Admixer

JANUARY 8, 2021

Media buying in this part of the internet may feel drastically different, especially if you got used to launching promotions in walled gardens, like Facebook. The post What is a Demand Side Platform: The DSP Role in Media Buying and How to Choose the Right Platform appeared first on Admixer.Blog.

Demand Side Platform 52

Demand Side Platform Media Audience Ad Tech 52

Digiday

APRIL 29, 2024

If media industry observers need any clarification that digital is firmly part of its mainstream, they need only look at how the previously distinct lines between the NewFronts and the upfront are blurring. Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform.

Demand Side Platform 72

Demand Side Platform Ad Inventory Ad Tech Media 72

Digiday

AUGUST 15, 2022

The owner of sales-side platform Colossus SSP and demand-side platforms Huddled Masses and Orange 142, has seen triple-digit percentage growth the last two years, off its small base.

Ad Tech 54

Ad Tech Demand Side Platform Media 54

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Adweek

DECEMBER 11, 2022

Amazon Web Services, the tech giant's cloud storage unit, is launching its own clean room technology next year, the company recently announced.

Demand Side Platform 213

Demand Side Platform Retail Marketing Media 213

Digiday

OCTOBER 24, 2022

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. Look at Bloomberg Media, for instance. A few years ago it would’ve been unthinkable for a publisher like that to say bye-bye to the money it got from a content recommendation ad tech vendor, let alone openly talk about it.

Ad Tech 72

Ad Tech Demand Side Platform Data Management Platform Audience 72

Digiday

MARCH 26, 2024

Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Demand Side Platform 74

Demand Side Platform Ad Tech Agency Media 74

Digiday

APRIL 2, 2023

The ad tech sector is in transition. Long dominated by Big Tech, the tectonic plates of the market are shifting as political forces look to bring the likes of Google to heel with some predicting this will prove a boon to independent players. that the other side of the market has spent years specializing in.”

Media 93

Media Demand Side Platform Ad Tech Agency 93

Digiday

MARCH 14, 2023

Last year was a muted one for ad tech exits compared to the rampant activity of 2021, when the pop of champagne corks abounded with deal volume driven by initial public offerings plus mergers and acquisitions. Albeit, the wider digital media and marketing category actually increased by 2%, from 400 in 2021 to 406 in 2022.

Ad Tech 60

Ad Tech Demand Side Platform Pop-Up Marketing 60

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. Media And Games Invest, is a publicly listed entity. Discussing the prospects of TFC 2.0, publishers again.

Ad Tech 78

Ad Tech GDPR Demand Side Platform Conversion 78

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. The SSP is an extension of this marketplace.

Media 76

Media Demand Side Platform Ad Tech Impressions 76

Paleo AdTech

DECEMBER 10, 2023

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. Sonar was consciously competitive with DoubleClick Media, run by Wenda Millard , but the twentysomething staff had no atavistic attachment to mainline media. It was hysterical.”

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Digiday

JUNE 6, 2023

Two of the most prominent demand-side platforms in ad tech have held talks in recent weeks with potential outcomes including Viant purchasing MediaMath, a deal that would take one of the most longstanding names in the sector onto the public markets. Continue reading this article on digiday.com.

Demand Side Platform 65

Demand Side Platform Ad Tech Media Marketing 65

Digiday

SEPTEMBER 20, 2022

Two acquisitions announced last week are indicative of the M&A activity for ad tech still on the horizon, sources told Digiday. Hence many founders and investors in the sector took the opportunity to capitalize with some buoyed by the popularity of special purpose acquisition company mergers.

Ad Tech 59

Ad Tech Marketing Demand Side Platform Impressions 59

Digiday

MAY 8, 2023

Supply-path optimization, or SPO, has been one of the key themes in ad tech in recent years, as demand for more efficiency sets in and the curtain closes on ad tech’s initial halcyon days. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 62

Demand Side Platform Ad Tech Media Marketing 62

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Where does it go?

Demand Side Platform 93

Demand Side Platform Viewability Impressions Ad Tech 93

Digiday

JUNE 7, 2023

Two of the most prominent demand-side platforms in ad tech have held talks in recent weeks with potential outcomes including Viant purchasing MediaMath, a deal that would take one of the most longstanding names in the sector onto the public markets. Continue reading this article on digiday.com.

Demand Side Platform 58

Demand Side Platform Ad Tech Media Marketing 58

Digiday

JULY 21, 2022

Although since those inquiries, certain details have emerged with Insider reporting that revenue guarantees — these usually played a key role in winning RFPs during the early days of ad tech — from rival contenders were “underwhelming” (Google’s included), a sign that Netflix wants revenue, and fast.

Ad Tech 66

Ad Tech Ad Server Demand Side Platform Agency 66

VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Exchange Wire

DECEMBER 14, 2022

Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company. The agreement enables it to strengthen its demand side platform [.].

Demand Side Platform 52

Demand Side Platform Ad Tech Communications Media 52

Digiday

JULY 4, 2023

Traffic shaping has been used within the ad tech industry for a while, particularly by supply-side platforms (SSPs) and demand-side platforms (DSPs) filtering out available programmatic ad inventory that isn’t quite up to snuff before passing them along to media buyers and advertisers.

Demand Side Platform 66

Demand Side Platform Ad Inventory Ad Tech Media 66

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. of total programmatic ad spend. In 2019 , 56.3%

Demand Side Platform 105

Demand Side Platform Ad Space Display Advertising Ad Inventory 105

Ad Tech Daily

MARCH 21, 2023

Pioneering Automated Platform Supports All Iterations of SKAN Globally, Including New 4.0

Demand Side Platform 68

Demand Side Platform Ad Tech Marketing Ad network 68

Exchange Wire

JUNE 1, 2023

Flow City and Broadsign today (June 1st, 2023) announced an ad tech integration that makes premium global digital-out-of-home (DOOH) screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform (DSP).

Demand Side Platform 52

Demand Side Platform Advertising Ad Tech Agency 52

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

InMobi

JANUARY 22, 2021

It also highlights the different players involved with data in programmatic advertising including demand-side platforms, supply-side platforms, ad exchanges, ad networks and social media networks.

Ad Tech 52

Ad Tech Demand Side Platform Data Management Platform Ad network 52

Digiday

FEBRUARY 1, 2023

Whatever influence media agencies lost thanks to programmatic is on the resurgence once again. The reality here is that it’s stuck in a rut: The buy-side of these deals want fewer auctions to listen to because doing so costs money, while the sell-side wants to run as many of them as possible because doing so makes money.

Agency 66

Agency Media Ad Tech Demand Side Platform 66

Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. For the first time in a while, premium publishers like Bloomberg Media are operating from a position of strength. Anything that dilutes this position is a risk — including ad tech vendors. And why would it?

Media 61

Media Advertising Ad Tech Demand Side Platform 61

Digiday

SEPTEMBER 16, 2022

If imitation is the highest form of flattery then publisher Minute Media’s latest venture is a paean to ad tech. The sports publisher is now the proud owner of its own supply-side platform otherwise known as the marketplace advertisers go to buy ads on its sites. To be clear, it built its own.

Media 63

Media Impressions Ad Tech Demand Side Platform 63

Martech Series

JULY 11, 2022

is pleased to announce it has concluded a global strategic alliance with Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company.

Demand Side Platform 82

Demand Side Platform Ad Tech MarTech Marketing 82

Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail.

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

Paleo AdTech

DECEMBER 22, 2021

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. Sonar was consciously competitive with DoubleClick Media, run by Wenda Millard , but the twentysomething staff had no atavistic attachment to mainline media. It was hysterical.”

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Digiday

OCTOBER 11, 2022

Apple’s growing designs on the ad industry are already well-documented with the iPhone maker’s media unit already generating $4 billion per year on search. But now it would appear it is further stepping up its efforts by serving ads on even more screens. The question is, when will it start?

Agency 83

Agency Media Demand Side Platform Ad Tech 83

VideoWeek

FEBRUARY 20, 2024

And although Walmart started as a brick-and-mortar retailer, it is increasingly moving into retail media and digital advertising, having invested heavily in its media business, Walmart Connect. The company said by combining Walmart Connect with Vizio’s ads business, the company can tap into the growth of connected TV.

Demand Side Platform 59

Demand Side Platform Retail Electronics Manufacturing 59

VideoWeek

JUNE 8, 2022

The move enables Index to leverage the German company’s ML-based traffic optimisation technology, in order to deal with the growing scale of requests sent to demand-side platforms (DSP). This collaboration is a further testament to our dedication to innovation and commitment to shaping the future of ad tech.”.

Machine Learning 65

Machine Learning Demand Side Platform Ad Exchange Ad Tech 65

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. So, what of the ad tech sector?

Ad Tech 67

Ad Tech Marketing Demand Side Platform Ad Server 67