Basis
JUNE 29, 2022
And the question of targeting isn’t just about putting the right message in front of the right people—as one factor of a holistic marketing strategy, targeting is wrapped up in everything else advertisers want to do: spend effectively, cut through the noise, create seamless consumer experiences, and foster affinity and loyalty.
illumin
APRIL 30, 2024
As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. This lets marketers target ads not just based on a potential customer’s location, but also on their interests and preferences.
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illumin
OCTOBER 4, 2023
Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. They’ve made it relatively easy to target audiences at scale in an in-app environment.” Social networks prove to be the major exception.
Martech
JUNE 1, 2022
Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.
Basis
MAY 15, 2023
Geo-Based Targeting: A Must-Have In A Privacy-Compliant World Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works.no How, exactly?
Basis
SEPTEMBER 14, 2022
Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works…no offense to our Hellenic ancestors!). Location Targeting and Geo-Targeted Creative.
Automatad Inc.
JANUARY 3, 2024
It is the next privacy-focused update after cookie depreciation and another impediment for marketers to collect data for personalization. The IP address is a reliable identifier that is hard to control and change by users, like browser cookies, which they can delete and modify the permissions to share with third parties.
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