InMobi

JULY 31, 2018

In a recent interview with TechEmergence Avi Patchava, Vice-President of Data Sciences and Machine Learning at InMobi, explains how machine learning plays a role in appropriately matching advertising requests to the right audience at scale, whether on mobile, desktop or different devices and media.

Machine Learning 52

Machine Learning Audience Advertising Ad network 52

Martech Series

SEPTEMBER 20, 2022

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance. How Audience AI works.

Audience 95

Audience Machine Learning Marketing ROI 95

The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. How is machine learning changing Google ad targeting? How are ad placements being optimized with Google’s new ad tech?

Ad Tech 100

Ad Tech Machine Learning ROI Ad Targeting 100

InMobi

DECEMBER 20, 2018

In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. For starters, AI can go a long way towards ensuring that ad creatives are the right fit for any target audience. Note: This is the fifth post in our series on top trends for 2019.

Machine Learning 52

Machine Learning Advertising Header Bidding Audience 52

The Ad Tech Blog

APRIL 1, 2024

The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience. How does Google’s ad tech differ from traditional advertising?

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech Series

JUNE 6, 2022

The AI copywriting software leader has introduced an innovative way to engage target audiences through automatically generated content. Anyword, founded in 2013, uses artificial intelligence and machine learning to create a marketing copy generator tool. To learn more about Anyword, please visit anyword.com.

Audience 82

Audience Machine Learning MarTech Marketing 82

InMobi

AUGUST 21, 2018

Image Credit: Apple Recently, apps have started to use a significant amount of machine learning in order to personalize the user experience. For instance, Netflix uses machine learning to recommend personalized content, and Snapchat filters use a combination of augmented reality and machine learning.

Machine Learning 52

Machine Learning Audience 52

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Kevel

JUNE 27, 2022

This month we acquired Velocidi, an audience segmentation and customer data platform. The acquisition will enable us to enhance user segmentation and content personalization in a privacy-first way through Velocidi’s machine learning tools. We’re happy to announce another milestone: our first acquisition.

Audience 81

Audience Machine Learning Ad Tech Retail 81

Martech Series

AUGUST 30, 2022

With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. With ON24’s valuable audience engagement data and analytics, we are enhancing our marketing and sales strategies to build stronger relationships with customers and prospects.”.

Audience 88

Audience Machine Learning MarTech Education 88

The Ad Tech Blog

APRIL 29, 2024

Here’s a breakdown: Personalization: Tailor your content and product recommendations to the unique preferences of your audience. Influencer Partnerships: Collaborate with influencers who resonate with your brand to reach wider audiences. It uses Python libraries like pandas for data manipulation and sklearn for machine learning.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Martech

MAY 10, 2024

Almost two-thirds of the money spent on programmatic advertising was wasted because ads were shown to the wrong target audience, according to the ANA’s recent report. Audience targeting Digital activities account for 4% of the global carbon footprint, with energy consumption increasing annually by 9%, The Shift Project reports.

ROI 97

ROI Machine Learning Marketing Audience 97

Martech

FEBRUARY 16, 2022

Audio media company iHeartMedia announced that it has entered a strategic partnership with audio intelligence platform Sounder, that will provide access to insights that help podcasts and audiences find each other while improving brands’ targeting capabilities. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Audience 80

Audience Machine Learning Ad network Media 80

Ad Monsters

MAY 9, 2024

Advertisers place ads to build up their audience or customer base, and they are increasingly using mobile devices to access the Internet. Machine learning algorithms can glean insights from past data and adjust to evolving fraud schemes, thereby improving the precision and effectiveness of fraud detection systems.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

illumin

JUNE 20, 2019

It’s time to say goodbye to manual audience segmentation. Buyers need to cherry-pick from innumerable audience attributes, across many data sources, to build segments. To thwart these pain points, Acuity Live Audiences gives advertisers custom campaign audiences created from AcuityAds’ proprietary datasets. How It Works.

Audience 68

Audience Machine Learning Media Advertising 68

Exchange Wire

OCTOBER 18, 2022

This new technology improves campaigns’ affinity targeting by 92%, providing advertisers with fully personalised machine learning [.]. The post Seedtag Launches Custom AI Enabling Brands & Agencies to Precisely Target Their Unique Audiences appeared first on ExchangeWire.com.

Audience 40

Audience Machine Learning Agency Advertising 40

Digiday

APRIL 24, 2024

Scalable identity, coupled with the adoption of machine learning, has unlocked marketers’ ability to reach increasingly specific audiences. These improvements, along with the massive COVID-era shift in eyeballs and subsequent investment dollars, have rebranded CTV as a performance channel.

Machine Learning 52

Machine Learning Audience Media Advertising 52

Martech

APRIL 26, 2024

By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. Predictive content creation: The ability to predict audience preferences could generate more enjoyable content for viewers. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Machine Learning 99

Machine Learning Education Entertainment Audience 99

Martech Series

JANUARY 18, 2023

Streamlines workflows and insight sharing and makes getting fast feedback from the right audience easier. Additionally, UserTesting has introduced machine learning-powered enhancements to its transcription and sentiment analysis features. Screener Guidance to Find the Right Audience, Faster.

Machine Learning 85

Machine Learning Audience Healthcare MarTech 85

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Download our buyer’s guide today and learn everything you need to know. Looking for a CDP?

Machine Learning 93

Machine Learning Marketing Healthcare eCommerce 93

Martech

OCTOBER 15, 2021

With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. How identity resolution helps you know your audience. Knowing your audience is fundamental to any marketing endeavor, which can be difficult without access to both online and offline data.

Audience 81

Audience Cookies Machine Learning Viewability 81

The Ad Tech Blog

APRIL 23, 2024

Understanding ML Threat Prediction in Advertising Overview of ML Threat Prediction ML threat prediction in advertising is a burgeoning field that leverages machine learning techniques to identify and mitigate potential threats in advertising campaigns. This includes fraud detection , privacy breaches , and malicious ad content.

Machine Learning 130

Machine Learning GDPR Ad Exchange Advertising 130

Martech Series

SEPTEMBER 12, 2022

RSG Media Announces RSG Audience—Unified Intelligent Inventory Management Platform for Audience Forecasting/Marketing Research, Programming, Advertising, and Promotion. RollWorks Expands its Segmentation Capabilities Through LinkedIn Audience Syncing. Top MarTech News of The Week: 05 th Sept to 09 th Sept.

Machine Learning 86

Machine Learning Marketing Audience MarTech 86

Ad Rants

SEPTEMBER 27, 2022

However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. A machine is known to be artificially intelligent if it can perform any task that a normal human can do.

Machine Learning 147

Machine Learning Marketing Audience Media 147

VideoWeek

APRIL 2, 2024

Cadent, an advanced TV specialist, has announced it will acquire AdTheorent, a machine learning-driven programmatic advertising company, for around $324 million. The firms said the tie-up brings together AdTheorent’s ID-independent algorithmic audience solutions with Cadent’s cookieless household identity graph.

Machine Learning 59

Machine Learning Audience Cookies Advertising 59

Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Ecommerce tracking will need to be set up before predictive metrics and predictive audiences can be used. Behavior modeling.

Machine Learning 110

Machine Learning Cookies eCommerce Conversion 110

Ad Monsters

NOVEMBER 30, 2023

More users are opting into Acceptable Ads and AI and machine learning will make ad filtering more effective. Could it be that it’s time to reassess what audiences consider intrusive or annoying ad experiences? Publishers were ignoring this elusive audience for quite some time, chalking it up as a lost cause.

Machine Learning 110

Machine Learning Ad Tech Audience Mobile Ads 110

Martech

AUGUST 24, 2023

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.

Machine Learning 91

Machine Learning Marketing MarTech Audience 91

Martech

JANUARY 19, 2024

It comes from businesses trying to build relationships, trying to grow relationships and trying to keep their brand front and center in the minds of the audience. Look for the ability to segment your audience based on criteria like demographics, behavior and preferences. Segmentation and targeting. Personalization and dynamic content.

A/B Testing 121

A/B Testing Marketing Machine Learning MarTech 121

Digiday

MAY 5, 2024

While major social platforms announced new AI upgrades for users and advertisers, streaming TV startups also unveiled new ways to use visual AI and machine learning for targeting and measurement. Giants like Samsung also focused their events on ways they’re using AI for content, ads and audiences.

Machine Learning 58

Machine Learning Advertising Ad Targeting Media 58

VideoWeek

NOVEMBER 29, 2022

Media tech firm Amagi’s cloud-based SaaS technology is designed to help content owners get their content to wherever audiences are watching it. And increasingly those audiences are tuning into FAST – free ad-supported streaming TV – services. It was hard to predict how popular it would become.

Audience 59

Audience Media Food Machine Learning 59

Martech

JUNE 22, 2022

It requires the company to overhaul its ad targeting tool, Lookalike Audiences, which makes it possible to target housing ads by race, gender, religion or other sensitive characteristics that enable discrimination. This new system will use machine learning to fix bias. Get the daily newsletter digital marketers rely on.

Machine Learning 102

Machine Learning Ad Targeting Audience MarTech 102

Ad Ops Hero

OCTOBER 2, 2023

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Machine learning. Algorithms are continuing to improve as well, accelerating optimization in near real-time.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Machine learning. Algorithms are continuing to improve as well, accelerating optimization in near real-time.

Machine Learning 144

Machine Learning Marketing ROI SEO 144

Digiday

APRIL 18, 2023

“This API needs a name that makes it clear that this project is designed to improve user privacy, while offering ad relevance and better protecting advertiser and publisher audience data,” read Southey’s April 17 blog post. “We decided to give it the name of Protected Audience API.”

Audience 55

Audience Cookies Demand Side Platform A/B Testing 55

Aronson Ads

DECEMBER 20, 2022

With a Performance Max campaign, Google uses both advertiser input and machine learning in order to serve ads. Machine Learning. Audience Signals. With the audience signals and campaign goals in place, the system uses those factors to find what they determine to be a likely customer. Greater Conversions.

Machine Learning 90

Machine Learning Conversion Rate Conversion Audience 90

The Ad Tech Blog

APRIL 30, 2024

Advancements in AI and machine learning have significantly influenced the development of AR technology. Older users might find AR interfaces less intuitive than younger, more tech-savvy audiences, impacting overall engagement levels. Use this data to create user personas that represent your typical customers.

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130