Digiday

OCTOBER 11, 2022

As advertisers increasingly shift media budgets to retail media networks, the challenges for brands striving to stand out are also growing. Additionally, McKinsey predicts RMNs could command $100 billion in ad spending by 2026, while BCG forecasts retail media will account for 25% of digital media spending.

Retail 56

Retail Media Viewability Brand Awareness 56

Martech

MARCH 26, 2024

Consistency is key when it comes to building brand awareness and engaging with your audience. Quality content is more important than quantity, so focus on creating valuable and relevant posts that resonate with your target audience. How often should a new small-to-medium retailer post on social media? Understood?

Media 59

Media Retail Conversion Rate Audience 59

Digiday

MARCH 16, 2023

For Cannon-Wallace, who goes by @benzblogger, TikTok has been a catalyst for boosting brand awareness and thus, car sales — at least anecdotally. Because of TikTok’s reach, he’s been able to get the dealership in front of a broader audience and sold at least four high-end, specialty cars because of it, he said. Meanwhile, 28.2%

Retail 65

Retail Brand Awareness Agency Audience 65

Martech

JANUARY 18, 2024

The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. This helps brands create personalized and recognizable video content that appeals to their audience. Typeform’s Formless creates conversational forms that can ask and answer questions. Get MarTech!

MarTech 101

MarTech Affiliates Retail Brand Awareness 101

Martech Series

FEBRUARY 23, 2023

InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers. In fact, 85% of CPG brands are planning to move additional marketing dollars toward retail media networks.

Retail 84

Retail eCommerce Electronics Brand Awareness 84

illumin

APRIL 18, 2024

Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. Indigo In February 2023, Indigo (Canada’s largest book retailer) suffered a major data breach impacting not only customers but current and former employees as well.

Marketing 111

Marketing Cookies Brand Awareness Ad Tech 111

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. Brand Authenticity: Tailoring your marketing messages to suit the local culture or needs can make your brand more relatable and trustworthy.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

MNTN

OCTOBER 19, 2023

I was happy to see my industry colleagues highlighting CTV’s strength as a performance channel; you’d be surprised how often I find myself reminding people that TV isn’t just for brand awareness! Advertisers would be remiss to not move some of their traditional TV budget to CTV, to capture the valuable attention of the biggest screen.

Advertising 98

Advertising Retail Brand Awareness Entertainment 98

Martech Series

JUNE 16, 2022

With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience. “As

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

MNTN

AUGUST 19, 2022

This sentiment also applies to the wider world of streaming, where 57% of American audiences feel the ads shown on streaming services and apps are more relevant than those on linear TV. Advertisers are no longer approaching CTV as an additional or supplemental way to boost brand awareness and complement traditional advertising channels.

Brand Awareness 97

Brand Awareness Retail Advertising MarTech 97

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Facebook offers an excellent platform to connect with your target audience, regardless of its demographic. Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Martech Series

SEPTEMBER 29, 2022

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Digiday

DECEMBER 8, 2022

The legacy retailer is shifting its ad strategy this year to meet shoppers where they are across the digital landscape, specifically via social media, search and influencers. By 2023, forecasters expect e-commerce to make up 20% of retail sales worldwide, up from 19.7% More on how the brand hoped to turn it around in 2019 here. ).

Retail 76

Retail Brand Awareness Media Communications 76

MNTN

JULY 8, 2022

Not to mention, on linear TV it’s tough to get hyper-targeted with audiences, and brands often don’t have control over when their ads will play. So what should you do if your brand wants to advertise on TV but also ensure that your ads reach an audience that will convert, all while getting a high return on investment?

Advertising 98

Advertising Audience Banner Brand Awareness 98

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments. Who is your audience?

Audience 52

Audience Advertising Machine Learning Ad network 52

Martech

MARCH 7, 2023

If a system allows for keyword ranking, it helps to know which ones are most relevant to the target audience. Wyndham manages the overall portfolio of brands, provides guidance and support to franchisors, builds overall brand awareness and offers other services. The vast majority of properties are franchised.

MarTech 90

MarTech A/B Testing Affiliates Finance 90

Martech Series

DECEMBER 23, 2022

in 2021, US retail internet sales will decline dramatically throughout the holiday season. Despite this decline, total retail holiday season sales are expected to increase from 6.2% Start by making audience-friendly adjustments to your brand’s logo and social media profile photographs. From 32% in 2020 to 14.4%

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Viewability 87

Viewability Audience Entertainment GDPR 87

Martech Series

NOVEMBER 18, 2022

Only time will tell, but regardless, the margin for error across retail and consumer packaged goods (CPG) is tighter than ever before. The rate of inflation coupled with supply chain shortages has hit brand loyalty the hardest. Loyalty programs are critical to customer retention and brand engagement.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

MNTN

MARCH 21, 2024

This means you’ll be able to deliver content that resonates with your audience’s immediate needs and interests. Retailers will also find geofencing particularly useful, as they can use it to send special offers to potential customers nearby, encouraging them to visit the store. For one, you can target users within a specific area.

Audience 52

Audience Brand Awareness Food Entertainment 52

Basis

OCTOBER 18, 2022

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. While the expected volume of holiday retail sales shows a 7% increase from 2021, some of that increase will be driven by inflation. CPG Holiday Advertising Best Practices.

Advertising 64

Advertising Retargeting Education Retail 64

Digital Remedy

NOVEMBER 1, 2022

According to RIS news , annual holiday retail sales will increase between 4% and 6% during the 2022 holiday season, with sales projected to total between $1.45t and $1.47t. In the age of Amazon and eBay, most might assume online shopping is dwarfing retail, but in the last few years since the pandemic, this hasn’t been the case.

Shipping 52

Shipping Brand Awareness Retargeting Retail 52

Digiday

DECEMBER 15, 2022

But the amount of time Gen Z consumers spend on TikTok has increased over the last few years, so the brand has decided to switch up its marketing efforts, ad spend and content strategy to produce its own long-form and short-form creative videos for TikTok. grocery stores.

Brand Awareness 65

Brand Awareness Food Audience Education 65

Digiday

NOVEMBER 29, 2022

Tractor Supply Company, a retailer founded in 1938, is using 100% of its marketing spend for this quarter on Paramount’s TV channel. 13, is part of a push to build brand awareness. As a result, a TikTok-style ad — meaning vertical — was suggested and the brand selected Wilson due to her matching its core values.

Brand Awareness 64

Brand Awareness Impressions Retail Audience 64

Digiday

JANUARY 29, 2023

The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If We’re looking to prove to brands that building brand awareness impacts all aspects of the lower funnel — it changes consideration, and it changes purchase intent,” said Martino. “And

Video Ads 62

Video Ads Media Advertising Brand Awareness 62

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

AdvertiseMint

SEPTEMBER 26, 2023

This multi-channel harmony resonates with audiences. Do you aim to raise brand awareness? Identify Target Audiences Get specific on who you need to reach. Map the Customer Journey Chart how target audiences engage now. These data may include sales, web traffic, social engagement, and brand awareness surveys.

Communications 52

Communications Marketing Pop-Up ROI 52

MNTN

NOVEMBER 15, 2023

Not to sound dramatic, but whether or not your ad resonates with your audience can make or break your entire campaign. With the right video ad creative, you can ensure you connect with your audience and run a successful Performance TV ad campaign. Effective branding. Not dramatic at all, right?) A strong opening hook.

Education 52

Education Audience Video Ads Brand Awareness 52

Basis

JANUARY 4, 2023

There’s no question that digital audio is growing in importance, commanding an increasing share of our day and engaging audiences in ways few channels can. It’s an absorbing, emotional, and different experience—and one that drives results ( 75% brand recall rate , anyone?). Retail media is shaking things up!

Advertising 75

Advertising Pop-Up Retail Real Estate 75

Basis

JULY 14, 2023

Finally, online shopping continues to gobble up a bigger slice of the holiday pie, with holiday retail e-commerce sales expected to grow by 11.9% These channels are always good ways of meeting this audience when and where they are, but even more so over the holidays.

Advertising 52

Advertising Shipping Retargeting Education 52

Martech

OCTOBER 13, 2023

“Programmatic DOOH isn’t just good for building awareness, but it’s also very good in meeting campaign performance objectives,” said JC Conti, VIOOH’s CEO. Now, these big screens in city centers are not just used for brand awareness, but they can be used to drive response.” Brand data. A campaign in the U.K.

Demand Side Platform 120

Demand Side Platform Media Retail Retargeting 120

Digiday

JUNE 27, 2022

The article was first reported on, and published by Digiday sibling Modern Retail. Athletic footwear company Hoka is taking to marketing platforms like connected TV in its first-ever global ad campaign, marking a big public leap for a brand that’s been busy with behind-the-scenes retail growth.

Pop-Up 57

Pop-Up Retail Brand Awareness Fashion 57

MNTN

SEPTEMBER 9, 2022

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. How Connected TV’s Audience-First Approach Works.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. How Connected TV’s Audience-First Approach Works.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

Basis

MAY 24, 2022

This year’s first report from Skai (formerly Kenshoo) discusses how year-over-year spending in retail media, paid search, and social have accelerated in Q1 2022. TikTok Launches Audience Insights Platform [:02]. Skai Quarterly Trends Report: Q1 2022 [:09]. Report: The Benefits of an Integrated Strategy on TikTok [:03].

Brand Awareness 52

Brand Awareness Entertainment Audience Retail 52

Digiday

JUNE 7, 2022

Ear piercing retailer Studs is taking a more serious stab at TikTok. Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness. TikTok ad spend is expected to hit $5.96

Brand Awareness 52

Brand Awareness Food Retail Agency 52

NewProgrammatic

APRIL 28, 2022

In 2022, fintech solutions are much more welcome and will only keep on changing the retail industry as we know it today. How can a brand benefit from BNPL advertising? An insightful marketer should understand how to use the characteristics of the BNPL audience in order to elevate sales, and earnings, accordingly.

Advertising 94

Advertising Brand Awareness Audience Conversion 94