InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Users can click through to a mobile site or app to buy on-the-spot thereby driving immediate sales.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

InMobi

DECEMBER 24, 2014

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. For ad types, there are in-stream, in-banner and interstitial ads.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

Lemonads

SEPTEMBER 10, 2020

These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook. Moreover, you’ll get helped with your affiliate banners for free!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

InMobi

APRIL 18, 2013

Location based services: Auto dealers can leverage the mobile medium to deliver geo targeted alerts or push notifications on the offerings. When customers scan the code, they can be directed to the dealership website to obtain more information such as pricing and specifications.

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

Kevel

APRIL 19, 2022

Though traditional publishers typically focus on programmatic “sponsored content” and standard banner ads, there are many innovative ad units they could incorporate, such as engaging, user-friendly native ad units. Geo-targeting : You can target brands/products based on the user’s location, like city or zipcode.

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

Clearcode

FEBRUARY 25, 2022

Banners: Information boxes (square or rectangular) are displayed in the lower right corner of the screen. Banners were the first format of programmatic ads on HbbTV. L-shaped banner ad example. Rectangular banner ad example. Advertisers who utilize HbbTV ad campaigns aim to target various households with their messages.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Brid.tv

JUNE 26, 2023

However, the most important features that a quality video ad network must have are the following: Multiple Targeting Options — A platform with several targeting options like geo-targeting, behavioral , and contextual targeting, will ensure that the ads served on your website are of interest to your audience.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Single Grain

APRIL 25, 2022

Advanced campaign consultation, including geo-targeting and day-parting. Their PPC team is an expert in managing Google Display Network campaigns, Google Text Ad and Banner remarketing campaigns, Google Dynamic Remarketing campaigns, and Google customer and audience matches. Designing click-worthy banner ads.

Agency 52

Agency Marketing A/B Testing ROI 52

Adtelligent

OCTOBER 6, 2021

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JANUARY 3, 2024

The aim is to create a buzz and get your target audience talking and thinking about your offering. Example: For GreenStride Shoes, the awareness campaign could feature a visually striking banner ad with the tagline “Step into a Greener Future.” Example: GreenStride targets environmentally conscious fitness enthusiasts.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Lemonads

NOVEMBER 29, 2020

SSPs will ultimately be in charge of picking the winning bid and will serve the winning banner ad on the publisher’s site. The DSP uses the data that it receives to evaluate the programmatic ad and match it with its data and target parameters. This is used to decide a bidding price for the first impression.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

AUGUST 3, 2021

Such ads can also appear as a pre-roll for clips hosted on distribution partners of Hulu or as companion banners. Here are the top advantages of advertising on Hulu: Hulu offers extensive targeting capabilities. You can target audiences by location, interest and program genre. There are two types of branded slate ads: .

Advertising 59

Advertising Video Ads Audience Impressions 59

Brid.tv

NOVEMBER 29, 2022

month) — Everything in Essential + outstream ads, ad scheduling, Prebid with analytics, SpotX integration, ad geo-targeting, advanced encoding, adaptive HLS streaming, AI content matching, full player customization, player analytics, and more. Another handy format is companion ads — synchronized instream and banner ads.

Header Bidding 77

Header Bidding Video Ads Affiliates Ad Server 77

Brid.tv

SEPTEMBER 5, 2022

Some other features include waterfalling, intelligent banner fallback, ad podding, contextual video advertising , and extensive ad analytics. Google ADX, SpotX, Prebid.js, and Amazon header bidding are all available through the Brid.TV YouTube (Free).

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Single Grain

JUNE 16, 2023

Banner Ads This is one of the most common types of display online advertising. Banner ads usually appear on the top, bottom, or sides of a web page. They combine imagery and text to promote products and services, though more advertisers are switching banner ads to video format.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

AUGUST 24, 2023

They can include banners, images and even videos. Remarketing/Retargeting: Remarketing and retargeting are two ways to target users who have already visited your website or engaged with your brand but haven’t made a purchase or taken a desired action. LinkedIn Marketing 48.8%

Agency 98

Agency Marketing SEO Brand Awareness 98