Ad Monsters

NOVEMBER 14, 2022

Some of the key components to creating that experience are making sure the ad reaches the right audience and the creative assets keep them engaged with your content. . We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. Why is that the case?

Machine Learning 64

Machine Learning Rich Media Cookies Header Bidding 64

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. While they both aim to reach the right audience, they differ significantly in how they achieve this goal. Lastly, contextual targeting improves return on investment (ROI) for advertisers.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Ad Monsters

JANUARY 4, 2023

Retail media and ID solutions revolutionized practices around privacy-centric data. For example, the announcement of Google’s third-party cookie depreciation sent ad tech into a tailspin because Chrome dominates traffic. . As the leading Retail Media Network, there’s ample cause to celebrate. NFT’s took the world by storm.

Ad Tech 59

Ad Tech Media Cookies Machine Learning 59

Basis

MARCH 16, 2023

Then there’s the added dynamics of retail media networks , around which programmatic advertisers are swirling with interest thanks to their treasure trove of first-party consumer data and closed-loop attribution. Experiment with copy, visuals, links, whatever, and narrow down what your audience is responding to.

ROI 69

ROI Advertising Brand Awareness Cookies 69

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative.

Viewability 67

Viewability Healthcare A/B Testing Food 67

VideoWeek

MARCH 3, 2023

The Week in Tech Amazon Dominates Retail Media Ad Spend Amazon dominated retail ad spend last year, according to MediaRadar, capturing 37 percent of market share. The intelligence firm analysed a sample of $5 billion in retail media campaigns from 2022, covering around 30 retail media networks.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Digiday

OCTOBER 19, 2022

We have a handful of travel clients, retail clients, entertainment, those have been significantly up. The CPG and retailers categories also faced supply chain problems in 2022, which aren’t expected to end by 2023. Luxury retail is somewhat of an anomaly in the supply chain struggle. We haven’t seen any slowdown in those.

Agency 66

Agency Media Retail Entertainment 66

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. An example of integration between a DSP and a DMP is to gain audience extension.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Automatad Inc.

MARCH 2, 2022

Yahoo’s new ID-less audience solution, Next-Gen Solutions, presents an advanced way of contextual targeting using machine learning and real-time data signals, keeping consumer privacy a priority. Retail sales for the holiday season in 2021 grew by 16.1% Yahoo’s ID-less Audience Solution.

Retail 52

Retail Advertising Machine Learning Cookies 52

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. Non-PII examples include cookies, IP addresses and device identifiers.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

MarTech 125

MarTech Machine Learning Cookies Pop-Up 125

Martech

FEBRUARY 1, 2024

Machine learning algorithms analyze massive sets of first-party data and can surface actionable insights to enhance segmentation and personalization. This is especially important given that 2024 ushers the final death of third-party cookies. Understand how your audience perceives AI. Generate custom, branded visuals.

Media 143

Media Marketing Audience Machine Learning 143

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Digiday

JANUARY 1, 2023

But the holding companies, flush with new media channels and tactics they can bring to the table (commerce media, artificial intelligence/machine learning tools, and ESG/sustainability-focused investment), argue they offer the whole package in an era when more marketers want to reduce their roster of agencies working for them.

Media 68

Media Agency Retail Machine Learning 68

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures.

Marketing 113

Marketing Machine Learning ROI Cookies 113

Martech

JANUARY 5, 2023

Retail media networks. Changes like Google’s delayed third-party cookie wind down, and new legislation in states like Virginia, will put extra pressure on organizations in the coming year. He added, “AI is also used to understand a user’s web behavior and learn from the way they behave in order to capture their data.”.

Marketing 113

Marketing GDPR eCommerce Machine Learning 113

illumin

JANUARY 22, 2024

Ad sets, on the other hand, are subsets of a campaign that could feature their own budgets and target separate audience segments. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device. to reach the right audience. of US digital ad spending.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

OCTOBER 6, 2023

.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data. million (50.4

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. That means there’s a huge opportunity to captivate audiences and tell your brand or product’s story through a compelling CTV ad. Reaching the Right Audience. Ad spend on the channel is projected to hit $29.5 Why the explosion?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery. If so, here’s what you should know. billion U.S., There are 4.66

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

OCTOBER 10, 2022

For this report, Digiday+ Research surveyed 388 industry professionals including publishers, agencies, brands and retailers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. We can create lookalike audiences at scale.”.

Machine Learning 68

Machine Learning Audience Ad Targeting Media 68

VideoWeek

JANUARY 13, 2023

She declined to provide numbers but claimed a “broad swath” of advertisers are involved, including consumer packaged goods, automotive, retail and luxury brands. Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Ad Monsters

MAY 13, 2024

For reasons that completely baffle me, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.

Advertising 115

Advertising Cookies Machine Learning GDPR 115

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Marketers using personalization tactics apply the insights gleaned from these audiences to guide customers through the buying process. Data-driven strategies. Marketing automation.

Marketing 123

Marketing Machine Learning Audience MarTech 123

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 66

Marketing Retail Ad Targeting Conversion 66

Martech

APRIL 5, 2022

But this model also relies on third-party cookies to deliver the information. Markets are “ complex adaptive systems ,” says marketing strategist Kathleen Schaub, meaning the interactions between audiences and brands can be unpredictable with so many factors creating feedback loops. We’ll get to why that’s a problem in a bit.)

Marketing 110

Marketing Machine Learning Conversion Cookies 110

VideoWeek

SEPTEMBER 29, 2023

LoopIQ uses purchase data to reach relevant CTV audiences and measure campaign impact on customer spend. This experience is intended to run across all verticals where we have relevant feed data, including retail, travel and auto,” said Microsoft. The format is due to launch in beta in early 2024.

Media 52

Media Non-Profit Advertising Ad Tech 52

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52