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10 Best Tips for Marketing of Business Services

AdvertiseMint

If you’re marketing a local business, try SEO strategies tailored to a specific region, such as: Posting geo-targeted content Registering your company for a Google Business profile Registering your address These SEO strategies will help you rank higher in regional searches for your services.

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Precision Targeting Tactics for Effective Campaigns

Smart-Hub

While advertisers will have higher conversion rates, publishers will provide compelling ads to their website visitors or app users. Geo Last but not least, consider adding geo-targeting capability to your ad exchange. This is good for all the parties involved. As for you, your income will increase.

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5 tips for Performance Advertisers to #WinWithVideo

InMobi

Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. Video consumption is rapidly shifting from 47 inches to 4.7 inches, and communicating value propositions through mobile video is the next big gold standard.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system. Robust interstitial ad technology enables impactful transitioning of ads that are likely to have a high conversion rate. Their database has over a billion mobile users worldwide.

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How to control Performance Max campaigns

Martech

And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that. Geo-targeting. With automated bidding, you should be able to get conversions at the right price, even in locations that traditionally underperform. Source (Optmyzr internal data from May 2022.

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Growth of Location Based Marketing and Its Importance

Martech Series

Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Personalization improves consumer experience, which is the main advantage of geo targeting marketing. Engage is a one-stop shop for push alerts that are geo-targeted.

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Is Google Analytics going away? What marketers need to know

Martech

Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting. It can help you have better ads created on your behalf, improve conversion rates, and more. Purchase receipt. Mail domain. B2B offline data. Blocklist/allowlist. Day-parting.

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