Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. For the first time in a while, premium publishers like Bloomberg Media are operating from a position of strength. Anything that dilutes this position is a risk — including ad tech vendors. And why would it?

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Digiday

OCTOBER 11, 2022

Apple’s growing designs on the ad industry are already well-documented with the iPhone maker’s media unit already generating $4 billion per year on search. But now it would appear it is further stepping up its efforts by serving ads on even more screens. The question is, when will it start?

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Digiday

SEPTEMBER 26, 2022

The cost per thousand impressions in these curated deals was up 240% in the first half of the year compared to those prices in the open exchange. There’s a growing recognition among some marketers that it’s better to buy off premium publishers than just from the open web,” said Nick Waters, CEO of media management firm Ebiquity.

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Digiday

FEBRUARY 5, 2023

I’m very bullish on independent media agencies, because of their capacity to combine elements of the marketing mix that were pulled apart for financial reasons in the 80s,” said Pattisall. It’s a] collision of precision and persuasion in a very chaotic and non-linear marketing funnel that demands an integrated approach.”

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Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

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Digiday

JANUARY 18, 2023

Among them are the emergence of preferred marketplaces, the advent of supply-path optimisation, or even the emergence of ad tech vendors refusing to buy impressions from certain, seemingly shady programmatic marketplaces, for that matter. region of media consultancy TPA Digital. This isn’t a new idea per se.

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Digiday

FEBRUARY 15, 2023

Then Horizon plugged its identifier solution into OpenX’s SSP platform. It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. Oh, and there’s also the RFP doing the rounds among SSPs at the moment.

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Digiday

JANUARY 29, 2023

That’s down to a few things but they all ultimately come back to this: there’s a ballooning number of publisher-initiated programmatic auctions being pushed through a shrinking ad tech pipe. There’s too much of the open market,” said Ryan Eusanio, managing director of digital activation at Omnicom Media Group.

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Marketing Demand Side Platform Ad Tech Impressions 67

Digital Remedy

MARCH 7, 2023

Maximizing your digital advertising success isn’t a guessing game—it’s a calculated strategy that starts with leveraging the power of a detailed media plan. When you work with a media planning & buying strategist for your campaign, you can stay ahead of the curve with impactful benefits that transform results in significant ways.

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Media Demand Side Platform Audience ROI 52

Automatad Inc.

NOVEMBER 23, 2023

The key players on the source and demand side are publishers, advertisers, users, and adtech providers. Publishers: The ones who post content online on websites, magazines, news media, and social networks. They are on the source or supply side, meaning they have the space to show ads. It is not highly targeted.

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Digiday

JULY 24, 2022

And business is booming — at least it is if that study from media management firm Ebiquity, programmatic consultancy Jounce Media and brand suitability business DeepSee is to be believed. Now it’s 20%, per Jounce Media, which has been following the flow of media dollars to these sites since 2020.

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Clickbait Advertising Ad Tech Demand Side Platform 60

PubMatic

FEBRUARY 1, 2023

There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer. Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads.

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Viewability Demand Side Platform Cookies Impressions 86

MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

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Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. Now the company creates various solutions to manage and sell programmatic ads.

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Header Bidding Demand Side Platform Impressions Video Ads 52

illumin

DECEMBER 8, 2023

Self-serve programmatic advertising is when an advertiser uses their Demand Side Platform (DSP) or journey advertising platform, like illumin , to conduct their advertising campaigns in-house. What is self-serve programmatic advertising? This means the majority, if not all, of targeting is managed by the brand itself.

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Digital Remedy

JUNE 29, 2022

Seamless Integration into Flip Platform. As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud. Google Cloud is exactly what we were looking for—scalable, reliable, and great performance. Image: Flip Architecture.

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Digiday

DECEMBER 6, 2022

The key hits: IAB Tech Lab’s guidelines require that ads be attached to videos that a viewer requested to watch and play with the sound on by default to qualify as in-stream inventory. The change effectively recategorizes the wide swath of publishers’ online video inventory as lower-priced out-stream impressions.

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Video Ads Demand Side Platform Impressions Brand Awareness 56

Monetize More

JUNE 2, 2022

With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon.

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Advertising Ad Inventory Ad Exchange Impressions 52

Digiday

SEPTEMBER 22, 2022

In this week’s Media Briefing, the Digiday media team recaps the top challenges and areas of innovation that publishing executives discussed during this week’s Digiday Publishing Summit. The Digiday Media Team. There’s this conflation between the affiliate business and direct business for media.”. “A This quarter sucks’.

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InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? This gives advertisers the ability to buy media across multiple ad exchanges. DSPs also often centralize ad bidding and reporting in one interface. That all depends.

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

Digiday

NOVEMBER 13, 2022

As much as TV network owners especially try to push PG deals for their streaming inventory, they have been met with resistance from the buy side. . “So with that PMP tool and our [demand-side platform] partners, we’re able to make sure we are maximizing unique household reach but also not wasting impressions.”

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Demand Side Platform Ad Tech Impressions Conversion 64

Digital Remedy

JUNE 29, 2022

Seamless Integration into Flip Platform. As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud. Google Cloud is exactly what we were looking for—scalable, reliable, and great performance. Image: Flip Architecture.

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Demand Side Platform Impressions Conversion Ad Tech 52

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Oxagile has more Ad Tech tricks to help you achieve that. Comscore, VideoAmp, and iSpot.tv

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Ad Ops Ad Inventory Ad Tech Demand Side Platform 86

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. AdTech Ecosystem: What is it and Who is it For?

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Digiday

OCTOBER 27, 2022

While it’s clear Amazon is primarily an e-commerce outfit (and that won’t change any time soon) the fact that media-related sales increased 25% year-on-year in the quarter illustrates its growing prominence there. ” Beyond first-party signals, we’re admitting third-party IDs into AMC. .

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Advertising Demand Side Platform Conversion Audience 67

VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory.

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Digiday

SEPTEMBER 6, 2022

The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. Publishers and advertisers directly trade ad inventory, whether display, mobile or video. There’s no question that programmatic advertising plays a major role in media buying these days.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

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VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. “The platform has got off to a very promising start, with high visitor numbers and usage figures,” according to TF1. .”

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VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. But live streaming isn’t available for regular users.

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Digiday

APRIL 18, 2023

.” Another publisher, whose ad business is almost completely sold directly, said during the DPS working group that even they are weighing at which points they’ll allow ad partners who don’t have direct demand-side platform connections to use resellers to buy ads programmatically.

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Marketing Demand Side Platform Ad Tech Media 55

Digiday

JUNE 13, 2022

According to Reuters, Google’s parent company Alphabet offered to let third-party ad tech companies serve ads on YouTube as a proposed remedy to an EU probe into whether restrictions over how third parties can access its services. ’s Competition Markets Authority. .”

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Cookies Demand Side Platform Ad Tech Education 61

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.

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VideoWeek

DECEMBER 8, 2023

Amazon announced earlier this year that it will begin running ads on its streaming service in select regions next year, including the UK, Germany, the US, and Canada early in the year. The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023.

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VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

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Agency Media Ad Tech eCommerce 52

Adtelligent

FEBRUARY 2, 2022

Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP). DSP is a platform that helps advertisers manage all automatic media buying processes, including placing ads, bidding, moderation, and all other related activities. What is omnichannel marketing?

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Smart-Hub

FEBRUARY 16, 2024

Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices. DSP A DSP, a demand-side platform, is a solution for advertisers. For publishers, this means an increase in revenue.

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