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Is Google Analytics going away? What marketers need to know

Martech

Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting.

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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

Google Ads have an average conversion rate of 4.40%. What separates search ads from other types is you’re targeting users who are ready to act. Local businesses can collaborate with influencers in their area to draw more geo-targeted traffic. Pixel is a piece of Javascript that collects first-party cookies.