article thumbnail

New platforms are expanding streaming TV access to brands

Digiday

“As a marketer going into our platform, you have full control over the audiences you’re targeting,” Douglas said. You can A/B test the campaigns, but we further optimize on top of your choices. For example, you might set geo targets, but then we can further refine your geotargeting based on what’s performing best.

article thumbnail

10 Best Tips for Marketing of Business Services

AdvertiseMint

If you’re marketing a local business, try SEO strategies tailored to a specific region, such as: Posting geo-targeted content Registering your company for a Google Business profile Registering your address These SEO strategies will help you rank higher in regional searches for your services. of people click the ad.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The 5 Best Marketing Attribution Platforms in 2021 (+ How to Choose the Best Attribution Platform)

Lemonads

It relies heavily on location tracking, which makes it an ideal alternative for companies that leverage local data and track customers across multiple GEOs. What Is It Good For?

article thumbnail

How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

A Powerful CTA: You may have to A/B test a few versions, but overall a CTA that actually causes action will focus on the benefit. Then A/B testing can be employed to optimize landing pages and ensure they are performing as anticipated.

article thumbnail

Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

A/B Testing A/B testing means using two different versions of something to see which performs better. In marketing, brands test elements like: Email subject lines Website headlines Layouts Sign-up forms Social ad images They measure actions like opens, clicks, registrations, and sales. Source: custify.com #14.

article thumbnail

10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

Some brands will use this format creatively when focused on pushing a single product or service by highlighting it in different angles, environments, poses, or demonstrated uses, providing the best image or video to connect with each potential consumer without the need for A/B testing or narrowing their focus.

article thumbnail

Ad Fatigue: What Is It and How to Deal With It

Single Grain

This includes rotating through a diverse set of creatives, conducting A/B testing to determine what resonates best with the audience, and incorporating user-generated content for authenticity. Diversifying Creatives The key to refreshing ad content lies in creating multiple variations and implementing ad rotation.