article thumbnail

Meta partners with Amazon to streamline advertisers’ conversions

Martech

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Meta gets more ad signals from the top ecommerce store on the web and more attributable conversions to increase client investment.” More conversions. Shoppers in the U.S. Why we care. How it works. Increased transaction fees. In your inbox.

article thumbnail

Programmatic Advertising 101: Conversion Tracking

Basis

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. a conversion, that's not always the case in today’s world. What Is a Conversion?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Programmatic Advertising 101: Conversion Tracking

Basis

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. a conversion, that's not always the case in today’s world. What Is a Conversion?

article thumbnail

Viaplay says Aggressive Cutbacks are Steadying the Ship

VideoWeek

.” “The exiting of these non-core markets enables us to focus on our core Nordic operations, in markets where we have delivered profitable growth with double digit margins and strong cash conversion in the past,” added Lindemann.

article thumbnail

What Is a Conversion Funnel? Ecommerce Funnel Explained

MNTN

In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. That’s where the conversion funnel comes in. What Is a Conversion Funnel? Conversion funnels are also known as sales funnels.

article thumbnail

Micro Conversions: What Are They and Why Do They Matter?

MNTN

When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.

article thumbnail

10 Bottom of Funnel Marketing Strategies to Drive Conversions

MNTN

To get those conversions, you need to focus on your marketing strategy. Here are a few bottom of funnel marketing strategies that will help you drive conversions: 1. Consider the kinds of messages that would help nurture your relationship and push them toward a final conversion.