InMobi

JANUARY 27, 2021

Short Video, loved by all: In an unfamiliar reality, audiences moved to consume short videos, for learning new skills and entertainment. Marketers are moving towards the ‘actionable’ end as they become better equipped to scale ROI and measurable outcomes. Indians generated 1.8

Marketing 52

Marketing Search Advertising ROI Entertainment 52

InMobi

JULY 13, 2020

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Write to us at mobilemarketing@inmobi.com

Marketing 52

Marketing AutoMobile Search Advertising Retail 52

Basis

OCTOBER 9, 2023

Such tactics may not pull at the heartstrings quite like big-budget brand-building initiatives—the ones you might see illuminating Times Square or running throughout the Olympics—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. So, what are the components of direct response marketing?

Marketing 67

Marketing Rich Media Audience Education 67

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. 33% of marketers turn to paid advertising to boost their brand awareness.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Kevel

MARCH 23, 2022

While traffic volume is a key factor, it’s not the only reason that advertisers love working with these publishers. In another article, “ 5 Ways to Differentiate Your Ad Platform ,” we touch upon five ways to make your ad platform stand out: traffic, audience, targeting, ad units, and performance.

Banner 52

Banner Audience Video Ads Brand Awareness 52

VideoWeek

JUNE 2, 2023

IPG Uses Quantum Computing for Audience Building Interpublic Group has announced a new partnership with D-Wave, a company researching and developing quantum computing software and services, to develop quantum computing-based applications for advertising. Twitter has agreed to the voluntary testing.

Viewability 52

Viewability Audience Media Ad Tech 52