTEMBER 30, 2019

These kinds of apps had mass appeal, and could conceivably be downloaded and used by at least half of the smartphone-owning audience in a more mature market like the U.S. Today, the kinds of apps coming to market have more niche audiences.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

VideoWeek

APRIL 28, 2023

Meanwhile TF1’s audience share rose in Q1, capturing 19.7 million during the quarter, “largely offsetting the decline in advertising revenue, and further demonstrating the group’s ability to adapt its costs while increasing its audience share in commercial targets.” percent of the 25-49 demographic.

Agency 52

Agency Non-Profit Ad Exchange Media 52

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across devices.”. Ad tech firm Digital Remedy launched a CTV platform for e-commerce and retail advertisers on Thursday.

Agency 52

Agency Media Non-Profit Retail 52

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail 52

Retail Media Demand Side Platform Fill rate 52

VideoWeek

MAY 5, 2023

The business reported audience share growth across its TV channels in Germany and France, but despite this TV ad revenues fell by over 16 percent, down from €653 million in Q1 last year to €545 million this year. The inventory is available via demand-side platform Amobee, which is also owned by Tremor International.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising 98

Advertising Retargeting CPA Audience 98

Digiday

SEPTEMBER 22, 2022

A lot of retail media networks come into play. Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. It just doesn’t translate. That’s going to be a big problem.”.

Media 59

Media Cookies Conversion Rate Affiliates 59

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Below, we’ll take a quick look at each of the key elements.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

SEPTEMBER 4, 2019

With the same overarching approach and brand experience, modern advertisers can learn how to deliver their message to diverse audience segments. of the target audience’s characteristics. DMP (data-management platform) is a unified customer database that helps collect comprehensive information regarding your target audience.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

VideoWeek

JUNE 23, 2023

“They chase cheap CPMs … However, in the media world not all inventory and not all impressions are equal. ” Magnite Launches Audience Products Suite Magnite Access Sell-side platform Magnite has launched a suite of omnichannel audience products called Magnite Access. Warner Bros.

GDPR 52

GDPR Cookies Ad Tech Agency 52

VideoWeek

NOVEMBER 3, 2023

Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. But monetisation of this content is currently insufficient.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

VideoWeek

JANUARY 13, 2023

She declined to provide numbers but claimed a “broad swath” of advertisers are involved, including consumer packaged goods, automotive, retail and luxury brands. Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Programmatic digital advertising enables purchasing mobile traffic automatically from the numerous publishers who monetize their inventory via RTB (on a per-impression basis).

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. of all online retail sales in the U.S. 7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day. It gives you a breakdown of key metrics, such as: Impressions and clicks. When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Basis

FEBRUARY 28, 2023

It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns that can effectively connect brands with their audiences. Retail and e-commerce brands can use native carousel ads to showcase a collection of products (or multiple images of one product).

Native Advertising 78

Native Advertising Advertising Demand Side Platform Video Ads 78

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

For example, a retailer could use metaverse marketing to create a virtual store where potential customers can browse products as if they’re actually in the store. Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126