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Google Cloud Launches New ‘Accelerators’ to Help Healthcare Companies Improve Health Equity, Patient Flow, and Value-Based Care

Martech Series

Today at HLTH 2022, Google Cloud announced three new Healthcare Data Engine (HDE) accelerators—developed in collaboration with Hackensack Meridian Health, Lifepoint Health, and others—that help organizations address common use cases around health equity, patient flow, and value-based care.

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Twilio Unveils Segment for Healthcare & Life Sciences to Break Down Data Silos and Enable Proactive, Customized Care Across the Patient Journey

Martech Series

Segment’s market share leading, HIPAA-eligible customer data platform enables healthcare organizations to move from transactional to relationship based care that can improve patient engagement and health outcomes. Best Practices For Healthcare In Cloud, Forrester Research, Inc., May 2022.”.

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Cloudian Raises $60 Million In Funding to Accelerate Hybrid Cloud Data Management

Martech Series

Scalable to hundreds of petabytes and beyond, the Cloudian architecture creates a global federation of local storage assets that can be easily integrated with public cloud platforms for consolidated data management. The result is simple, efficient data management across the global storage landscape.

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How B2B Marketers Can Adapt to Industry Changes

Basis

From raw materials to professional services, from healthcare supplies to technology, and everything in between, the business-to-business (B2B) industry boasts a truly vast spectrum of categories. But the characteristics of those B2B buyers are changing, as is their path to purchase.

Marketing 104
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Sober Peer, Burstiq Aim to Transform Aging Health Tech Industry to WEB3 Digital Health Data Economies

Martech Series

Sober Peer, a leader in the behavioral science platforms for mental and addictive health has entered into an agreement with BurstIQ, a provider of blockchain-enabled data solutions for the healthcare industry. Partnering with Sober Peer really supports our mission to make the world a healthier place.

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Collibra Unveils Collibra Protect for Snowflake Data Cloud

Martech Series

. “The recent investment of Snowflake into Collibra and roadmap prioritization reassure us we have the right partners and a solid toolkit to continue delivering on our mission: ensuring quality data is available in a secure way to all relevant business and data stakeholders.”

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Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

Digiday

Best CRM Platform. Best Customer Data Platform. Best Data Lead. Best Data Management Platform. Best Data Team. Best Digital/Social Video Management Platform. Best Influencer Marketing Platform. Best Location Data Platform. Best Marketing Analytics Platform.