Martech Series

AUGUST 11, 2022

Klevu has joined the MACH Alliance as the only member to provide AI-powered product discovery tech that utilizes machine learning and has NLP capabilities. Shoppers now interact with retailers through various touch points including brick-and-mortar stores, app-based shops, and various online platforms.

Machine Learning 86

Machine Learning eCommerce Retail Conversion Rate 86

Basis

JUNE 13, 2022

To say the current retail industry is complicated would be to put it lightly. What’s going on, and how should retail marketers react? Before digging into best practices for retail marketers, let’s do a quick overview of the retail marketing landscape as it stands today. What’s a Retail Marketer to Do?

Retail 77

Retail Marketing Machine Learning Communications 77

InMobi

OCTOBER 8, 2021

Want to learn how to harness the growing power of retail media in less than 30 minutes? In order to take advantage of the $100 billion opportunity  that is retail media, retailers must do three things: Focus on creating engaging customer experiences Maximize ad inventory demand Unlock recurring budgets from all advertisers.

Retail 52

Retail Media Ad Inventory ROI 52

Martech Series

FEBRUARY 24, 2023

Retail companies rely heavily on demand and sales forecasting to maintain a healthy inventory balance. The goal of machine learning in demand forecasting: The goal of machine learning (ML) is to analyze and comprehend statistical data using algorithms that look for patterns.

Machine Learning 88

Machine Learning Manufacturing Media Retail 88

Martech Series

JANUARY 27, 2023

Messages spanned industries, with the largest concentration in retail. Generative AI Company Analyzes 21.6 The Persado Content Intelligence team analyzed 21.6 billion consumer impressions (emails sent), encompassing 8.6 billion permutations, between Jan 1-Dec 15, 2022.

Machine Learning 110

Machine Learning Impressions Retail Communications 110

AdExchanger

DECEMBER 19, 2023

But there are several important differences between these machine-learning-powered ad-buying tools, says Nii Ahene, chief strategy officer at performance marketing agency Tinuiti, speaking on this episode of AdExchanger Talks. Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket.

Machine Learning 117

Machine Learning Agency Marketing Cookies 117

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Dig deeper: CTV is growing, but not like retail media networks In-app ads. Why we care. In-app ad moments. Image: Lyft Media.

Machine Learning 89

Machine Learning Brand Lift Real Estate eCommerce 89

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more.

Audience 87

Audience Machine Learning Impressions Finance 87

AdExchanger

OCTOBER 12, 2023

Ghosts In The Machine The rise of machine-learning-powered ad products from Google and Meta is changing the performance marketer’s job from a hybrid creative tactician, media hound and command pilot to, well, someone who just feeds data, text prompts and raw creative assets […] The post Should Humans Get Out Of The Way?

Machine Learning 103

Machine Learning Media Viewability Retail 103

Martech Series

JUNE 8, 2022

Continual helps us simplify our data infrastructure, unify our analytics and machine learning workflows, and accelerate our path to building a data-driven business. Combined with its existing declarative machine learning capabilities, Continual now unites data science and analytics teams on a shared platform for operational AI. “As

Machine Learning 91

Machine Learning Retail MarTech Marketing 91

Martech Series

AUGUST 17, 2022

It is expected to be the fastest growing retail ecommerce market in the world. VTEX is the Enterprise Digital Commerce Platform for brands and retailers looking to build a future-proof digital commerce strategy. VTEX works with some of the largest retail enterprises in the world.

eCommerce 84

eCommerce Machine Learning Retail MarTech 84

Martech Series

JUNE 22, 2022

Merton and Rimando each bring relevant experience as ArcSpan continues its focus on boosting addressable audience revenue success for leading publishers and the emerging category of retail media customers. Rimando will report directly to Balaji Rao, SVP Engineering. “We are excited to welcome Kelly to ArcSpan. ” said?

Machine Learning 87

Machine Learning Retail Audience Finance 87

Martech Series

SEPTEMBER 6, 2022

The $28M series C investment will support ZineOne’s vision of building out the in-session marketing category – a new concept designed to increase e-commerce revenue and conversions in a privacy-forward world using advanced machine learning (ML). Luxury retailer +15% conversion rate lift for overall online purchases. ?

Machine Learning 73

Machine Learning Conversion Rate Conversion Marketing 73

Martech Series

NOVEMBER 23, 2022

VSBLTY Groupe Technologies Corp, a leading software provider of security and retail analytics technology, announced that the company has been named “Most Promising Data Analytics Solutions Provider 2022” by CIOReview magazine. Marketing Technology News: Why Sharing Data Internally Can be a Gamechanger.

Impressions 81

Impressions Retail Machine Learning Audience 81

Martech

MARCH 21, 2024

While we wait on alternative IDs to sort themselves out, a complete reliance on first-party data still isn’t ideal, especially for smaller partners who must rely on retail media networks to provide them with that first-party data. While cookies may soon be gone, newer technologies, like AI and big data analytics, are only growing.

Cookies 108

Cookies Advertising Finance Machine Learning 108

Martech Series

FEBRUARY 1, 2023

the technology-driven e-commerce retailer and e-commerce enabler, announced that Spresso, its SaaS modular solution platform has partnered with global enterprise digital commerce platform VTEX. The solutions leverage machine learning, advanced analytics, and artificial intelligence to drive better business outcomes.

Retail 71

Retail Machine Learning MarTech Conversion 71

Martech Series

JUNE 30, 2022

In addition to his experience in marketing, his expertise and education in artificial intelligence, machine learning, and engineering is the perfect combination for Habu’s industry-leading collaboration software. Prior to joining Habu Chua served as Senior Product Manager, Retail Media Networks at Epsilon.

Machine Learning 83

Machine Learning Retail MarTech Education 83

Martech Series

OCTOBER 24, 2022

Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, announced that it has appointed two Google veterans to its team: Wilfred Yeung has joined the company’s Technical Advisory Board and Reuben Kan has joined as Distinguished Engineer.

Machine Learning 86

Machine Learning eCommerce Information Technology MarTech 86

Martech

FEBRUARY 7, 2024

Part of the marketing strategy is to launch co-branded ads with retailers. In recent years, we’ve been able to better understand customer needs through data analytics and machine learning, leading to marketing personalization. They’ve previously targeted Gen X but want to reach a younger audience.

Marketing 107

Marketing Machine Learning Food MarTech 107

Kevel

JUNE 27, 2022

The acquisition will enable us to enhance user segmentation and content personalization in a privacy-first way through Velocidi’s machine learning tools. For publishers looking to monetize their first-party data, Velocidi’s machine learning audience tools make it easy to build valuable user segments for advertiser targeting.

Audience 81

Audience Machine Learning Ad Tech Retail 81

Martech Series

AUGUST 16, 2022

The world’s smartest performance marketers rely on Moloco’s machine learning engine to drive user acquisition and retention at a speed and scale previously only seen within the so-called walled gardens of Google, Facebook, and Amazon. That’s where Moloco comes in,” said Ikkjin Ahn, co-founder and CEO of Moloco.

Machine Learning 72

Machine Learning Retail MarTech Marketing 72

Martech

JUNE 29, 2023

It uses AI and machine learning capabilities that are integrated into the platform, data flows and execution stack to power outcomes from engagement across the user journey. springbig’s AI Assistant lets cannabis retailers leverage artificial intelligence to write content for their email campaigns.

Marketing 90

Marketing Machine Learning MarTech Retail 90

VideoWeek

AUGUST 11, 2023

In this week’s Week in Review: Disney+ plans ads launch in Europe, UM launches a new retail media offering, and digital powers the NYT’s ads business to marginal growth. Hotstar subscriptions meanwhile dropped from 52.9 million to 40.4 million, following the loss of key cricket rights. million to $63 million.

Retail 52

Retail Media Ad Tech Agency 52

Marketing Tech News

DECEMBER 15, 2021

Quartile, an ad optimisation platform for top e-commerce marketplace sellers, has acquired Sidecar, a performance marketing technology provider for e-commerce retailers and brands. Both platforms apply machine-learning and natural-language processing to provide data-driven strategies and.

Machine Learning 52

Machine Learning Advertising Retail Marketing 52

Martech

DECEMBER 28, 2021

This entails machine learning models that consider all customer behaviors as well as various data sources that can be fed, ingested, and leveraged to better understand consumers at scale.” Baird suggested that one tool retailers might adopt more widely is the “virtual closet.” AI optimization. Empowered store associates.

Retail 137

Retail eCommerce ROI Machine Learning 137

Digiday

MARCH 9, 2023

For example, in 2022, KERV client data showed that CTR increased by more than 30% year-over-year on holiday retail ads using interactive video technology. Across KERV retail clients, CTR averaged 1.5%. year-over-year. The interaction rate was almost 13%, which was 15,100% more than our benchmark,” he said. “An

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

Ad Wisey

MAY 6, 2022

Artificial Intelligence and Machine Learning. Businesses now use machine learning and artificial intelligence (AI) to study consumer behavior and improve their understanding of what motivates consumers. Machine learning analyzes massive amounts of data that could give businesses insight into consumers’ future behavior.

eCommerce 92

eCommerce Machine Learning Healthcare Food 92

AdvertiseMint

NOVEMBER 21, 2023

AI and machine learning make all that possible. Use machine learning technology to optimize ad targeting and budgets. AI tools like Acoustic or Drift use machine learning to understand natural language and automate a company’s marketing processes. Have an AI assistant converse naturally with customers?

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Martech

JUNE 2, 2023

For example, ChatGPT told us that the “Other” row you find in some GA4 reports is a grouping of many rows of low-volume data (correct) but that the instances when this occurs are defined by “Google machine learning algorithms.” For example, we recently used ChatGPT to analyze and optimize a retailer’s shopping baskets.

Machine Learning 93

Machine Learning Shipping Impressions MarTech 93

Martech Series

SEPTEMBER 30, 2022

Ecommerce merchants that use Trustpilot reviews can now harness Klevu’s artificial intelligence and machine learning algorithms to prioritize which products to display and promote in search results based on star ratings. A study by Gartner found that 85% of buyers trust online reviews as much as a personal recommendation.

eCommerce 84

eCommerce Machine Learning Conversion MarTech 84

VideoWeek

JUNE 13, 2023

In 2021 the company invested $100 million in Google Cloud technology, leveraging its machine learning capabilities to automatically move ad budgets into higher-performing placements. Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Martech Series

JULY 6, 2022

And that our intelligence models provide retailers and ecommerce brands with in-session insights that optimize experiences for anonymous visitors. Marketers will have to rely on more intelligence and machine learning to provide the level of experiences that today’s consumers demand, while balancing increasing data protection.

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Martech

MARCH 4, 2022

What type of machine learning and/or artificial intelligence does the tool use? Does the tool use artificial intelligence and machine learning? Can we segment and view customers by multiple criteria? Can the tool identify anonymous interactions and match them to the correct profile? Are you GDPR and CCPA compliant?

Machine Learning 93

Machine Learning GDPR Search Advertising MarTech 93

Martech Series

DECEMBER 8, 2022

The proprietary Machine Learning technology predicts the intent by learning from each visitor’s unique signals and digital behavior, empowering enterprises to act on their intent and ensure online shoppers complete their journeys.

Machine Learning 82

Machine Learning Retail Cookies MarTech 82

Martech Series

AUGUST 25, 2022

By combining AI, machine learning, computer vision, and steganography, StegVision encodes invisible unique labels or markings for brands and products. Furthermore, customers need to have confidence in the retailer they’re buying from. Algorithms are placed within the label design that only StegVision’s app can see.

Pharmaceuticals 82

Pharmaceuticals Machine Learning Fashion Shipping 82

Martech

NOVEMBER 28, 2023

In the ecommerce and retail sectors, this translates into dynamic adaptations of products and content, creating experiences that are constantly evolving in response to consumer behavior. Dig deeper: How to use AI and machine learning to personalize and optimize campaigns Get MarTech! The takeaway for marketers is clear.

Machine Learning 95

Machine Learning Conversion Retail eCommerce 95

Martech

APRIL 19, 2024

Ad spend that taps into first-party data and engages audiences at scale, such as CTV, paid search, social media and retail media, is being prioritized. One-third are also leveraging AI and machine learning to enhance these datasets.

Machine Learning 91

Machine Learning Media Advertising Retail 91