Hero Media and AdTheorent Launch DSP to Target Diverse Audiences
Adweek
NOVEMBER 15, 2023
Hero Media and AdTheorent are partnering to create a new demand-side platform (DSP) that aims to bring more programmatic technology to multicultural marketing.
BuzzFeed Inc. Quietly Shutters Catalyst, Complex Media’s Audience Network
Adweek
OCTOBER 20, 2023
quietly shuttered Catalyst, the audience network originally launched by Complex Media in March 2020, over the summer, according to three people familiar with the program. which acquired Complex Media in December 2021. Entertainment publisher BuzzFeed Inc. The publisher did not respond to a request for comment.
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The Next Frontier in Retail Media Is Audiences
Adweek
JULY 13, 2023
Search in retail media is king today, has been for some time and will continue to be for a while. But every good story has an up-and-comer, and in our relatively new world of retail media that new kid is first-party data. We are beginning to leverage first-party data provided by the retailers themselves, which.
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Dentsu Launches Its New Merkury for Media Platform
Adweek
MARCH 28, 2024
Note: This story is part of an ongoing series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. Dentsu Media's new Merkury for Media data and identity platform is debuting now in U.S. and DEPT's Ada. Previously known as M1,
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Publishers Use ArcSpan Audience Builder to Activate 1P Audiences in Social Media Platforms
Exchange Wire
NOVEMBER 10, 2023
ArcSpan, the real-time audience data monetisation platform delivering AI-driven dynamic audience segmentation, has announced the integration of several social media platforms. Through their proprietary extensible software, ArcSpan makes it easy and effective for publishers to extend their audience monetisation success to [.]
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Security Cameras for Fish Owners and Headphones for Golfers: How Media Agencies Find New Customers for Clients
Adweek
JANUARY 16, 2024
Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris Litvinov, two former Dentsu Media leaders who together founded the full-service agency Left Off Madison.
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Media Briefing: Publishers’ audience authentication strategies are put to the test
Digiday
APRIL 10, 2024
Incremental authentication Publishers are seeing how much more valuable authenticated audiences are compared to random passersby visiting their sites. and LiveRamp’s RampID. and LiveRamp’s RampID.
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Your Audience and Your Community Are Not the Same Thing. Here’s Why You Need Both
Adweek
MARCH 23, 2023
When building a consumer brand, audience reach and community depth are both critical--but too often they are confused as being the same thing. Communicating with your audience describes a one-to-many relationship. While social media users can comment, the experience for the majority of your audience is consumption of information.
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Creating the Ultimate Commerce Media Cookbook with Audience Extension and Offsite Advertising
PubMatic
FEBRUARY 21, 2024
Commerce media has cemented its place as a major programmatic advertising channel thanks to shifting consumer behavior and the robust first-party data it can provide to advertisers. After all, creating the ultimate commerce media cookbook requires developed recipes with proper ingredients.
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Snapchat’s First Super Bowl Ad Calls for Safer, Friendlier Social Media
Adweek
FEBRUARY 8, 2024
Snapchat will make its Super Bowl debut with an unfiltered message urging audiences to consider the platform as a safer and more authentic alternative to toxic social media. The ad, created in-house, originally debuted during the Grammys on Feb. 4, but a 30-second version will run during the fourth quarter of the Big Game on.
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Reaching and Attracting Multicultural Audiences
Adweek
JUNE 21, 2022
The common denominator in all upfront discussions is finding the most successful formats to attract existing and new audiences while being aware of new offerings that might widen a media platform and a brand's market and base.
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DoubleVerify Extends LinkedIn Partnership to LinkedIn Audience Network
Adweek
NOVEMBER 16, 2022
Digital media measurement, data and analytics platform DoubleVerify expanded its partnership with LinkedIn, bringing its DV Authentic Brand Suitability and DV Custom Contextual solutions to mobile ad network LinkedIn Audience Network.
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How Platforms Are Transforming to Capture the Hispanic Audience
Adweek
JULY 5, 2022
Media organizations are rushing to provide streaming options for the growing Hispanic audience. However, the Hispanic market is still a fragmented set of audiences and, therefore, faces a lack of representation. Isabel Rafferty Zavala, founder and.
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Amplifying Impact Through Strategic Social Media Engagement
Adweek
JUNE 1, 2023
The social media game has changed. Kickstarting Adweek's Social Media Week, Manu Orssaud, vp and global head of marketing at Duolingo, and Lauren Thomas, senior communications manager at Intuit, tackled this question. They offered the audience an expert-guided tour through.
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How NGL Collective Taps Into the Growing Latinx Audience
Adweek
OCTOBER 13, 2022
Here to help marketers make smarter choices in reaching Latinx audiences is NGL Collective, a group that has a number of owned and operated media channels like Hispanicize, But that's a truth that marketers, trained to think in targetable cohorts, haven't always adhered to.
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SiriusXM and Comscore Bring Cookie-free Audience Targeting to Podcasts
Adweek
JULY 14, 2022
SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue.
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Warner Bros. Discovery and VideoAmp Reach Deal for Audience Measurement
Adweek
JANUARY 3, 2023
Discovery is kicking off 2023 with an alternative approach to audience measurement. Discovery and VideoAmp announced they had reached an agreement to measure cross-screen campaigns across the global media company's sports, news, lifestyle and entertainment portfolio. Warner Bros. Top line On Tuesday, Warner Bros.
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Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit
Digiday
MARCH 27, 2024
Overheard at DPS Dozens of publishers made the annual trek to snowy Vail, Colorado for the spring iteration of the Digiday Publishing Summit this week with hopes of discussing and finding solutions to the challenges facing their media businesses.
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Mindshare Takes the Discover Media Account from Spark Foundry and Dentsu Media
Adweek
JULY 21, 2022
media account from Publicis Media's (PM) Spark Foundry and Dentsu Media following a competitive review that began approximately five months ago and concluded when agencies were notified of the results on Friday. GroupM's Mindshare took the Discover Financial Services U.S.
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Omnicom Media Group and Publicis Media Lead Forrester Agency Assessment
Adweek
JULY 13, 2022
Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester's latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience segmentation abilities and the tech platforms that power their planning and activation.
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Despite Subscription Fees, Audiences Keep Streaming
MNTN
MARCH 8, 2024
It’s just one more sign that Connected TV’s influence is continuing to climb and reshape the entire media landscape.” And while various streaming services may be battling for profitability and decreasing subscriber churn, savvy advertisers can avoid all of that noise with an audience-first approach to CTV advertising.”
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How Newsweek is pursuing audience and revenue growth this election year
Digiday
APRIL 22, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify A presidential election year has the potential to be a boon for news and politics publishers when it comes to drawing in and monetizing audiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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How Curation Unlocks Fresh Audiences for Marketers
Exchange Wire
NOVEMBER 9, 2023
Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences. As consumer attention becomes increasingly fragmented across a multitude of platforms and media, the ability to curate [.]
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Why The Atlanta Convention & Visitors Bureau Prioritizes ‘Audience Before Content’
AdExchanger
FEBRUARY 27, 2024
The bureau tapped Orange142, a digital media company owned by Direct Digital Holdings, to get the job done. Orange142, which has worked with the bureau before, focused on […] The post Why The Atlanta Convention & Visitors Bureau Prioritizes ‘Audience Before Content’ appeared first on AdExchanger.
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Where Major Social Media Platforms Are Spending Their Ad Budgets
Adweek
MAY 11, 2023
By now, creators and the general public alike know that just because a social media platform is popular today doesn't mean it will have the same buzz tomorrow. At the end of the day, the strength of social is defined by the diversity of its audience," said Gregory Aston, director of. Or even still exist. "At
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Uncovered wins KFC social media
More About Advertising
APRIL 2, 2024
KFC UK & Ireland has appointed Uncovered as its new social media agency following a pitch. KFC is trying to engage and entertain its audience by staying on top of culture and tapping into emerging trends.
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iZooto Partners With Local Media Consortium To Help Local Newsrooms Kickstart Audience Marketing
Martech Series
NOVEMBER 30, 2022
The Local Media Consortium, a strategic alliance of local media publishers and iZooto, a publisher-first marketing automation platform, announced a strategic preferred partnership that will provide audience engagement and retention services to the LMC’s members.
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Seller-Defined Audiences Face Trust Issues in Taming the Open Web
Adweek
AUGUST 2, 2022
Since its limited release in February, a handful of publishers, supply-side platforms and data-management platforms have been experimenting with seller-defined audiences (SDA), a communications protocol developed by the IAB Tech Lab that aims to put audience segmentation into the hands of publishers.
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Chase launches media network
Martech
APRIL 5, 2024
This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Dig deeper: Why we care about retail media networks Data. Non-retail media platform. Get MarTech!
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LiveScore Partners with Permutive to Kick Off New Audience Data Platform Ahead of Euros 2024
Exchange Wire
APRIL 18, 2024
LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today (April 18th, 2024) announces the launch of its innovative Audience Data Platform, 'OnTarget’. The new product, which utilises Permutive's 100% addressable [.]
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WTF is Google’s Protected Audience?
Digiday
DECEMBER 3, 2023
Originally published on January 27, 2021, this article has been updated to include an explainer video and to reflect Google renaming FLEDGE to Protected Audience in April 2023. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.
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Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
Digiday
APRIL 22, 2024
Newsletters are the darling of the digital media industry again. Publishers are changing up their newsletters strategies to engage audiences as a wave of generative AI advancements increase the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.
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CFlight Adds Traded Audiences to Cross-Platform Campaign Reports
VideoWeek
MARCH 13, 2024
The upgrade adds extended reporting of traded audiences to the tool, which aims to measure deduplicated reach and frequency across linear and streaming channels. The measurement tool now carries 14 of the “most used” traded audiences, giving media buyers access to ad campaign performance across these audiences.
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Why the New York Times is forging connections with gamers as it diversifies its audience
Digiday
APRIL 18, 2024
While this isn’t quite the case, the Times is clearly building out its games section as part of its audience diversification strategy. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.
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Audio agency ARM looks to boost streaming buys in podcasting with its own audience buying platform
Digiday
FEBRUARY 28, 2024
Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences. Continue reading this article on digiday.com.
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To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google
AdExchanger
JANUARY 10, 2024
Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of data points across the web. On Wednesday, GroupM […] The post To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google appeared first on AdExchanger.
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TF1 Turns to Twitch to Reach Young Audiences
VideoWeek
MARCH 12, 2024
French broadcaster TF1 is turning to Amazon-owned live streaming platform Twitch in an effort to reach younger audiences, launching a Twitch-based version of its ‘Danse avec les Stars’ (Dancing with the Stars) format. It’s easy to see why the platform looks attractive to big media businesses.
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Viaplay Ousts CEO as Revenue Plunges; ITV & Publicis Media Launch Addressable Audience Partnership
Exchange Wire
JUNE 5, 2023
In today's ExchangeWire news digest: Viaplay drops its CEO as it reports a disappointing quarter; ITV and Publicis Media collaborate to launch an addressable audience partnership; and Twitter hires a former NBCUniversal exec as its head of brand safety departs.
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As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse
Digiday
APRIL 23, 2024
On Tuesday, the Senate passed the bill that would bar the social media platform from operating in the U.S. In the meantime, it shrouds the social media stratosphere in another layer of uncertainty as marketers are faced with the threat of losing a segment of their digital audiences. Continue reading this article on digiday.com.
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Metaverse Marketing Gets A Reality Check At IAB Audience Connect
AdExchanger
SEPTEMBER 16, 2022
Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week. Continue reading » The post Metaverse Marketing Gets A Reality Check At IAB Audience Connect appeared first on AdExchanger.
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Maximizing Ad Game Profits: Targeting Diverse Audiences
Digital Turbine
MARCH 19, 2024
The latest BRAG report highlights the “Brands in Games” opportunity, showing how mobile games connect with diverse audiences. Seize this prime opportunity to engage with a diverse audience and maximize your monetization potential. This audience are not just thrill-seekers in gaming but also adventure sports, and more.
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How TelevisaUnivision’s Household Graph Helps Reach Hispanic Audiences
AdExchanger
NOVEMBER 22, 2022
TelevisaUnivision unveiled a Hispanic household data graph earlier this year, and Omnicom Media Group is the first agency to include the new graph in its identity solution for campaign planning and measurement. The post How TelevisaUnivision’s Household Graph Helps Reach Hispanic Audiences appeared first on AdExchanger.
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The Advertising Industry Needs To Invest More In Hispanic Audiences
AdExchanger
JUNE 27, 2023
But Spanish speakers are sorely underrepresented in measurement ratings, so media companies need to get more comfortable with privacy-safe data sharing. The post The Advertising Industry Needs To Invest More In Hispanic Audiences appeared first on AdExchanger. One-fifth of the US population is Hispanic.
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7 ways to get to know your audience better
Martech
MAY 30, 2023
One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.
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