Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

SODP

JUNE 8, 2023

Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. What Is CPM? How Does CPM Work?

CPM 52

CPM CPA CPC Real Estate 52

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. to reach the right audience.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

JUNE 23, 2023

“They chase cheap CPMs … However, in the media world not all inventory and not all impressions are equal. ” Magnite Launches Audience Products Suite Magnite Access Sell-side platform Magnite has launched a suite of omnichannel audience products called Magnite Access. Warner Bros.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Digiday

JUNE 1, 2022

This is in contrast to media agencies’ preference to build “beneficial relationships” with supply-side players that grant them either technical benefits when it comes to laying their hands on the most favored ad space. That’s a different way to think of the SSP than has traditionally been thought of in ad tech.

Ad Tech 79

Ad Tech Impressions Data Management Platform Media 79

VideoWeek

JANUARY 13, 2023

Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. She declined to provide numbers but claimed a “broad swath” of advertisers are involved, including consumer packaged goods, automotive, retail and luxury brands. The Week in Tech.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Digital Remedy

JULY 5, 2023

As consumer viewing habits continue viewing streaming services ad dollars continue to migrate toward these channels as well. Making up 10% of all digital ad spending, CTV ad spending is expected to reach $29.29b in 2024. Making up 10% of all digital ad spending, CTV ad spending is expected to reach $29.29b in 2024.

Conversion 52

Conversion Ad Space Impressions Audience 52

Digital Remedy

DECEMBER 3, 2021

As consumer viewing habits continue to shift away from cable and towards streaming services at increasing levels, ad dollars continue to migrate towards these channels as well. CTV ad spending is expected to increase 40% in 2021, totaling over $14.4b. Leveraging Multiple Attribution Methodologies to Improve Campaign Performance.

Conversion 52

Conversion Ad Space Advertising Media 52

MNTN

APRIL 27, 2023

Seemingly overnight, machine learning, AI, and automated optimization tools changed the advertising landscape for brands and retailers. You can watch a full recording of “Everything You Wanted to Know About The Machine (Learning) Uprising in CTV Ads” here. But if you’re more of a skimmer, here’s a high-level recap.

Retail 52

Retail Machine Learning Ad Space Entertainment 52

VideoWeek

MAY 20, 2022

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. CTV Overtakes Mobile on Video Impressions. ” Next 15 Agrees £310 Million Acquisition of M&C Saatchi. . The Week in Tech.

Impressions 52

Impressions Ad Tech Media Agency 52

VideoWeek

SEPTEMBER 29, 2023

LG Ad Solutions and Affinity Launch CTV Targeting Tool LG Ad Solutions and Affinity, a purchase insights firm, have launched a targeting and measurement tool for CTV. LoopIQ uses purchase data to reach relevant CTV audiences and measure campaign impact on customer spend. The format is due to launch in beta in early 2024.

Media 52

Media Non-Profit Advertising Ad Tech 52