Basis
JUNE 29, 2022
And the question of targeting isn’t just about putting the right message in front of the right people—as one factor of a holistic marketing strategy, targeting is wrapped up in everything else advertisers want to do: spend effectively, cut through the noise, create seamless consumer experiences, and foster affinity and loyalty.
Adtelligent
OCTOBER 6, 2021
One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.
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Lemonads
NOVEMBER 29, 2020
Connects publishers – those who have websites with ad space to sell – and advertisers – those who want to buy that ad space to promote their brand. When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk.
Brid.tv
JUNE 26, 2023
A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. They negotiate all the terms with buyers, including audience targets and cost per impression. The platform offers a variety of ad formats as well.
Single Grain
JUNE 16, 2023
E-Commerce Ads Google isn’t the only platform that offers online advertising features for e-commerce companies. Nearly every major e-commerce marketplace offers ad space for sellers, whether you promote specific products or your brand as a whole. CTR, and website visitors who see retargeting ads are 70% more likely to convert.
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