Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?

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InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is how print and broadcast ads have long been purchased. Note: Need some reminders to level set?

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Lemonads

OCTOBER 18, 2020

By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. However, with so many options on the market, choosing the right platform isn’t always easy. In-page push traffic ads emerged at the beginning of 2020.

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MNTN

MARCH 14, 2024

Ad Exchange vs. Ad Network An ad network aggregates ad inventory from multiple publishers and sells it to advertisers, often categorizing the inventory into specific segments based on content type, audience demographics, or other criteria. How Does an Ad Exchange Work?

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Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

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SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges.

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RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. What are you trying to accomplish? Do you want to reach a broad audience?

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Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments.

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InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

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MobileAds

JANUARY 25, 2021

Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. You will find that a third-party ad server can be to your great advantage.

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Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. What is a retail media network? Where it ran?

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Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

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Brid.tv

NOVEMBER 1, 2022

Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. Sell-Side vs. Buy-Side Programmatic Platforms.

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Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Data Management Platforms (DMP). Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. Media Agency : Novus, Kepler Group, Camelot. Creative Optimization.

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Monetize More

JANUARY 18, 2023

It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences. Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. That is how an SSP or Supply Side Platform was invented.

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Clearcode

AUGUST 4, 2022

In this post, we explain what a self-serve ad platform is, how it differs from managed ad campaigns, how it works, what the key features are, and how to build one. What’s the Difference Between Self-Serve and Managed Ad Campaigns? Publishers and Media Companies. Publishers and Media Companies. Key Points.

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Ad Ops Hero

JANUARY 25, 2021

The publisher was started looking for a technology platform that would effectively sell remnant inventory. That’s where the ad network came in to help the publishers. Ad network is a company that provides technology platform and serve as an intermediate between publishers and advertisers.

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SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? How Does an Ad Exchange Work?

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Martech

MARCH 15, 2022

Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. Demand-side platforms.

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Advendio

DECEMBER 7, 2022

The media industry is always in a state of flux, and this is especially true when it comes to technology and third-party connections. As a result, media companies are challenged to innovate their processes to stay relevant to new audiences and monetize impressions.

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RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. What is an Affiliate Network or a No-SDK Ad Network?

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Lemonads

SEPTEMBER 13, 2020

Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales!

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Automatad Inc.

NOVEMBER 8, 2023

You will have more control over the inventory, perform direct relationships with premium advertisers, and get high CPMs for impressions. A private marketplace works only for premium publishers who have high followers and demand for ad inventory. Ad Network Vs Ad Exchange: Which Is Better?

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Clearcode

SEPTEMBER 1, 2022

From ad fraud to a lack of transparency into the media-supply chain, both advertisers and publishers have been dealing with these challenges for many years. For advertisers, one way to gain more transparency into the media-supply chain is to conduct supply-path optimization (SPO). What Is Demand Path Optimization (DPO)?

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Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

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InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? This gives advertisers the ability to buy media across multiple ad exchanges. DSPs also often centralize ad bidding and reporting in one interface. That all depends.

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Digiday

FEBRUARY 15, 2023

Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads.

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InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. The choice of DSP is the single biggest factor in deciding what controls the media buyers have for running their campaigns.

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Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. In terms of how ads are shown, it’s done through an AdTech platform, such as a mobile ad network. billion in app stores.

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Lemonads

AUGUST 7, 2021

Even though this type of advertising was only used by large brands, the development of independent programmatic tools and third-party platforms have made this technology more accessible. Today, media buyers, advertisers, and other stakeholders can implement this type of advertising without putting a massive dent in their overall budgets.

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InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers.

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SODP

MAY 22, 2023

Many websites, including popular video monetization platforms such as YouTube, rely on ad revenue to sustain their operations while providing free content to their viewers. Social media influencers and bloggers can also earn ad revenue by partnering with brands to promote their products and services to their audience.

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Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The key platforms (i.e. The main media-buying processes. Next we’ll look at the key platforms, processes and players in the AdTech and programmatic advertising industry. Next up we’ll take a look at the media-buying process.

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Monetize More

NOVEMBER 22, 2022

short for Authorized Digital Sellers is a file that is referenced by programmatic buyers to know which inventory sources are legit ad inventory sellers. It is used by publishers to whitelist ad networks, DSPs, and other intermediaries involved in real-time bidding. Ad networks that sell as programmatic partners.

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