Paleo AdTech

DECEMBER 10, 2023

Joe Zawadzki is CEO of MediaMath , ad tech pioneer and noted investor, mentor and visionary. Poindexter was originally focused on website personalization and optimization, and customers such as AOL and American Express asked them to deliver better prospects in the first place (aka, ad tech).

Real Estate 52

Real Estate Media Ad Tech Ad Targeting 52

Digiday

MARCH 19, 2023

Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech. Sources familiar with Netflix’s early conversations suggested they were a precursor to the streaming giant eventually building or buying its own ad tech.

Ad Tech 65

Ad Tech Ad Server Advertising Conversion 65

VideoWeek

APRIL 5, 2024

Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year. Teads said it can now deliver native ad experiences across 100 million LG smart TV households globally. The company has also enlisted Publicis Media’s Yale Cohen as Head of Brand Safety and Advertiser Solutions.

Ad Tech 59

Ad Tech Agency Media Audience 59

Paleo AdTech

DECEMBER 10, 2023

Dave Morgan is the CEO and founder of Simulmedia , which provides a scaled ad targeting platform for TV and video games. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. That’s kind of what Simulmedia does for TV, now that we think about it.) A future guest?

Media 52

Media Ad Server Ad network Ad Tech 52

Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

Ad Tech 67

Ad Tech Finance Ad Targeting Advertising 67

Ad Monsters

FEBRUARY 9, 2024

As a unified, offline-online identity graph, we can connect together a wide variety of consumer touchpoints and enable the measurement of media tied to conversions. With an impressive persistence rate of 99.5%, it offers a dependable perspective on individuals, enhancing the accuracy of targeted efforts.

Cookies 105

Cookies Ad Tech Ad Targeting Impressions 105

Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

Retail 61

Retail Media Cookies Ad Tech 61

Digiday

JUNE 27, 2023

The ad tech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Cookies 65

Cookies Ad Tech Ad Targeting Media 65

Paleo AdTech

MAY 25, 2021

Joe Zawadzki is CEO of MediaMath , ad tech pioneer and noted investor, mentor and visionary. Poindexter was originally focused on website personalization and optimization, and customers such as AOL and American Express asked them to deliver better prospects in the first place (aka, ad tech).

Real Estate 40

Real Estate Media Ad Tech Ad Targeting 40

OpenX

JULY 21, 2023

At Cannes this year, OpenX took the stage with leading partners and clients to conduct three panels on some of the hottest topics in ad tech. Here are the highlights from our Supply-Side Targeting: Demand Addressability From Your Media panel. I don’t think anyone can solve it by themselves,” he added.

Media 52

Media Cookies CPM Conversion 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. It’s a passion driven by a love of media and its role in our society. We can use the data we get from the ads for audience development.

Media 92

Media Ad Server Cookies ROI 92

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media. .”

Video Ads 52

Video Ads Retail Media Ad Tech 52

Paleo AdTech

AUGUST 10, 2021

Dave Morgan is the CEO and founder of Simulmedia , which provides a scaled ad targeting platform for TV and video games. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. That’s kind of what Simulmedia does for TV, now that we think about it.). A future guest?

Media 40

Media Ad Server Ad network Ad Tech 40

MNTN

MARCH 24, 2023

Ad-supported streaming has opened up a plethora of opportunities for brands of all shapes and sizes. Family-Friendly Programming Presents an Opportunity for Advertisers Family-friendly media might not immediately jump out as a desirable space for many advertisers—kids don’t exactly have a ton of purchasing power.

Viewability 98

Viewability Ad Targeting Ad Tech Advertising 98

Digiday

OCTOBER 20, 2022

For many of the media companies on stage at Advertising Week in Manhattan this week, it’s clear “go big or go home” is the shared strategy for video content this year. Other media companies like E! YouTube will allow advertisers to place audio-only ads of up to 30 seconds long in a video, up from 15 seconds allowed now.

Audience 58

Audience Media Advertising Pop-Up 58

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Let’s Move on to the Card “Smart Targeting” What does it keep from us? Comscore, VideoAmp, and iSpot.tv

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Ad Tech Daily

MARCH 29, 2023

Contextual Audio Ads offer advertisers unlimited capacity to dynamically generate fully-customized creative content that is relevant to the listener’s specific context and environment.

ROI 94

ROI Ad Tech Advertising Ad Targeting 94

VideoWeek

FEBRUARY 23, 2024

Top Stories Vice Cuts Hundreds of Jobs and Plans to Shutter its Website Vice Media is planning to cut hundreds of jobs, and to stop publishing content on its website, as it looks to cut costs. The media business, once valued at $5.7 billion, filed for bankruptcy last May, and was bought by Fortress Investment Group.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. The spending spree follows Zuckerberg’s “Year of Efficiency” in 2023, when capital expenditure totalled $28.1

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

VideoWeek

JANUARY 26, 2024

The French firm aims to put AI at the “core” of its business, allowing all 100,000 staff to use “trillions of data points about content, media, and business performance” in order to optimise media planning and ad personalisation. Zee has said it plans to take legal action against the Japanese tech company.

Media 52

Media Agency Entertainment Cookies 52

Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

Machine Learning 80

Machine Learning Ad Inventory Ad Tech Advertising 80

Digiday

SEPTEMBER 20, 2022

The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Emerging channels: retail media and CTV. The cookieless future fuels consolidation. Sustainability (and don’t forget profitability).

Cookies 65

Cookies Ad Tech Conversion Retail 65

Ad Tech Daily

JULY 18, 2022

The post Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads appeared first on Ad Tech Daily. Walmart will be the exclusive retailer to enable streamers […].

Retail 96

Retail Ad Tech Ad Targeting Video Ads 96

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. In short, it’s complicated, which a direct ads sales business isn’t.

Ad Server 66

Ad Server Advertising Ad Tech Agency 66

VideoWeek

APRIL 29, 2024

But one fundamental competitive concern is the broad impact that eliminating third-party cookies will have in terms of shifting ad spend into walled gardens. search) and use it for ad targeting or measurement on another product (i.e YouTube) might be an obvious route.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Ad Tech Daily

MAY 25, 2022

The post Upcoming VlogBox Get-Together Webinar To Examine Data Analytics and User Engagement appeared first on Ad Tech Daily. Anna McMichael, VlogBox’s strategic partnerships director, together with experts from IRIS.TV, and Wantent, will discuss strategies that can be used for effective viewer […].

Ad Tech 81

Ad Tech Ad Targeting Media Marketing 81

Digiday

JUNE 9, 2022

AT&T’s ad tech business Xandr (formerly AppNexus) has a new owner: Microsoft. In fairness, few media execs had AppNexus figured out. The ad tech vendor was unlike any other ad tech vendor around. Back then, AppNexus probably got maybe a two times multiple on ad budgets flowing through it (e.g.

Ad Tech 64

Ad Tech Media Marketing Advertising 64

Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Bullet dodged.

Ad Tech 63

Ad Tech Data Management Platform Affiliates Ad Inventory 63

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Future Innovations (2023 and Beyond) As the Ad Tech industry continues to evolve, ongoing innovations promise exciting possibilities.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Ad Monsters

JANUARY 30, 2024

I’ve been in the ad tech space for a long time, and we’re not like other consumers. Jeremy Haft : The industry is focused on campaign performance, which can serve as a proxy for the value the consumer has derived from the ad experience. Advertisers are increasingly looking to connect to consumers and be relevant.

Ad Tech 111

Ad Tech Audience Advertising Entertainment 111

VideoWeek

JULY 28, 2023

Pinterest Premiere gives you the option to align video ad targeting with either a specific demographic, or a specific category (combining demographics and interests),” said Pinterest. The social media business is retooling its advertising platform, claiming a record number of active advertisers in the second quarter.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

Digiday

NOVEMBER 14, 2022

Investors and executives there hope Lumen’s wares will resonate with contemporary market demand given the impending decline of traditional ad targeting and measurement tools such as the third-party cookie. ” Lumen’s $3.5 million] if they wanted to.” ”

Demand Side Platform 57

Demand Side Platform Cookies Conversion Ad Tech 57

Ad Tech Daily

MARCH 6, 2023

. — Sam’s Club®, a division of Walmart Inc.

Retargeting 76

Retargeting Display Advertising Ad Tech Advertising 76

VideoWeek

MARCH 15, 2024

In this week’s Week in Review: Top Stories Thomas Rabe to Leave Bertelsmann in 2026 Bertelsmann CEO Thomas Rabe will leave the RTL parent company at the end of 2026, the media executive told German press this week. “My He added that he aims to “leave the corporate world” and pursue no further executive positions.

Media 52

Media Agency Audience Non-Profit 52

Martech

JULY 25, 2022

And it’s not just marketing department jobs and media budgets that are at stake. The dawn of digital media promised a brighter future. Even measuring just digital media is complicated because data from many sources must be combined and normalized and normalized for an apples-to-apples comparison. Processing.Please wait.

Machine Learning 105

Machine Learning Marketing Cookies ROI 105

VideoWeek

MAY 27, 2022

“We have a chance to do something that no-one else is doing: build a digital media organisation that makes a significant positive impact, culturally, economically and socially,” he said. Google Hit With Fresh UK Probe Over Anticompetitive Behaviour in Ad Tech. Meta Updates Political Ad Transparency.

Ad Tech 59

Ad Tech Agency Media Audience 59