Ad Monsters

DECEMBER 5, 2023

This year’s hot topics covered plenty of ground—the Privacy Sandbox, MediaMath Bankruptcy, big tech—but where does that leave us for 2024? We will discuss that and more in our LinkedIn Live with Chris Kane, Founder of Jounce Media. This year, the ad tech industry tea was piping hot.

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Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

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AdExchanger

OCTOBER 10, 2023

million seed funding on Tuesday – launched in early 2022, co-founders Mike O’Sullivan and Ian Meyers would refer to their company as a “media telemetry service.” Million Seed Round To Help Ad Tech Companies Build Better Ad Tech appeared first on AdExchanger. When the data startup – which closed its $4.2

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Ad Monsters

APRIL 10, 2024

As the streaming era changes TV consumption, AMC Networks adapts by focusing on high-quality content and innovative ad tech solutions. Like many other cable programmers, AMC Networks faces cord-cutting obstacles, declining linear viewership, and reduced ad revenue as brands shift to streaming platforms.

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Ad Monsters

MARCH 8, 2024

The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights. Sivan Tafla , CEO, Oraki.

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AdExchanger

JANUARY 10, 2024

Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

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Adweek

FEBRUARY 23, 2023

Agencies and ad-tech vendors are working to clean up the media supply chain--environmentally speaking. Last week, WPP's GroupM announced an updated version of its carbon calculator, based on the media decarbonization methodology released last July. But real progress will be slow without common agreed-upon measurements.

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AdExchanger

MARCH 28, 2024

The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. IAB’s study polled 300 advertising decision-makers who currently buy video game […] The post Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch Up appeared first on AdExchanger.

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Digiday

FEBRUARY 19, 2024

Amazon’s bold ask of advertisers: Don’t just dabble, go all-in on us for your programmatic ads. The tech giant is trying to persuade advertisers to use its ad tech to buy ads from other publishers, not just on its own media. Continue reading this article on digiday.com.

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Paleo AdTech

DECEMBER 10, 2023

Tolman is a long-time investment banker and advisor to luminaries in the ad tech, media and data-driven enterprise world. ” Long-term gains to productivity based on connectivity and data-driven methods are adding meaningful, sustained value into the economy.

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Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. The post Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero appeared first on AdMonsters.

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Digiday

FEBRUARY 28, 2024

After a comparatively quiet two years, investors appear to have regained their appetite for ad tech in terms of early-stage investments, as sources also predict grander-scale mergers and acquisitions in late 2024. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. today announced $22.5

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Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

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Ad Monsters

JULY 22, 2022

In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. Now that third-party cookies are slowly fading away, it will be a challenge for the ad tech industry to analyze the actions of consumers after they interact with an ad. . What is Retail Media Advertising?

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Exchange Wire

DECEMBER 7, 2023

In this edition of our ongoing summary of media and marketing financials for November, we go through the A-M of ad tech companies, and how the firms serving, measuring, and verifying inventory across the supply chain are faring in the [.]

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Digiday

SEPTEMBER 27, 2023

Ad tech’s loudest dealmaker yesterday (Sept. 27) spoke at an event hosted by New Digital Age, during which he went off the beaten path, sharing insights and shedding light on aspects of the ad tech market that usually fly under the radar for ad executives. Continue reading this article on digiday.com.

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Digiday

DECEMBER 21, 2023

In the early days of ad tech, privacy wasn’t a top priority. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. The excitement from the white heat of technological advancement meant there was too much money to be made as the new millennium dawned.

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Digiday

DECEMBER 10, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Digiday

DECEMBER 17, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify Joanna O’Connell is one of the most recognizable names in ad tech, a fame she built over the course of three decades as an industry analyst, and marketer, among other roles. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Ad Monsters

MARCH 24, 2023

With over 15 years of experience in the ad tech industry, Chris Contreras now leads customer success efforts at MNTN. He started as a financial analyst at HBO and transitioned into the world of digital media and ad tech. For the onstage recording, the trio discussed Chris’ career development.

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Adweek

MARCH 5, 2024

Omnicom Media Group agency OMD continues to conduct attention measurement. The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to advertisers.

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Ad Monsters

APRIL 25, 2024

The ad tech industry is experiencing a serious case of déjà vu. We reached out to some ad tech thought leaders for their points of view about what this means for the future of the third-party cookie and the ad tech ecosystem overall. Yet, we didn’t need a fortune teller to see this news coming.

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Digiday

DECEMBER 3, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify Few would argue Brian O’Kelley’s right to claim the title of being one of the godfathers of ad tech, for what is still one of the nascent spaces of the media industry, his tenure in the sector dates back three decades. Continue reading this article on digiday.com.

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Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. Google initiatives. First party data reliance.

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AdExchanger

NOVEMBER 7, 2022

Ben DutterSVP of Strategy“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Dutter, Continue reading » The post Apple Faces An Uphill Battle In Its Ad Tech Expansion appeared first on AdExchanger.

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Digiday

NOVEMBER 12, 2023

The cohort of public ad tech companies published their Q3 earnings during the last two weeks. Among investors’ concerns are: signal-loss (read, “ the death of the cookie “), disruption in the dynamics of the ad tech supply chain (i.e. Continue reading this article on digiday.com.

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Digiday

APRIL 4, 2024

You’ve been inundated with talk of M&A in ad tech. Ad tech economist Tom Triscari, for instance, points to DoubleVerify’s acquisition of Scibids. The ad verification firm paid a 44% premium on enterprise value and 16x EBITDA — a move that seemed fair to many in the industry.

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AdExchanger

AUGUST 3, 2023

Buying AI ad tech startup Scibids is a logical move for DoubleVerify as it continues to move beyond measurement into media activation and campaign optimization. The post Why DoubleVerify Is Nabbing Scibids, An Ad Tech Company That Makes Customizable AI appeared first on AdExchanger.

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Exchange Wire

OCTOBER 26, 2023

The post The Ad Tech Optimist appeared first on ExchangeWire.com. Ciaran O'Kane looks on the bright side, and dives into the eight areas of focus that give adland reasons to be cheerful. The title of this post might suggest I am looking to ape Marc Anderseen’s verbose libertarian essay on why [.]

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AdExchanger

OCTOBER 11, 2023

Digital media and marketing M&A is suffering from a prolonged case of anemia. As a result, […] The post Ad Tech M&A Is Still In The Doldrums, But There Are A Few Bright Spots appeared first on AdExchanger. Uncertainty in the market. The answer to that last one depends on who you ask.)

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AdExchanger

AUGUST 4, 2022

Nico NeumannAssistant Professor & FellowCentre for Business Analytics at Melbourne Business School“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Continue reading » The post Will Apple Be The New Ad Tech Challenger?

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Adweek

JUNE 20, 2022

The Global Alliance for Responsible Media marked its third anniversary at Cannes Lions--where it debuted with 16 founding partner companies in 2019--by releasing new guidelines and standards and turning its attention toward the metaverse.

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AdExchanger

NOVEMBER 20, 2023

Vendors can continue […] The post Chrome’s Deprecation Trial – No Ad Tech Allowed; Streamers Shed More Content appeared first on AdExchanger. What does that mean in layman’s terms?

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Paleo AdTech

DECEMBER 10, 2023

Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster.

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AdExchanger

APRIL 2, 2024

SMBs lack the resources – the ad tech tools, time, money and people – to assume the media-buying operation across so many […] The post Media Disco Launches Self-Serve Ad-Buying Platform For SMBs appeared first on AdExchanger. And that’s partially due to access.

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VideoWeek

FEBRUARY 22, 2024

1 this morning announced they will combine their ad tech offerings in efforts to bolster the German ad market. But earlier this month, pan-European media group MFE announced plans to up its stake in ProSieben, dampening Rabe’s hopes of a German merger as the duo continues to strengthen its alliance in the region.

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Adweek

JANUARY 31, 2024

CEO and global president of Dentsu Media agency Carat, Doug Ray founded an eponymous media advisory firm. Ray Media Advisory works across the advertising ecosystem--with agencies, brands, publishers and ad-tech firms interested in the ex-agency executive's advice. In 2021, Ray also served as Dentsu's.

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