Ryan Reynolds’ company Maximum Effort Productions teamed up with the virtual MVPD FuboTV in a multiyear partnership that includes a first-look deal for unscripted content.
FuboTV will get a new linear channel, Maximum Effort Network, and the production company will have creative control over the channel’s content.
You might know Reynolds’ banner from projects such as the Deadpool movies, Free Guy, the Adam Project and the upcoming unscripted series Welcome to Wrexham.
As part of the deal, FuboTV will manage all ad sales for the Maximum Effort channel.
“Maximum
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