Apple is building a demand-side platform
Digiday
AUGUST 2, 2022
For some time now, Apple has given the impression that it doesn’t like online advertising. The post Apple is building a demand-side platform appeared first on Digiday.
Demand Side Platform (DSP): What Is It and How Does It Work?
MNTN
MARCH 12, 2024
Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. But, what is a demand side platform and how does it work? What Is a Demand Side Platform?
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What is a Demand Side Platform (DSP)?
AdvertiseMint
OCTOBER 24, 2023
What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. DSPs go beyond just purchasing ad impressions.
FreeWheel and Comscore Launch Advanced Connected TV Contextual Targeting Capabilities on FreeWheel’s Demand-Side Platform Beeswax
Martech Series
SEPTEMBER 30, 2022
FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering.
5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer
Ad Monsters
FEBRUARY 25, 2023
This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Are demand-side platforms to blame for underperforming traffic? Supply-side platforms, like those that sell native traffic, might also take payments per click.
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Media Briefing: Some agency execs are mystified by heightened invalid traffic counts from Google compared to DSP reports
Digiday
DECEMBER 13, 2023
This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.
Loop Media Partners With Hivestack
Martech Series
AUGUST 31, 2022
Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).
DeepIntent Outcomes Hits 65% of Campaign Impressions, Meeting Healthcare Advertisers’ Demand for Improved Measurement and Optimization
Martech Series
JUNE 15, 2022
Since its launch in April 2021, DeepIntent Outcomes has been used to automatically optimize media based on real-world clinical data for 85 leading pharmaceutical brands, with over 50 brands benefiting from DeepIntent Outcomes year to date. ” Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.
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Lowe’s and Yahoo team up for retail media partnership
Martech
OCTOBER 13, 2022
Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. Dig Deeper: Why we care about retail media networks. Off-site media. Brand engagement.
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Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas
Martech Series
OCTOBER 25, 2022
With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. Latin America, and Canada.
What is Programmatic Media Buying?
AdvertiseMint
OCTOBER 24, 2023
Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This innovative approach to media buying goes beyond the constraints of traditional advertising and taps into the power of data, analytics, and automation.
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ANA study finds 25% of programmatic ad dollars are wasted
Martech
DECEMBER 5, 2023
The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. billion impressions between September 2022 and January 2023. of every dollar that enters a demand-side platform (DSP) reaches a consumer. Where does it go?
DSP, SSP, and Ad Exchange: What’s the Difference?
MNTN
MARCH 19, 2024
DSP stands for a demand-side platform. Where a supply-side platform is a tool for publishers, a DSP is a piece of software that allows advertisers to access available advertising inventory. The DSP will work to find available impressions that fit within all of these criteria. What is a DSP?
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‘Masters of our domain’: Vox Media launches its own SSP
Digiday
JUNE 6, 2022
If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. Lucrative as this can be, it can also have an adverse effect.
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How To Build a Demand-Side Platform (DSP)
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?
Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers
Martech Series
JANUARY 5, 2023
Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP. Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP. It is important that the industry moves and considers sustainability in buying decisions.
Programmatic’s ad targeting and optimization comes to digital out-of-home
Martech
JUNE 15, 2023
Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. With better segmentation comes fewer wasted impressions and ad dollars. View of Las Vegas through Beeyond Media’s map view. Image: Beeyond Media.
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What Is a Demand Side Platform (DSP)?
SODP
JUNE 27, 2023
While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? How Does a DSP Work?
True to form, sports publisher Minute Media has built its own SSP
Digiday
SEPTEMBER 16, 2022
After hearing more about the plan, it’s safe to say Minute Media drinks from that same well. Let’s start with the basics: Minute Media’s SSP is a programmatic marketplace for its own impressions (i.e. On that latter point, Minute Media really wants those publishers to see it as an upmarket version of a typical SSP.
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What’s the Difference Between SPO and DPO?
Clearcode
APRIL 26, 2023
Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory. Ad revenue.
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European Video Awards 2023: The Winners
VideoWeek
SEPTEMBER 29, 2023
The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability. Judges were hugely impressed by the calibre of this year’s entries and many went right to the wire.
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Hawk’s new Carboncut Programme Includes Reducing Environmental Impact of Ads
Martech Series
MARCH 1, 2023
Carbon reduction initiative takes unique approach with pre-campaign starting point and optimised campaign delivery European omnichannel advertising platform, Hawk , has launched Carboncut to help media agencies and advertisers reduce their carbon emissions.
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
RevX
APRIL 5, 2022
Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. As you seek out the best DSP for your business, consider the needs of your app first.
5 Tips for Building an Effective Media Buying Strategy
Digital Remedy
MARCH 31, 2023
Behind every paid digital ad is what seasoned marketers know as a media buy. Digital ad buying, also known as media buying, is a process that requires strategy, thought, and creativity — making it much more than just putting a flashy message in front of audiences at scale. The takeaway?
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Apple is quietly pushing a TV ad product with media agencies
Digiday
OCTOBER 11, 2022
Apple’s growing designs on the ad industry are already well-documented with the iPhone maker’s media unit already generating $4 billion per year on search. At that time, they were very anti ever working with a [demand side platform]. The question is, when will it start?
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Supply Side Platform (SSP): What Is It and How Does It Work?
MNTN
MARCH 14, 2024
A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments.
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Media Buying Briefing: How will independent agencies fare this year?
Digiday
FEBRUARY 5, 2023
I’m very bullish on independent media agencies, because of their capacity to combine elements of the marketing mix that were pulled apart for financial reasons in the 80s,” said Pattisall. It’s a] collision of precision and persuasion in a very chaotic and non-linear marketing funnel that demands an integrated approach.”
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B2B Programmatic Advertising: Complete Guide for Marketers
MNTN
FEBRUARY 14, 2024
Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.
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Why Sell-Side Targeting Matters Now More Than Ever
PubMatic
FEBRUARY 1, 2023
There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer. Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads.
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Unlock Your Campaign’s Potential: 5 Benefits of Working With a Media Planning Strategist
Digital Remedy
MARCH 7, 2023
Maximizing your digital advertising success isn’t a guessing game—it’s a calculated strategy that starts with leveraging the power of a detailed media plan. When you work with a media planning & buying strategist for your campaign, you can stay ahead of the curve with impactful benefits that transform results in significant ways.
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Understanding the Basics of Bid Shading
Basis
AUGUST 23, 2023
One of the manifestations of this evolution was bid shading —an AI-powered optimization tactic designed to help media buyers reduce wasted ad spend in the new auction dynamic. more than the second-highest bid on an impression (think the eBay model). Do media buyers need to buffer ad serving fees? Enter bid shading.
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Bloomberg Media exerts more control over its programmatic advertising as part of ‘a philosophical shift’
Digiday
OCTOBER 31, 2022
Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. For the first time in a while, premium publishers like Bloomberg Media are operating from a position of strength. In fact, the opportunity is so big that Bloomberg Media went and built a data platform called “Audience Accelerator.”
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Introduction to Programmatic Advertising | What is Programmatic Advertising?
Ad Ops Hero
MARCH 25, 2023
Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. Programmatic advertising differs from more traditional media buying methods in its use of automation. Programmatic advertising, on the other hand, takes display media to the next level.
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Ad Exchange: What Is It and How Does It Work?
MNTN
MARCH 14, 2024
The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces. Access by DSPs : Advertisers access the ad inventory available on the ad exchange through demand-side platforms (DSPs). All impressions are also non-skippable.
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How to Build a Self-Serve Advertising Platform
Clearcode
AUGUST 4, 2022
In this post, we explain what a self-serve ad platform is, how it differs from managed ad campaigns, how it works, what the key features are, and how to build one. Most demand-side platform (DSP) vendors will offer two main ways to run campaigns — self-serve or managed services. Publishers and Media Companies.
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What Is a Supply Side Platform (SSP)? A Guide for Publishers
SODP
JULY 25, 2023
Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.
What is Real-Time Bidding (RTB) and how does it work?
Lemonads
SEPTEMBER 13, 2020
Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis.
Understanding the Basics of Bid Shading
Basis
JULY 1, 2022
One of the manifestations of this evolution was bid shading —an AI-powered optimization tactic designed to help media buyers reduce wasted ad spend in the new auction dynamic. more than the second-highest bid on an impression (think the eBay model). Do media buyers need to buffer ad serving fees? Enter bid shading.
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Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem
Martech Series
NOVEMBER 20, 2022
The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. SSP belongs to and is operated by an SSP service provider.
Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%
Adtelligent
JUNE 9, 2021
IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. Advertisers buy impressions via ad platforms , and publishers sell ad inventory.
AdTech Ecosystem: Everything You Need to Know
Automatad Inc.
NOVEMBER 23, 2023
The key players on the source and demand side are publishers, advertisers, users, and adtech providers. Publishers: The ones who post content online on websites, magazines, news media, and social networks. They are on the source or supply side, meaning they have the space to show ads. It is not highly targeted.
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Why we care about adtech: The complete guide
Martech
MARCH 15, 2022
Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. Demand-side platforms.
Everything You Need to Know About Programmatic Guaranteed
Basis
SEPTEMBER 26, 2023
Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. PMPs are great for securing prime inventory at pre-negotiated rates, but they don’t ensure a certain number of impressions.
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What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. What is a retail media network? Was it the creative? Where it ran? Where it ran?
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