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Connected TV Retargeting For Travel Brands

MNTN

And, thanks to advancements in the Connected TV (CTV) space, you can serve prospecting and retargeting ads directly to your ideal audience on the biggest screen in the house. Whether you’re new to the world of retargeting, or are looking for a refresher, we’ve got you covered. Conversion Campaigns. contact-form-7].

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Connected TV Retargeting For Clothing & Apparel Brands

MNTN

Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year. Whether you’re new to the world of retargeting or are looking for a refresher, we’ve got you covered. Conversion Campaigns. contact-form-7].

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Why it Makes Sense to Invest in App Retargeting During a Festive Season

RevX

Data has consistently shown that retargeted users are more engaged and more inclined to purchase. Retargeting is the answer to unlock higher revenue and increase users' lifetime value. However, while investments in User Acquisition (UA) campaigns are wise, marketers often overlook elaborating on the crucial retargeting strategy.

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Irrelevant marketing has consumers turning off brands

Martech

consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping Experience, from Parcellabs (Parcellabs primarily offers services designed to enhance the post-purchase experience). Getting personalization wrong drives away customers, according to a new report.

Marketing 115
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Consumers aren’t so worried about data misuse by advertisers

Martech

Nearly 3 in 10 respondents chose both free shipping (29%) and a discount coupon (28%), with other rewards and perks being favored by fewer than 10%. There is some overlap between the groups: 20% who said retargeted ads are creepy also acknowledge they’re helpful or at least acceptable if they help keep web platforms free. Why we care.

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Ask an Expert: Holiday Advertising Best Practices

Basis

Like last year, price—which encompasses not just sticker price, but also factors such as coupon availability, perceived value, and/or the promise of free shipping and free returns—will be top-of-mind for consumers, more than a third of whom are buying less than they were six months ago.

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10 Bottom of Funnel Marketing Strategies to Drive Conversions

MNTN

Your remarketing (also often called retargeting) audience is an incredibly powerful one that marketers should be taking advantage of. Retargeting on Social Media Retargeting isn’t just an effective strategy for advertisements. This audience doesn’t need to learn about what your brand has to offer.