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Is Google Analytics going away? What marketers need to know

Martech

JUNE 1, 2022

Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting.

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Marketing Cookies Geo targeting First-Party Cookies 126
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Different Types of Online Advertising to Increase Brand Awareness

Single Grain

JUNE 16, 2023

Local businesses can collaborate with influencers in their area to draw more geo-targeted traffic. Pixel is a piece of Javascript that collects first-party cookies. While you can create a general promotion, such as this florist in Baltimore, you can also promote a hosted event.

Brand Awareness 52
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