Martech Series

JANUARY 10, 2023

Tealium , the largest independent and most trusted customer data platform (CDP), launched its fourth annual State of the CDP report, which comprised a global survey of 1,200 IT, operations, marketing, and data and analytics leaders across industries, including financial services, healthcare, retail, government, and more.

Healthcare 81

Healthcare Cookies Retail ROI 81

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. Key benefits of AdTheorent Health Audiences: Highly customizable.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Agility Ads

MARCH 18, 2022

Healthcare advertising is essential now that patients have more options than ever before. This helps improve your ROI on advertising dollars because there’s no longer any wasted advertising budget spent on showing ads to consumers who aren’t in your target audience. How Can You Use Programmatic Advertising in Healthcare Advertising?

Advertising 52

Advertising Healthcare ROI Audience 52

Martech Series

JULY 29, 2022

500, and Best Est. ROI in 2021 by G2 Reviews – has been used by 300,000+ businesses to date. It currently supports clients across verticals including retail, restaurants, automotive, hospitality, healthcare, financial services, and real estate. Synup’s next-generation platform – recognized in the Inc.

Real Estate 89

Real Estate Healthcare Communications Retail 89

Martech

APRIL 8, 2022

Healthcare and online retail have performed well throughout the pandemic, whilst financial services, property, and travel have lagged the most. Fueled by the change in pandemic-driven changes in consumer behavior, it has been embraced by companies because the ROI is easier to measure. Why we care.

Marketing 116

Marketing Healthcare ROI Retail 116

Martech Series

NOVEMBER 15, 2022

Marketing in the modern-day scenario is meant to be more performance and ROI driven and for brands that still attribute too many vanity metrics or vanity processes to their marketing efforts, now is as good a time as any to begin tightening overall marketing processes as well as measurement tactics. appeared first on MarTech Series.

ROI 89

ROI Marketing MarTech Healthcare 89

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 118

Marketing ROI A/B Testing Conversion 118

Martech Series

NOVEMBER 25, 2022

Many industries—banking, healthcare, and government sectors, to name a few—rely on information accessibility (and security) for day-to-day operations. Unfortunately, this leaves room for manual data entry errors and bottlenecks—ultimately threatening ROI and company security. Digital Transformation Across Industries.

Machine Learning 91

Machine Learning Healthcare ROI MarTech 91

Martech

NOVEMBER 18, 2021

This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. The funding will enable Conductor to invest more in product innovation and deliver industry-leading support to clients ranging from healthcare to retail and finance.

SEO 105

SEO Healthcare Finance ROI 105

Martech

JANUARY 10, 2023

To maximize ROI, it’s crucial for marketers to: Consider more than just price when buying martech. Today, many industries use APIs, including finance, healthcare, retail and transportation. Advises on topics such as budgeting for investments in new technologies and measuring ROI from existing solutions.

MarTech 106

MarTech ROI Healthcare Finance 106

Martech Series

OCTOBER 5, 2022

The marketing imperative: Focus on media efficiency and measurable ROI. These include pre-built insights for healthcare, automotive, senior care, home services, insurance, and more. .” Marketing Technology News: Klevu and Trustpilot Team Up to Bring Customer-Centricity to Product Discovery.

Conversion Rate 84

Conversion Rate Healthcare Conversion Finance 84

Martech Series

NOVEMBER 9, 2022

“Our exclusive focus on intelligent data activation for life sciences has enabled us to transform contextual engagement in healthcare and win recognition from important industry analysts, such as Everest Group, as well as grow market share.”. Marketing Technology News: Tiger Pistol Named to Inc.’s

Pharmaceuticals 52

Pharmaceuticals Healthcare ROI MarTech 52

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Martech

JANUARY 17, 2024

That’s impacting ROI for the organization as a whole, and probably the CEO had no clue,” Schlau said. For example, if the organization is in the healthcare industry, a new marketing platform might be used to reduce the number of dropped appointments, saving lost revenue with every appointment it saves.

Communications 97

Communications MarTech Healthcare Conversion 97

Martech Series

SEPTEMBER 28, 2022

Boosting ROI of course, but also delivering superior CX through self-service and easy escalation to agents. 3CLogic customers are eager to leverage their investment in the Now Platform to deliver superior customer and employee experience,” explains Denis Seynhaeve, CEO of 3CLogic. This is uniquely powerful.”.

Healthcare 76

Healthcare Conversion ROI MarTech 76

Digiday

NOVEMBER 17, 2022

Contentgine & Quarry – Driving Smarter Campaigns and ROI. Lasso – Omnichannel Campaign Measurement for Healthcare. How the Detroit Lions Monetized the NFL Draft with Tagboard’s Cloud Production Platform. Best Content Management System. SIDEARM Sports. Best Content Marketing Platform. Best Cookieless Identification Technology.

A/B Testing 73

A/B Testing Ad Server Native Advertising Data Management Platform 73

Martech

DECEMBER 7, 2021

And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business. Software adoption matters to businesses and frequently has a measurable effect on the bottom line.

ROI 88

ROI GDPR Healthcare Communications 88

Martech Series

OCTOBER 21, 2022

– Enables healthcare marketers to easily create personalized and engaging email campaigns that are HIPAA compliant –. These new Paubox Marketing features are designed to empower healthcare marketers to easily create engaging campaigns that deliver a strong return on investment (ROI).

Healthcare 86

Healthcare Marketing ROI MarTech 86

Digiday

OCTOBER 4, 2022

Best Content Marketing Platform Contentgine & Quarry – Driving Smarter Campaigns and ROI Linkwell Health McCormick Eliminates Content Silos With Acquia DAM and PIM Persado.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Agility Ads

APRIL 14, 2022

Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Location matters in healthcare because it helps to drive customer awareness and, in turn, increase conversion rates. Improve ROI.

Healthcare 52

Healthcare Marketing Conversion Rate Brand Awareness 52

Martech

OCTOBER 21, 2021

By tracking inbound calls from their sources, call analytics platforms provide an important link between online and offline channels, and allow marketers to more accurately measure the ROI of their multichannel marketing campaigns. Data privacy compliance.

Machine Learning 97

Machine Learning Marketing Conversion SEO 97

Martech

FEBRUARY 3, 2023

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. Very much like the tenets of my Metaverse Manifesto , there is a strong focus on digital citizenship, inclusion, and accessibility of the metaverse for all.

Marketing 79

Marketing Public Relations Healthcare Media 79

Martech Series

SEPTEMBER 21, 2022

The Forrester TEI study examines the potential return on investment (ROI) and business benefits organizations may realize by deploying Verint’s solutions that support an organization as it engages with today’s digital-first consumer. million versus costs of $6.14

ROI 84

ROI Healthcare MarTech Conversion 84

Martech

FEBRUARY 3, 2023

The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes. Very much like the tenets of my Metaverse Manifesto , there is a strong focus on digital citizenship, inclusion, and accessibility of the metaverse for all.

Marketing 74

Marketing Public Relations Healthcare Finance 74

Lemonads

DECEMBER 23, 2020

RTX focuses on mainstream traffic and the verticals that tend to produce the best results include app installs, gaming, entertainment, dating, fashion, automotive, Nutra, healthcare, sports, leisure, travel, and retail, just to name a few.

Affiliates 52

Affiliates Ad network CPC CPM 52

Martech

SEPTEMBER 28, 2021

Marketers in the highly regulated healthcare market must follow Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health Act (HITECH) regulations. Improved marketing ROI.

Cookies 112

Cookies GDPR Mobile Ads Ad Tech 112

Lemonads

JUNE 5, 2020

For example, your objective can be to generate a certain amount of revenue, achieve a specific ROI rate, or produce an exact number of conversions. As for native ads, some of the best performers include education, financial services, technology, healthcare, luxury goods, and other industries that benefit from storytelling and long-form ads.

Affiliates 52

Affiliates CPA A/B Testing Non-Profit 52

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 96

Marketing Healthcare Real Estate Conversion 96

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) Ad Costs and ROI LinkedIn Statistics 58% of marketers say LinkedIn posts and ads generate the best value in terms of ROAS. Sprout Social ) 73% of B2B marketers say video had a positive impact on their ROI. Sprout Social ) 73% of B2B marketers say video had a positive impact on their ROI. are female.

Advertising 98

Advertising Marketing CPC ROI 98

Martech

SEPTEMBER 21, 2021

based business owners (companies employing up to 200 people) across various industries – financial services, home services, healthcare, real estate, legal services, automotive, and advertising agencies. The key to overcoming the budget hurdle is to prove ROI – and quickly. How do we know? We recently surveyed 600 U.S.-based

Agency 83

Agency Marketing ROI Communications 83

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco.

ROI 115

ROI Machine Learning Conversion Rate GDPR 115

Martech

MAY 25, 2023

“There has been an increase in the output that marketing teams are required to bring to the table, and even more focus on metrics and ROI than ever before,” said Brianna Miller, director of marketing and demand generation at healthcare compliance analytics company Protenus, at The MarTech Conference.

Marketing 85

Marketing Healthcare Communications MarTech 85

Martech Series

JUNE 22, 2022

A single connector has a major healthcare organization saving $300K per year from application reconciliation. An industrial equipment retailer maximized ROI by creating a direct connection to Salesforce in just four days. Using Reltio Integration Hub, customers are realizing tangible value by lowering costs.

Machine Learning 81

Machine Learning Healthcare ROI MarTech 81

Lemonads

OCTOBER 30, 2020

And, Facebook Ads campaigns have an average conversion rate of more than 9% , which translated to exceptional ROI across all industries. Nutra and Healthcare Finally, the Nutra and healthcare industries have also been delivering outstanding results, albeit at a slower pace.

Affiliates 52

Affiliates Healthcare Education Electronics 52

OpenX

FEBRUARY 1, 2022

Her work experience includes CPG brand management, healthcare marketing, consumer insights and consumer data product management. Finally, be sure to evaluate the ROI of the investment required – is it worth it? OpenX: What emerging trends are you most excited about today? .

Cookies 52

Cookies ROI Healthcare Finance 52

Single Grain

JANUARY 11, 2024

The underlying assumption is that the return on investment ROI will be low, making the venture less appealing. Contrary to this popular belief, consumers in emerging markets are indeed spending money, and they’re doing so in a manner that defies the stereotypes.

Marketing 52

Marketing Electronics Healthcare ROI 52

Single Grain

JUNE 5, 2023

Statista ) Pharma and healthcare account for 11% of the nation’s online advertising spending. Statista ) Pharma and healthcare account for 11% of the nation’s online advertising spending. Live Your Message ) 92% of marketers say they make a good ROI on video marketing. billion internet users. from 2020 to 2027. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52