Audience Banner Brand Awareness Retail 
Clearcode
MARCH 23, 2023
Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.
MNTN
JULY 8, 2022
Not to mention, on linear TV it’s tough to get hyper-targeted with audiences, and brands often don’t have control over when their ads will play. So what should you do if your brand wants to advertise on TV but also ensure that your ads reach an audience that will convert, all while getting a high return on investment?
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MNTN
JANUARY 31, 2024
Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? A “touchpoint” is an interaction a customer has with your brand. A potential customer would see your post and become aware of your brand.
Clearcode
MARCH 17, 2023
Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.
MNTN
FEBRUARY 6, 2024
As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.
Kevel
MARCH 23, 2022
In another article, “ 5 Ways to Differentiate Your Ad Platform ,” we touch upon five ways to make your ad platform stand out: traffic, audience, targeting, ad units, and performance. Google makes it easy to spend at scale via traditional banner display and their “pay-per-click” search ads.
Basis
FEBRUARY 28, 2023
It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns that can effectively connect brands with their audiences. For example, B2B brands looking to tell a story around a campaign to drive leads can create a click-to-watch video ad with an embedded CTA.
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