Agility Ads
MAY 26, 2022
With more information, it’s easier to tweak and polish your campaign to increase click-through rates by making more accurate and relevant ads. Click-Through Rate (CTR) – An ad’s CTR is the percentage of people who see your ad compared to the people who click it.
InMobi
JANUARY 30, 2022
InMobi’s Glance helped Sprite conceptualize and launch the Sprite Cricket Premier League (CPL) - a highly engaging virtual cricket tournament on the users’ lock-screens that closely reflected the IPL format. million Sprite CPL gaming sessions were recorded on the Glance Game Center, with a 3.5X Further, a massive 2.3
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Ad Ops Hero
JANUARY 25, 2021
CTR (Click Through Rate) : It is the number of click recorded per impression from the ad serving on the web page. Formula : (Click / Impressions) x 100%. Formula : CPA = Average Cost Per Click / Conversion Rate. Formula : CPL = Total Cost / Total Number of Leads.
Monetize More
JUNE 20, 2023
They focus on a CPL model and enable publishers to promote worldwide campaigns from over 120 countries and some of the biggest games. Additionally, they pay high rates for traffic that converts well with their offers while offering great service to publishers. What Is In-Game Advertising?
Lemonads
MAY 30, 2021
CPL Cost-per-lead or CPL is another marketing KPI that’s similar to CPA and CAC, but it deals specifically with leads rather than sales or conversions. For instance, you can have your ad frequency set to show your content to the same user a couple of times per day, or make sure that people only see the same ad once every few months.
Monetize More
SEPTEMBER 22, 2022
They focus on a CPL model and enable publishers to promote worldwide campaigns from over 120 countries and some of the biggest games. Additionally, they pay high rates for traffic that converts well with their offers while offering great service to publishers. What Is In-Game Advertising?
Kevel
MARCH 28, 2022
Cost-per-click (CPC) is a riskier model for publishers, since it introduces an unknown factor: click-through rates (CTRs). If you show an advertiser's ads and nobody clicks on them, you’ve “wasted” those impressions and make nothing.
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