Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access
Digiday
APRIL 29, 2024
If media industry observers need any clarification that digital is firmly part of its mainstream, they need only look at how the previously distinct lines between the NewFronts and the upfront are blurring. Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform.
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