Basis

DECEMBER 1, 2023

Today, while pandemic restrictions have loosened and in-store shopping has now rebounded in some areas, e-commerce is still on the up-and-up across nearly all retail categories. Looking to make the most of all the new opportunities available to retail marketers in 2024? And retail media networks (RMNs)?

Retail 64

Retail Marketing Food ROI 64

InMobi

JULY 13, 2023

Specifically in the realm of ad tech, it has the opportunity to change the way both the demand-side and the supply-side work with each other, and this is true for the Retail Media space as well. This is where InMobi Commerce has been establishing ourselves as a leading provider of AI-powered solutions for Retail Media.

Retail 52

Retail Media ROI Ad Tech 52

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. .

Audience 95

Audience Agency Advertising ROI 95

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 93

Retail Media ROI Impressions 93

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Martech Series

MARCH 2, 2023

DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities Capstone Technologies Group Inc a company that acquires, operates, and organically develops disruptive technologies, today announced that its subsidiary DrivenIQ has launched AMP, the world’s first Audience Intelligence Customer Data Platform.

Audience 83

Audience Cookies ROI MarTech 83

Digital Remedy

OCTOBER 6, 2022

To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. CTV allows brands to apply an audience-first, data-driven approach to TV similar to other digital channels. – Head of Activation at Agency Partner.

Retail 52

Retail Advertising Impressions Audience 52

Digital Remedy

OCTOBER 6, 2022

To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. CTV allows brands to apply an audience-first, data-driven approach to TV similar to other digital channels. – Head of Activation at Agency Partner.

Retail 52

Retail Advertising Impressions Audience 52

InMobi

MARCH 24, 2022

The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Here is our interview with Boots UK and ROI's Ollie Shayer. Get the Report What role has retail media played in Boots’s response to the pandemic?

ROI 52

ROI Media Retail Cookies 52

Martech

APRIL 29, 2024

In the context of Bridg’s CDP for brick-and-mortar retailers, deterministic matching allows the platform to maintain a profile of the store’s more active customers by leveraging definite information. Also, how can the retailer use a CDP or other tools to unify first-party data? What is deterministic matching?

Retail 91

Retail MarTech ROI Communications 91

Martech Series

MARCH 1, 2023

DrivenIQ, the experts in audience data and advertising technologies, has launched AMP, the world’s first Audience Intelligence Customer Data Platform. DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities. According to Thompson, the response so far has been overwhelmingly positive.

Audience 73

Audience Cookies MarTech ROI 73

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Martech Series

JANUARY 8, 2023

and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.

Media 76

Media Retail eCommerce Electronics 76

Martech Series

OCTOBER 3, 2022

In fact, 60% of brands that increased media investment during the last recession saw ROI improvements according to the recent ROI Genome Intelligence Report from marketing intelligence provider Analytic Partners. On the flip side, brands that cut spending risked losing 15% of business to competitors that boosted their spending.

Marketing 98

Marketing ROI Food Retail 98

Martech Series

FEBRUARY 15, 2023

Our new identity reflects the company’s holistic mission: to help customers discover data and its underlying insights at scale through an arsenal of turnkey analytics products and solutions, ultimately enabling better decision-making and maximizing ROI.”

Retail 86

Retail ROI Food MarTech 86

VideoWeek

MAY 3, 2023

P&G is focusing on ROI in digital Procter & Gamble kept ad spending high throughout the pandemic, so while some advertisers are still talking about raising ad spend back to pre-pandemic levels, P&G have maintained high levels of investment. And that’s a very high ROI activity.

Advertising 98

Advertising ROI Retail Media 98

Martech Series

JULY 28, 2022

InContext Solutions, a 3D virtual reality platform for retailers and consumer goods manufacturers, announced the availability of InContext Virtual Commerce on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

Retail 81

Retail Manufacturing ROI MarTech 81

Ad Rants

AUGUST 24, 2023

After all, it is a great strategy for companies who wish to tap into a global audience in our modern, increasingly interconnected world. So, whether you're a multinational company trying to establish itself in an international market or an e-retail store vying for global expansion, we can help you out.

SEO 186

SEO Audience ROI Retail 186

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. It does this while letting you target your ads to exactly the audience you’re looking for. What is a retail media network? The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience.

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Drive consumer acquisition through more scalable look-a-like audiences.

ROI 89

ROI Control Group Audience Cookies 89

VideoWeek

FEBRUARY 28, 2024

A lot of the legwork in terms of targeting and measurement is done by its proprietary deterministic ID technology, which it says can reach 95 percent of ad-supported video on-demand (AVOD) audiences. It also has partnerships with retail data providers to power outcome measurement.

CPM 52

CPM Retargeting Ad Tech ROI 52

The Ad Tech Blog

JANUARY 31, 2024

Imagine the early days of theft prevention in retail. As theft techniques evolved, retail stores had to adapt by introducing advanced security systems. Companies like Adshares are pioneering the use of blockchain for ad delivery, providing advertisers with a transparent, secure, and efficient means of reaching their audience.

GDPR 130

GDPR Ad Tech Retail ROI 130

MNTN

DECEMBER 22, 2022

While the amounts differ from brand to brand, some ads were only delivered to ~80% of expected audience numbers. Digital Advertising Channels Drive Long-Term ROI. Additionally, advertising via online video was the top driver of long-term ROI for retail and telecom companies. They can’t deliver.

Advertising 98

Advertising ROI Audience Retail 98

Martech Series

NOVEMBER 21, 2022

For marketers mandated with driving growth and ROI, what are some of the core challenges they still face and what thoughts/tips would you highlight? . There isn’t a universal approach to ROI because it often means something different to every organization. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

MarTech 88

MarTech ROI Retail eCommerce 88

Martech

NOVEMBER 6, 2023

Response rate A healthy response rate indicates that your content resonates with your audience. A low one might need refining your value proposition or reevaluating your target audience. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 120

Marketing ROI A/B Testing Conversion 120

Ad Monsters

MARCH 21, 2024

Advertising budgets now favor channels like CTV, retail media, and social media, allowing for personalized use of first-party data, yet interoperability challenges persist. An SVP from an agency noted a decline in performance due to data signal loss, resulting in reduced audience quality and increased cost per conversion.

Cookies 93

Cookies Machine Learning ROI Conversion 93

Martech

NOVEMBER 9, 2022

Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect. 57% higher brand consideration. 16% higher engagement.

Marketing 129

Marketing Information Technology ROI Retail 129

Paleo AdTech

DECEMBER 10, 2023

Direct mail coops typically consist of retailers who pool their CRM files, based on catalogue and other data collected from customers; they then make that data available to non-competing marketers on a cost-per-lead (or CPM) basis. Contributors often gain insights into their audiences based on ID matches (e.g.,

Retail 52

Retail CPM Audience ROI 52

Martech Series

JULY 1, 2022

The first page of Google search is, in many ways, today’s top-shelf retail placement. For example, interruptive digital ads are often ignored, and their impact is difficult to measure — making ROI murky. When building ROI-based marketing strategies, this data can’t be ignored. Who is their target audience?

Marketing 102

Marketing SEO Mobile Search ROI 102

Martech Series

OCTOBER 25, 2022

Bubbl delivers relevant, situation-specific content and offers to app users, driving engagement and delivering ROI thanks to dynamic, context-based messaging across push notifications, video or audio content surveys and mcommerce and using a variety of contextual triggers including geofencing.

Marketing 80

Marketing GDPR ROI Entertainment 80

Digiday

MAY 4, 2023

And even though agency holding companies have moved to bolster their positions in the retail arena, analysts agree the space is very much still in its infancy when it comes to the sophistication of data insights available. “It who last year coauthored a comprehensive study on the topic.

Agency 59

Agency Advertising Retail Audience 59

Martech

JANUARY 11, 2024

With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. Click here to take the survey Importance of email as a logged-in channel “Businesses will be turning to logged-in channels like email to build owned audiences and direct relationships,” said Beck.

Marketing 125

Marketing Cookies Machine Learning MarTech 125

The Ad Tech Blog

APRIL 24, 2024

The combination of AI and AR in advertising is set to transform the ad industry by offering new ways to connect with and captivate audiences. This leads to higher conversion rates and improved ROI for marketers.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Martech Series

DECEMBER 14, 2022

This partnership enables Cadent’s portfolio of clients to gain insight into metrics that matter for their campaigns, while measuring the true ROI of their ad spend.

Marketing 76

Marketing Retail ROI MarTech 76

Martech Series

AUGUST 31, 2022

This significantly increases consumer favorability and recall, and generates measurable ROI, as verified by advertisers who have tested first-look editions of Aki’s CTV ONE offering. Utilizing creative refresh is a powerful tactical approach toward reaching the right audiences and keeping them engaged.

Retail 73

Retail Electronics MarTech ROI 73

Martech Series

NOVEMBER 18, 2022

Only time will tell, but regardless, the margin for error across retail and consumer packaged goods (CPG) is tighter than ever before. In turn, retailers and CPG companies need to ensure that no stone is left unturned as they continue to weather the market volatility. percentage point of share of wallet on average.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

AdvertiseMint

SEPTEMBER 26, 2023

This multi-channel harmony resonates with audiences. Maximized Marketing ROI IMC improves return on investment. IMC improves marketing ROI. Identify Target Audiences Get specific on who you need to reach. Map the Customer Journey Chart how target audiences engage now. Fit the medium and audience.

Communications 52

Communications Marketing Pop-Up ROI 52