MNTN
MAY 18, 2022
TV advertising has traditionally been associated with big-impact, brand awareness ads—but there’s nothing traditional about Connected TV (CTV). Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year.
MNTN
AUGUST 25, 2023
Upper Funnel vs Lower Funnel Marketing In the upper funnel, your main goal is to grow brand awareness and build trust with your audience. This stage is about introducing your target audience (those that you think will be most interested in your product or service) to what your brand has to offer.
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Basis
JULY 14, 2023
Like last year, price—which encompasses not just sticker price, but also factors such as coupon availability, perceived value, and/or the promise of free shipping and free returns—will be top-of-mind for consumers, more than a third of whom are buying less than they were six months ago.
Digital Remedy
NOVEMBER 1, 2022
These unideal buying circumstances will lead to consumers looking to take advantage of early deals—like Cyber Month and Black Friday—in efforts to avoid last-minute inconveniences such as shipping costs and scarcity of goods. Consumers are on the hunt to save wherever they can, whether that’s on shipping costs or product price points.
Basis
OCTOBER 18, 2022
That could come in the form of sticker price, coupon availability, perceived value, and/or the promise of free shipping, free returns, and low hassle. These audiences are not the typical cannabis customers, so competitors will be less likely to target them, allowing your brand to own the space. CPG Holiday Advertising Best Practices.
AdvertiseMint
OCTOBER 13, 2023
Funnel branding awareness into direct response. Retarget people who sign up for content with related products or services. Some examples: Coca-Cola runs brand ads to associate their soda with happiness. Then, they retarget engaged viewers via digital ads with a free trial offer. Consistency builds recognition.
Basis
JULY 7, 2023
Depending on your overall strategy, display can aid in general awareness that will boost site traffic and even organic site traffic over time. Programmatic channels can also help build retargeting pools quickly and aid in conversion-based campaigns. Quick tip: try three or more DOOH venues to ensure the best brand lift!)
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