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Is Google Analytics going away? What marketers need to know

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing 121
Marketing Cookies Geo targeting First-Party Cookies 121
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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

JUNE 16, 2023

Local businesses can collaborate with influencers in their area to draw more geo-targeted traffic. Pixel is a piece of Javascript that collects first-party cookies. While you can create a general promotion, such as this florist in Baltimore, you can also promote a hosted event.

Brand Awareness 52
Brand Awareness Advertising Retargeting Pop-Up 52
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