Conversion Rate Cookies First-Party Cookies Geo targeting 
Martech
JUNE 1, 2022
Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.
Single Grain
JUNE 16, 2023
Google Ads have an average conversion rate of 4.40%. What separates search ads from other types is you’re targeting users who are ready to act. Local businesses can collaborate with influencers in their area to draw more geo-targeted traffic. Pixel is a piece of Javascript that collects first-party cookies.
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