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Key Features of an SSP

Clearcode

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

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The Best Mobile Ad Networks For 2023

Monetize More

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. Offers access to ad agencies, demand-side platforms, and premium ad networks.

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What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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A Peak Into The Future: 2022 Retail Media Predictions

InMobi

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

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What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

You will have more control over the inventory, perform direct relationships with premium advertisers, and get high CPMs for impressions. A private marketplace works only for premium publishers who have high followers and demand for ad inventory. It triggers the ad request of the impression and sends it to the ad exchanges through SSP.

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What is Real Time Bidding (RTB)? How Does RTB Work?

Ad Ops Hero

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. Real Time Bidding (RTB) is a part of programmatic media buying process.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google Ad Manager 360.