VideoWeek

FEBRUARY 23, 2024

Top Stories Vice Cuts Hundreds of Jobs and Plans to Shutter its Website Vice Media is planning to cut hundreds of jobs, and to stop publishing content on its website, as it looks to cut costs. The media business, once valued at $5.7 billion, filed for bankruptcy last May, and was bought by Fortress Investment Group.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. In short, it’s complicated, which a direct ads sales business isn’t.

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Ad Server Advertising Ad Tech Agency 67

VideoWeek

JANUARY 26, 2024

The French firm aims to put AI at the “core” of its business, allowing all 100,000 staff to use “trillions of data points about content, media, and business performance” in order to optimise media planning and ad personalisation. Zee has said it plans to take legal action against the Japanese tech company.

Media 52

Media Agency Entertainment Cookies 52

VideoWeek

NOVEMBER 3, 2023

The media giant said in its Q3 financial results that it has continued adding subscribers to its global streaming services, reaching 63 million by the end of Q3 (up two million from the end of Q2). . The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. The spending spree follows Zuckerberg’s “Year of Efficiency” in 2023, when capital expenditure totalled $28.1

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. AdTech Ecosystem: What is it and Who is it For?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

MAY 30, 2023

Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites. Offers access to ad agencies, demand-side platforms, and premium ad networks. Supports various ad formats and customization options. The following parameters are mandatory for detailed targeting: #1.

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Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

JULY 29, 2022

Fifty-four percent of agencies say the industry is facing its worst ever talent crisis, while 48 percent of those surveyed overall (including agencies, advertisers, ad tech companies and media owners) share that sentiment. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention. ” Gresham said.

Impressions 58

Impressions Ad Targeting Audience Agency 58

Adtelligent

JULY 19, 2022

In addition, lead form ads offer other data on potential leads requiring minimal interaction with the web source. Search Map listing ads. Targeted advertising on Google Maps is a perfect way to find local users and turn them into leads. Ads on Maps help people to find the location of the business quickly. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them.

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Digiday

APRIL 24, 2023

Peacock is also planning to launch In-Scene Ads in a partnership with ad tech company TripleLift later this year. The ads will use artificial intelligence in post-production to virtually place products within existing programming, according to Jenny Burke, evp of advertising strategy at NBCUniversal.

Audience 60

Audience Agency Advertising Ad Exchange 60