Pepsi Gears Up for Another NFL Season—Just Without the Super Bowl Halftime Show

CMO Todd Kaplan explains the beverage giant's new football strategy

Sweaters are emerging from closets, students are going back to school, banner ads are changing into various shades of pumpkin spice and the 2022 NFL season is underway.

Pepsi’s football-themed marketing has also kicked off with new commercials and contests and more to come later this fall.

“Pepsi and football have been synonymous for years,” said Todd Kaplan, CMO of Pepsi. “The NFL and NFL fans are really important to our business.”

The $230 billion food and beverage giant recently signed a 10-year sponsorship deal with the league, extending a partnership that goes back nearly four decades.

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