Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

Retail 63

Retail Media Cookies Ad Tech 63

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Emerging channels: retail media and CTV. Big Tech casts a long shadow.

Cookies 66

Cookies Ad Tech Conversion Retail 66

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

Ad Tech 68

Ad Tech Finance Ad Targeting Advertising 68

OpenX

JULY 21, 2023

At Cannes this year, OpenX took the stage with leading partners and clients to conduct three panels on some of the hottest topics in ad tech. Here are the highlights from our Supply-Side Targeting: Demand Addressability From Your Media panel. I don’t think anyone can solve it by themselves,” he added.

Media 52

Media Cookies CPM Conversion 52

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Digiday

JULY 28, 2022

Google has confirmed what many have speculated: it will further delay phasing out third-party cookies in its Chrome web browser until the second half of 2024. Paul Bannister, CSO, Cafe Media. In January 2020, when Google initially said it would phase out third-party cookies, it said it expected to make a move in 2022.

Cookies 52

Cookies Ad Tech Ad Targeting Media 52

Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. It’s a passion driven by a love of media and its role in our society. SS: How so? SS: Are publishers set up to manage revenue on a holistic basis?

Media 63

Media Ad Server Cookies ROI 63

VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. Now it says it expects to start ramping up cookie deprecation “starting early next year”.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Martech

JULY 25, 2022

And it’s not just marketing department jobs and media budgets that are at stake. The dawn of digital media promised a brighter future. Even measuring just digital media is complicated because data from many sources must be combined and normalized and normalized for an apples-to-apples comparison. Processing.Please wait.

Machine Learning 103

Machine Learning Marketing Cookies ROI 103

VideoWeek

JANUARY 26, 2024

The French firm aims to put AI at the “core” of its business, allowing all 100,000 staff to use “trillions of data points about content, media, and business performance” in order to optimise media planning and ad personalisation. Zee has said it plans to take legal action against the Japanese tech company.

Media 52

Media Agency Entertainment Cookies 52

Digiday

NOVEMBER 14, 2022

Investors and executives there hope Lumen’s wares will resonate with contemporary market demand given the impending decline of traditional ad targeting and measurement tools such as the third-party cookie. ” Lumen’s $3.5 million] if they wanted to.” ” . million] if they wanted to.”

Demand Side Platform 59

Demand Side Platform Cookies Conversion Ad Tech 59

VideoWeek

NOVEMBER 3, 2023

The media giant said in its Q3 financial results that it has continued adding subscribers to its global streaming services, reaching 63 million by the end of Q3 (up two million from the end of Q2). . The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. .

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Ad Monsters

APRIL 17, 2023

In digital media and advertising, there are many questions about how that law applies to the data often processed to select and deliver digital ads.” Many ID solutions have worked in desktop and mobile devices, even with third-party cookie deprecation, but that has not always translated to CTV platforms.

Cookies 89

Cookies Ad Tech Advertising Ad Targeting 89

Basis

MAY 20, 2022

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now it’s latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 67

Advertising Marketing Cookies Pop-Up 67

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Deep dives into the IDs.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Smart-Hub

APRIL 29, 2024

White-Label Solutions This phenomenon is not new on its own, but it has become one of the hottest programmatic media buying trends. There have been discussions for several years that Google would discontinue support for cookies. Meanwhile, SSPs are increasingly partnering with media agencies.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% Podcasts’ ad spending increases by 21% in the U.S. Privacy Updates.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

VideoWeek

JULY 29, 2022

Fifty-four percent of agencies say the industry is facing its worst ever talent crisis, while 48 percent of those surveyed overall (including agencies, advertisers, ad tech companies and media owners) share that sentiment. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

Ad Tech 52

Ad Tech Agency Media Cookies 52

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

VideoWeek

AUGUST 17, 2023

Anonymous media buyers cited in the report say these allegations are concerning. The report (which can be read in full here ) is based on publicly available tools and documentation, as well as data provided by media buyers. What does the report say?

Machine Learning 52

Machine Learning Cookies Advertising Ad Targeting 52

Adtelligent

MAY 26, 2021

The decision to drop third-party cookies altogether made by Google and Apple sent shockwaves through the advertising industry. According to the recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Smart-Hub

DECEMBER 8, 2023

Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. Filtering support during targeting.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

VideoWeek

SEPTEMBER 29, 2023

Mediapro, a Chinese/Spanish sports media startup, had previously bought the majority of major French football rights for a hefty sum, but subsequently missed payments, and agreed a deal with France’s football governing body to terminate the contract. The format is due to launch in beta in early 2024.

Media 52

Media Non-Profit Advertising Ad Tech 52

InMobi

OCTOBER 29, 2021

Consumer Sentiment About Personal Data, Ad Targeting And Personalizing Advertising Just because Americans are comfortable with ads doesn’t mean they want to share their data with advertisers. 42% said they don’t want ads to be personalized to them at all. Let us know on social media!

Advertising 52

Advertising Pop-Up Communications Ad Space 52

Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention. ” Gresham said.

Impressions 58

Impressions Ad Targeting Audience Agency 58

Digiday

APRIL 24, 2023

Peacock is also planning to launch In-Scene Ads in a partnership with ad tech company TripleLift later this year. The ads will use artificial intelligence in post-production to virtually place products within existing programming, according to Jenny Burke, evp of advertising strategy at NBCUniversal.

Audience 60

Audience Agency Advertising Ad Exchange 60

Clearcode

MAY 10, 2023

In this video, Michael Sweeney , Head of Marketing at Clearcode , spoke to Juan Baron , Director Business Development & Strategy (media & adv) at Decentriq about the various use cases of a data clean room and how data scientists use Decentriq to analyze data in a highly secure and privacy-compliant way.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52