Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. One-way publishers can maximize their ad revenue is by pursuing direct deals with their top advertisers. Utilize Innovative Ad Formats. Direct Deals.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

illumin

OCTOBER 20, 2023

By understanding the context of their website’s content, publishers can offer advertisers relevant ad placements that align with the users’ interests and intentions. This increases the value of the ad space, attracting advertisers that are willing to pay a premium for targeted placements.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

MNTN

FEBRUARY 6, 2024

Using an advertising platform like MNTN Performance TV will allow you to display your ads across a variety of similar ad-supported streaming services. Purchasing Ad Space : Once you’ve chosen your platform(s), you need to buy ad space. This involves scheduling when and where your ads will appear.

Advertising 98

Advertising Retargeting CPA Audience 98

SODP

JUNE 8, 2023

Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Keep reading to understand what a CPM marketing campaign is, its different aspects and what advertisers expect from successful ad campaigns. What Is CPM? How Does CPM Work?

CPM 52

CPM CPA CPC Real Estate 52

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

JULY 17, 2023

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Digiday

JUNE 1, 2022

This is in contrast to media agencies’ preference to build “beneficial relationships” with supply-side players that grant them either technical benefits when it comes to laying their hands on the most favored ad space. That’s a different way to think of the SSP than has traditionally been thought of in ad tech.

Ad Tech 80

Ad Tech Impressions Data Management Platform Media 80

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. of US digital ad spending.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

JUNE 23, 2023

“They chase cheap CPMs … However, in the media world not all inventory and not all impressions are equal. We’re excited to offer advertisers a new way of measuring the value of an impression and more opportunities to prepare for cookie deprecation,” said Adobe Advertising head of product Greg Collison.

GDPR 52

GDPR Cookies Ad Tech Agency 52

VideoWeek

JANUARY 13, 2023

Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. She declined to provide numbers but claimed a “broad swath” of advertisers are involved, including consumer packaged goods, automotive, retail and luxury brands.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Digital Remedy

JULY 5, 2023

While last-touch attribution has long been the “go-to” measurement method, marketers now need to explore different attribution methodologies, given the increasingly fragmented media space and evolving consumer journey. Today, a person can be exposed to a brand’s ad across numerous platforms and devices before purchasing.

Conversion 52

Conversion Ad Space Impressions Audience 52

Digital Remedy

DECEMBER 3, 2021

While last-touch attribution has long been the “go-to” measurement method, marketers now need to explore different attribution methodologies, given the increasingly fragmented media space and evolving consumer journey. Today, a person can be exposed to a brand’s ad across numerous platforms and devices before making a purchase.

Conversion 52

Conversion Ad Space Advertising Media 52

MNTN

APRIL 27, 2023

Seemingly overnight, machine learning, AI, and automated optimization tools changed the advertising landscape for brands and retailers. You can watch a full recording of “Everything You Wanted to Know About The Machine (Learning) Uprising in CTV Ads” here. AI: The Great Ad Space Equalizer?

Retail 52

Retail Machine Learning Ad Space Entertainment 52

VideoWeek

MAY 20, 2022

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. CTV Overtakes Mobile on Video Impressions. TF1 Makes a Retail Media Play, read on VideoWeek. This Week on VideoWeek.

Impressions 52

Impressions Ad Tech Media Agency 52

VideoWeek

SEPTEMBER 29, 2023

The ads pull relevant product data into a table, for example comparing different car models. This experience is intended to run across all verticals where we have relevant feed data, including retail, travel and auto,” said Microsoft. The format is due to launch in beta in early 2024.

Media 52

Media Non-Profit Advertising Ad Tech 52