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10 Best Tips for Marketing of Business Services

AdvertiseMint

If you’re marketing a local business, try SEO strategies tailored to a specific region, such as: Posting geo-targeted content Registering your company for a Google Business profile Registering your address These SEO strategies will help you rank higher in regional searches for your services.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. A Powerful CTA: You may have to A/B test a few versions, but overall a CTA that actually causes action will focus on the benefit. Analyze and Optimize: Analyze the performance of each campaign.

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

Conversion Rate Optimization (CRO) Conversion rate optimization (CRO) means boosting the percentage of your website visitors who convert into customers. A/B Testing A/B testing means using two different versions of something to see which performs better. Source: linkedin.com #7.

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Ad Fatigue: What Is It and How to Deal With It

Single Grain

Lower Conversion Rates: Even if the audience clicks on the ad, a decreasing conversion rate is a significant sign of ad fatigue. This includes rotating through a diverse set of creatives, conducting A/B testing to determine what resonates best with the audience, and incorporating user-generated content for authenticity.

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Tips + Tools to Create Successful International PPC Ads

Single Grain

Geo-targeting: Geo-targeting allows advertisers to specify the countries, regions or cities where their ads will be shown. Similarly, determine the conversion rates for each country based on historical data or industry benchmarks. This ensures that the ads are seen by the intended international audience.

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

Some brands will use this format creatively when focused on pushing a single product or service by highlighting it in different angles, environments, poses, or demonstrated uses, providing the best image or video to connect with each potential consumer without the need for A/B testing or narrowing their focus.

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What is ROAS - How to Maximize your Return On Ad Spend?

Lemonads

This allows you to know your conversion rate, the revenue as a consequence of those conversions, the amount of money you have spent on each ad (and every metric that is relevant to the goal of your campaign). With this information, you can very easily calculate your ROAS using the formula we gave you above.