Digiday

JANUARY 12, 2023

Marketers who are willing to experiment and dive into the metaverse are envisioning these virtual environments as a way to address brand awareness (68%), customer engagement (59%) and new product or category creation (55%). O’Neill suggests it’s crucial that brands know how to target these different audiences in the metaverse.

Retail 69

Retail Brand Awareness ROI Marketing 69

Digiday

JULY 10, 2022

“Look at a company like Salesforce, that’s a B2B brand, but yet it’s a brand that has made significant brand awareness efforts with everybody,” he said. We are happy to work with companies directly (the majority of our customers) or with the agencies that service them.”. Color by numbers. billion in 2021.

Media 61

Media Agency Ad Tech Brand Awareness 61

Lemonads

JULY 5, 2020

If you have online content and an audience, you can decide to monetize it or work with an affiliate marketer who will be in charge of your affiliate program. The Publisher or Advertiser is an online content (a blog, a marketplace, a social media page, a website, emailer…), and an audience. How do I become an affiliate marketer?

Affiliates 52

Affiliates Marketing Banner CPA 52

Ad Beat

NOVEMBER 20, 2019

These aforementioned statistics about video advertising prove that you can have the best content in the world, and still have trouble engaging with your target audience, simply because they can easily access the exact same information through their preferred medium in 2019: video. Source: Hubspot. 39% of people cited explainer videos. .

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

InMobi

AUGUST 21, 2013

Looking at the demographic profile of the smartphone travel user, the comScore study finds that although males make up 52% of the smartphone audience, they account for 62% of the smartphone travel audience. Females, by contrast, make up just 38% of the smartphone travel audience, compared to 48% of the total smartphone audience.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising 98

Advertising Retargeting CPA Audience 98

Lemonads

SEPTEMBER 10, 2020

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

MNTN

JANUARY 31, 2024

Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? A “touchpoint” is an interaction a customer has with your brand. A potential customer would see your post and become aware of your brand.

Brand Awareness 52

Brand Awareness Click Through Rate Conversion Banner 52

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. TheB2BHouse ) Brand and acquisition messages are 6X more likely to convert. Sprout Social ) Video ads must draw an audience in within the first 10 seconds before losing a lead’s attention. Oberlo ) Bermuda has an ad reach of 104.8%.

Advertising 98

Advertising Marketing CPC ROI 98

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Martech Series

JANUARY 5, 2023

Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. You will be able to address the challenges with the strategy and it will lead to better results and ROI. Helps convert to sales.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Single Grain

JUNE 5, 2023

Finances Online ) Ads can increase brand awareness by 80%. Statista ) The retail industry invests the most money in digital advertising. User Guiding ) Paid search ads can increase brand awareness by 80%. of retail purchases will be online in 2023. of retail purchases occurring online in 2023.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

AUGUST 10, 2023

Maximize Conversion Value Suppose an online retailer assigns different values to various products based on profitability. It ensures that resources are allocated towards conversions that contribute the most value to the business, optimizing return on investment (ROI). Cons: Prioritizing click volume may lead to lower conversion rates.

CPC 52

CPC CPM Viewability Impressions 52

Single Grain

JUNE 14, 2023

Search engine marketing allows businesses to reach a specific audience, drive targeted traffic to their website, and potentially generate valuable conversions or sales. Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising?

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Kevel

MARCH 23, 2022

In another article, “ 5 Ways to Differentiate Your Ad Platform ,” we touch upon five ways to make your ad platform stand out: traffic, audience, targeting, ad units, and performance. Audience: With that traffic comes loads of different audiences and demographics to target.

Banner 52

Banner Audience Video Ads Brand Awareness 52

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI!

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

JUNE 6, 2023

Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. It complements content marketing, driving traffic and maximizing ROI. Connect with your ideal audience by targeting the right keywords.

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52

Lemonads

MARCH 15, 2021

If your audience isn’t interested in the products or services you offer, there’s very little chance that affiliate marketing will change that. Improve Brand Awareness It’s no secret that consumers love companies that have clear branding. It can help transform a local company into a regional and national provider.

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Single Grain

MAY 8, 2023

It shouldn’t come as a surprise that active participation on Facebook can make brands appear authentic and connect them to their audiences. Companies that want to dominate their industry and be regarded highly by their audience ought to maintain a healthy presence on social media.

Audience 52

Audience Conversion Geo targeting Brand Awareness 52

Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Previously, brands primarily thought about how to raise the overall brand awareness among masses; today, the focus is shifting towards one-to-one communication.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. of all online retail sales in the U.S. 7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day. Get A Free Consultation. Who Should Advertise on Amazon? When 49.1% No surprises there.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

MAY 11, 2022

An ecommerce consulting agency is a marketing firm with extensive experience in and knowledge of the online retail space. They’ll also provide guidance on how you can attract and engage your audience through the right marketing campaigns. Some agencies will even help you design your own advertising schedule and campaigns.

eCommerce 52

eCommerce Agency Conversion Rate Conversion 52

Single Grain

OCTOBER 11, 2019

Although it’s true that more and more people are happily going online for all their shopping needs, it’s also true that in 2019, e-retail sales accounted for just 14.1% If we were to believe that retail is dead, then we should be spending all of our money doing online ads and guiding people to our website.

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Single Grain

FEBRUARY 21, 2022

ROI measurements and optimization. one for sales, one for brand awareness, and so on). International SEO: How to Optimize Your Website to Capture a Global Audience. A big portion of their client base is made up of online retailers, finance, and business services companies. Ad copywriting and optimization.

Agency 52

Agency SEO Conversion Media 52

Single Grain

OCTOBER 14, 2019

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. What distinguishes Nike from other shoe brands is that it taps into the power of influencer marketing the smart way. Nike’s audience is versatile. All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 109

Marketing Fashion Banner Audience 109

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s helping identify those with better engagement, fewer fake followers, and a higher chance at generating a positive ROI. Dive Deeper: How to Grow Your Business With Influencer Marketing and Brand Partnerships.

Marketing 111

Marketing SEO Machine Learning Banner 111

Martech

APRIL 5, 2022

Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment. Markets are “ complex adaptive systems ,” says marketing strategist Kathleen Schaub, meaning the interactions between audiences and brands can be unpredictable with so many factors creating feedback loops.

Marketing 99

Marketing Machine Learning Conversion Cookies 99

Digiday

JANUARY 3, 2023

billion in 2020, according to the Census Bureau’s Annual Retail Trade Survey (ARTS). Gupta added a similar sentiment, noting that Meta’s perfect pixels “lulled a generation of marketers into making something that felt like simplistic ROI decisions.” E-commerce sales increased by $244.2 billion (43%) in 2020, increasing from $571.2

Advertising 66

Advertising Marketing Impressions Brand Awareness 66

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Dive Deeper: How to Grow Your Business With Influencer Marketing and Brand Partnerships. All You Need to Know About the ROI of Influencer Marketing [infographic]. Opportunity to reach younger audiences.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

OCTOBER 20, 2020

As you gather data through interactive content, you learn more about your audience, making it easier to create content they will love. This approach to highly targeted content marketing will soon establish trust and authority, so you can grow a bigger audience of people that come back time and time again. 1) Interactive Infographics.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

By leveraging the potency of AI-powered marketing automation in digital marketing strategies, businesses can gain a better understanding of their customers and maximize their digital ROI: AI for Content Creation Jasper is an example of AI-powered software that is used for content creation.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126