Martech Series

NOVEMBER 23, 2022

VSBLTY Groupe Technologies Corp, a leading software provider of security and retail analytics technology, announced that the company has been named “Most Promising Data Analytics Solutions Provider 2022” by CIOReview magazine. Marketing Technology News: Why Sharing Data Internally Can be a Gamechanger.

Impressions 81

Impressions Retail Machine Learning Audience 81

AdvertiseMint

NOVEMBER 21, 2023

AI and machine learning make all that possible. Use machine learning technology to optimize ad targeting and budgets. AI tools like Acoustic or Drift use machine learning to understand natural language and automate a company’s marketing processes. Have an AI assistant converse naturally with customers?

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Martech

FEBRUARY 7, 2024

They’ve previously targeted Gen X but want to reach a younger audience. Part of the marketing strategy is to launch co-branded ads with retailers. In recent years, we’ve been able to better understand customer needs through data analytics and machine learning, leading to marketing personalization.

Marketing 111

Marketing Machine Learning Food MarTech 111

illumin

MAY 28, 2024

In turn, ad budgets are increasingly allocated to channels that can leverage first-party data , such as CTV , retail media, and social media. This loss of signal impairs customer acquisition and audience reach while shrinking returns on ad spending and increasing customer acquisition costs.

Advertising 70

Advertising Cookies Brand Lift Machine Learning 70

VideoWeek

JUNE 13, 2023

Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences. In 2021 the company invested $100 million in Google Cloud technology, leveraging its machine learning capabilities to automatically move ad budgets into higher-performing placements.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Martech

NOVEMBER 28, 2023

It’s a cornerstone strategy for businesses aiming to forge deeper connections with their audiences. Through a highly sophisticated targeting algorithm, the company was able to capture specific audience segments, enhancing the relevance of the content and minimizing distractions. Personalized marketing isn’t just a trend. In your inbox.

Machine Learning 99

Machine Learning Conversion Retail eCommerce 99

Martech Series

DECEMBER 8, 2022

The proprietary Machine Learning technology predicts the intent by learning from each visitor’s unique signals and digital behavior, empowering enterprises to act on their intent and ensure online shoppers complete their journeys. Marketing Technology News: AI in Content Marketing.

Machine Learning 82

Machine Learning Retail Cookies MarTech 82

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. For example, in 2022, KERV client data showed that CTR increased by more than 30% year-over-year on holiday retail ads using interactive video technology.

Machine Learning 68

Machine Learning Click Through Rate Retail Brand Lift 68

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. What is a retail media network? The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. What is a retail media network? All of this drives the price up. How much does it cost?

Advertising 110

Advertising Marketing Ad Exchange Retail 110

Martech

JANUARY 11, 2024

With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. Click here to take the survey Importance of email as a logged-in channel “Businesses will be turning to logged-in channels like email to build owned audiences and direct relationships,” said Beck.

Marketing 126

Marketing Cookies Machine Learning MarTech 126

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments. Who is your audience?

Audience 52

Audience Advertising Machine Learning Ad network 52

Martech

MARCH 4, 2022

What type of machine learning and/or artificial intelligence does the tool use? Does the tool use artificial intelligence and machine learning? Tools like customer journey analytics software give brands the ability to gain insights from their audience and act on them. Are you GDPR and CCPA compliant?

Machine Learning 94

Machine Learning GDPR Search Advertising MarTech 94

Martech Series

JULY 6, 2022

And that our intelligence models provide retailers and ecommerce brands with in-session insights that optimize experiences for anonymous visitors. Marketers will have to rely on more intelligence and machine learning to provide the level of experiences that today’s consumers demand, while balancing increasing data protection.

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Ad Monsters

JANUARY 12, 2024

This means brands will use new measurement abilities to find the audiences they have been missing through linear and selected CTV buys alone, decreasing fragment buying process and increasing their ease of ads management.” AI and machine learning offer promising avenues for ad creative development and targeted messaging.

Viewability 92

Viewability Electronics Retail Audience 92

Ad Monsters

MARCH 8, 2023

Crystal Foote, an award-winning marketing professional and entrepreneur, learned that two decades into her career. Foote recently launched two businesses, Digital Culture Group and ThePartyStarter, to target and uplift diverse audiences within the advertising and digital media industry. Can you tell me about the business?

Ad Tech 87

Ad Tech Machine Learning Audience Advertising 87

Martech

OCTOBER 26, 2021

Signs of a slow transformation can be seen even in the retail industry overall, where only 20% of retail is done digitally through e-commerce. Likely, your team will be looking at using machine learning models and AI solutions to achieve these kinds of analytical insights. Experience.

Marketing 127

Marketing Machine Learning Retail MarTech 127

Martech

APRIL 19, 2024

Ad spend that taps into first-party data and engages audiences at scale, such as CTV, paid search, social media and retail media, is being prioritized. One-third are also leveraging AI and machine learning to enhance these datasets.

Machine Learning 109

Machine Learning Media Advertising Retail 109

Martech

JULY 20, 2023

” A Very important partner Very is an online retailer dealing in a wide range of products, from clothing to home and garden to games. “The challenge that we’re trying to solve for these organizations is how we show our audience that these are technology businesses with really interesting technical problems.”

Conversion Rate 86

Conversion Rate Machine Learning Retail Conversion 86

Ad Monsters

FEBRUARY 23, 2023

Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few. The Rise of AI and Machine Learning Technology has become a vital tool across all industries to enable efficiency.

Ad Ops 82

Ad Ops Media Retail Machine Learning 82

Martech Series

JUNE 16, 2022

Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As The advantages of Brand Lift Live include: Actionable Campaign Data: View lift data in real-time and take action on campaigns in flight to adjust frequency, creative, messaging, and audience to maximize brand lift.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

NOVEMBER 18, 2022

AI assists businesses in identifying audience segments and gathers vital information about each client to build a profile. AI helps to search for information that is relevant to the target audience at each buying stage of the marketing funnel. Additionally, AI can evaluate and compare data more quickly than a human.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Basis

MAY 9, 2022

This model was once the only one available, but it’s inadequate for an era where marketers need the ability to easily modify and customize creative assets with audience-specific language, calls-to-action , visuals, and products. Vertical : Retail & E-commerce. Geo-targeting campaigns. Feed-based product campaigns.

Geo targeting 66

Geo targeting Advertising Machine Learning Audience 66

Martech

APRIL 28, 2022

Work to bring offline audiences online. Butler’s marketing team was able to draw in these audiences by combining their marketing automation system with chatbots. This highly effective tactic helped Butler’s team bring in a whole new audience, enhancing the customer experience through personalization.

Marketing 113

Marketing Machine Learning MarTech Audience 113

Martech

MARCH 2, 2023

Machine learning, AI and ChatGPT can emulate authenticity, but they can’t replicate it as humans can. One of my writing powers is connecting something I did in financial services with something I will do in retail. At its core, authenticity helps us connect with people on an emotional level. She’s not wrong.

Machine Learning 104

Machine Learning Audience Communications MarTech 104

Monetize More

JUNE 6, 2023

To leverage DCO effectively and enhance mobile ad viewability, follow these strategies: Audience Segmentation: Divide your target audience into distinct segments based on demographics, interests, or behaviors. Ad Placement Optimization: Use automated algorithms and machine learning to analyze historical data and optimize ad placements.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Martech

AUGUST 26, 2021

A B2B company doesn’t have the same emotional attachment for a customer as say a brand or retailer, where the product or mission of the company is part of the customer’s lifestyle. Audiences are now cutting the cord and taking up streaming options for their TV needs. Why we care. Is Amazon making a u-turn from digital?

Shipping 112

Shipping Machine Learning Retail Audience 112

Martech

AUGUST 30, 2022

During the pandemic, more people became accustomed to conveniences like buy-online pick-up-in-store or curbside deliveries from restaurants and retail locations. Tools like customer journey analytics software give brands the ability to gain insights from their audience and act on them.

Machine Learning 99

Machine Learning Retail MarTech Search Advertising 99

Ad Monsters

MARCH 21, 2024

Advertising budgets now favor channels like CTV, retail media, and social media, allowing for personalized use of first-party data, yet interoperability challenges persist. An SVP from an agency noted a decline in performance due to data signal loss, resulting in reduced audience quality and increased cost per conversion.

Cookies 64

Cookies Machine Learning ROI Conversion 64

Smart-Hub

OCTOBER 16, 2023

On September 20 and 21, over 800 thought leaders convened to explore pivotal themes such as artificial intelligence in marketing, the evolution of retail media, automation, the emergence of Web3, sustainability, and other pertinent subjects. These algorithms allow marketers to analyze real-time data to make informed decisions quickly.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Ad Monsters

NOVEMBER 14, 2022

Some of the key components to creating that experience are making sure the ad reaches the right audience and the creative assets keep them engaged with your content. . How important are the creation and design aspects of ads when trying to engage with your audience? Why is that the case? TA: Creative is everything.

Machine Learning 63

Machine Learning Rich Media Cookies Header Bidding 63

Martech

DECEMBER 9, 2021

Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path. Tools like customer journey analytics software give brands the ability to gain insights from their audience and act on them.

Marketing 107

Marketing Machine Learning Communications Search Advertising 107

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. While they both aim to reach the right audience, they differ significantly in how they achieve this goal. Categories also help in narrowing down the audience segments.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Martech

JANUARY 12, 2022

Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path. Tools like customer journey analytics software give brands the ability to gain insights from their audience and act on them.

Conversion 125

Conversion Machine Learning Communications Call for Action 125

InMobi

NOVEMBER 11, 2014

Let's take an example of a retail brand that wants to promote its offers for the upcoming holiday season and make sure it is minimizing spillage of its mobile advertising investment by targeting only customers with a high-propensity to take action. Between 1.8X It is after all the season to be happy!

Machine Learning 52

Machine Learning Impressions Retail Electronics 52

Martech

DECEMBER 20, 2022

Defining a customer segmentation strategy requires your organization to understand who your audience is, as well as their needs and behavioral tendencies. Some tasks could include determining the audience size, the number of potential segments needed, identifying which customer will spend more and which will spend less, etc.

Marketing 92

Marketing Communications Machine Learning Fashion 92

Digiday

APRIL 4, 2023

One of Champion’s primary goals in 2022 was to evolve its audience profile to focus on women and establish the brand’s place in the growing and highly competitive women’s sportswear and athleisure market. Sportswear brand Champion and its agency of record Kepler are finalists in a new category, Best Multichannel Experience.

Media 69

Media Agency Machine Learning Audience 69

VideoWeek

MARCH 3, 2023

The Week in Tech Amazon Dominates Retail Media Ad Spend Amazon dominated retail ad spend last year, according to MediaRadar, capturing 37 percent of market share. The intelligence firm analysed a sample of $5 billion in retail media campaigns from 2022, covering around 30 retail media networks.

Advertising 52

Advertising Marketing Retail Ad Tech 52