VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

Retail 98

Retail Media Ad Tech Audience 98

Martech

JULY 27, 2022

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the void, much of the focus is on overall audience addressability. For years, we’ve seen contextual targeting touted as an alternative to cookies.

Cookies 97

Cookies Advertising First-Party Cookies Audience 97

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Basis

FEBRUARY 29, 2024

And first-party data is perhaps the heaviest hitter on that list. Because first-party data is provided directly by consumers, it allows advertisers to learn about their audience, craft personalized messages, and understand what tactics are most impactful in their path to purchase—all with a high degree of precision.

Cookies 88

Cookies Non-Profit First-Party Cookies Audience 88

Martech

SEPTEMBER 23, 2021

Customers try to reach a brand or retailer through an online chat, but if that service breaks down, they’re back on the phone lines in droves. Advertisers download the Roku app from the Shopify App Store, pick their audience and ad budget, and set timing and duration. The viewers for TV ads can’t stand still. households.

First-Party Cookies 109

First-Party Cookies MarTech Food Cookies 109

Single Grain

NOVEMBER 28, 2023

For example, a retailer could use metaverse marketing to create a virtual store where potential customers can browse products as if they’re actually in the store. Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126