Digiday

MARCH 6, 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

Ad Tech 80

Ad Tech Cookies Media Marketing 80

Ad Monsters

APRIL 8, 2024

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. The IAB Tech Lab found few use cases viable in the Sandbox. The real thing.

Cookies 115

Cookies Ad Tech Advertising Media 115

AdExchanger

NOVEMBER 20, 2023

Trial And Error Here’s a mouthful: The Google Chrome team has announced a “deprecation trial” so some third-party vendors can retain legacy services that depend on third-party cookies when cookie deprecation happens next year. What does that mean in layman’s terms?

Ad Tech 113

Ad Tech Cookies Media 113

AdExchanger

MARCH 3, 2024

The retail media ad tech startup Topsort announced a $20 million Series A investment round on Monday. The three-year-old company began looking for a potential investor and a new investment round in the back half of 2023. “It

Cookies 114

Cookies Marketing Retail Ad Tech 114

Exchange Wire

APRIL 26, 2024

This week on The Stack: Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World It has been a big week of news in the world of ad tech. The post Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World appeared first on ExchangeWire.com.

Cookies 52

Cookies Media Ad Tech Advertising 52

Ad Monsters

JULY 28, 2022

Just when Google shifted gears from positioning FLoC as a replacement for third-party tracking cookies to Topics API , things started smelling a little fishy. Google was going to delay plans to eliminate third-party tracking cookies in Chrome. The indelible writing was on the wall. But it was evident wasn’t it?

Cookies 98

Cookies Ad Tech Communications Marketing 98

Digiday

FEBRUARY 29, 2024

Two months into Google’s grand cookie cleanse in Chrome, ad tech vendors are dishing out their hot takes. For something that was meant to be an apocalyptic event for ad tech, the end of third-party cookies is apparently a win for a lot of vendors — at least according to their recent earnings updates.

Cookies 81

Cookies Ad Tech Media Marketing 81

VideoWeek

JANUARY 4, 2024

Google has begun blocking third-party cookies for one percent of traffic on its Google Chrome web browser, as it kicks off the long awaited (and delayed) process of sunsetting the tracking tool. For those users, third-party cookies will now be blocked by default. ” That’s for those who actually engage with the rollout.

Cookies 98

Cookies Ad Tech Advertising Marketing 98

Ad Monsters

JANUARY 6, 2023

What if you had a crystal ball to look into the future of ad tech? Would you look into how the advertising ecosystem will function a couple of years after Chrome finally kicks third-party tracking cookies to the curb? Would you look over to the other side of economic uncertainty to see when ad spend picks up again?

Ad Tech 105

Ad Tech Ad Ops Cookies Conversion 105

Ad Monsters

JULY 22, 2022

In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. Now that third-party cookies are slowly fading away, it will be a challenge for the ad tech industry to analyze the actions of consumers after they interact with an ad. . Retail Media Networks.

Ad Tech 105

Ad Tech Retail Media Advertising 105

Adweek

AUGUST 25, 2022

Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. based boutique wine brand Gusbourne account last year, it knew it wanted to expand the client's media mix to new formats in order to.

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Cookies Agency Media Marketing 264

Digiday

DECEMBER 21, 2023

In the early days of ad tech, privacy wasn’t a top priority. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. The excitement from the white heat of technological advancement meant there was too much money to be made as the new millennium dawned.

Ad Tech 84

Ad Tech Cookies Marketing Media 84

Digiday

NOVEMBER 12, 2023

The cohort of public ad tech companies published their Q3 earnings during the last two weeks. Among investors’ concerns are: signal-loss (read, “ the death of the cookie “), disruption in the dynamics of the ad tech supply chain (i.e. Continue reading this article on digiday.com.

Ad Tech 83

Ad Tech Cookies Media Marketing 83

VideoWeek

APRIL 25, 2024

Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. Advertisers and publishers need confidence that they can continue to realise value from cookieless media solutions. It’s clear that ad tech is not yet ready for full cookie deprecation.

Cookies 52

Cookies Ad Tech Advertising Marketing 52

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” Is the industry truly braced for the post-Chrome cookie era? MediaMath Bankruptcy MediaMath’s bankruptcy reverberated across the ad tech industry.

Cookies 111

Cookies Media Ad Tech Impressions 111

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. To meet clients’ needs, marketers must achieve consistency with their core guiding principles and strategy, seeking customer consent for advertising across all touchpoints and media.

Cookies 59

Cookies Media Machine Learning GDPR 59

VideoWeek

APRIL 16, 2024

The deprecation of third-party cookies won’t have a direct impact on CTV, since CTV is a cookie-free environment. But as buyers test alternative identifiers, this could have implications for CTV measurement, says William Jones, Senior Director of Advanced TV and Omnichannel Activation at Adform.

Cookies 97

Cookies Ad Tech Media 97

AdExchanger

MARCH 12, 2024

The Sandbox Soapbox The Trade Desk and other ad tech companies (not to mention the IAB Tech Lab) have been antagonistic to the Chrome Privacy Sandbox.

Cookies 86

Cookies Ad Tech Retail Media 86

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. What is the future of digital advertising in 2023 and beyond?

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Ad Monsters

JUNE 23, 2022

Thanks to social media, we are all living vicariously through Twitter to see all that is going on, and boy is it is quite the fiasco depending on which world you delve into. There were many exciting and impactful discoveries if you’re in ad tech land like us. Netflix Chatted With Google About T heir Ad Business.

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105

Digiday

OCTOBER 17, 2023

Apple and Google are facing unrivaled scrutiny from regulators on either side of the Atlantic, and it is within this context that Movement for an Open Web has recommended measures to level the playing field in ad tech. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 75

Ad Tech Cookies Media Marketing 75

AdExchanger

AUGUST 18, 2022

Aaron McKeeCTO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. The ad tech industry has been discussing a cookieless future for the past few years. Today’s column is written by Aaron McKee, CTO at Blis.

Cookies 109

Cookies Audience Advertising Ad Tech 109

Digiday

MAY 1, 2024

Hosted on the IAB’s mainstage, day three of the organization’s annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Audience 72

Audience Media Cookies Ad Tech 72

Digiday

AUGUST 7, 2023

Google’s long, protracted journey toward advertising without third-party cookies just hit another twist. Ad tech vendors — the largest ones at least — still aren’t sold on the idea. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 65

Ad Tech Cookies Media Advertising 65

Digiday

FEBRUARY 11, 2024

Keeping up with all things cookie depreciation is like attempting to dance the Macarena on a tightrope strung between two hot air balloons. Consulting experts becomes as crucial as asking a toddler for fashion advice, because in this cookie conundrum, you’re one algorithm hiccup away from a digital face plant.

Cookies 85

Cookies Fashion Ad Tech Media 85

VideoWeek

APRIL 15, 2024

Google’s deprecation of third-party cookies is set for later this year, but is the industry fundamentally ready? Bill Swanson, SVP of EMEA at Connatix, says that while he’s seeing action on the sell-side, not much is changing yet on the buy-side.

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Cookies Ad Tech Media Agency 96

PubMatic

MAY 19, 2022

It’s a privilege to announce that two of my PubMatic marketing team colleagues – Susan Wu and Alena Morris — have been selected as honorees at this year’s Top Women in Media and Ad-Tech Awards. The post Two PubMatic Marketers Honored at Top Women in Media and Ad-Tech Awards appeared first on PubMatic.

Ad Tech 68

Ad Tech Media Marketing Cookies 68

Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024.

Cookies 105

Cookies Advertising Viewability Ad Tech 105

VideoWeek

OCTOBER 4, 2023

Despite (or perhaps because of) the multiple delays to Google’s timeline for completely removing third-party cookies from Chrome, many businesses still don’t have their post-cookie strategies in place. The first is simply browsing data collected via the group’s digital media properties.

Cookies 98

Cookies Click Through Rate Audience Ad Tech 98

Digiday

AUGUST 16, 2023

Until Facebook’s Cambridge Analytica crisis sent shockwaves through the worlds of social media and politics, data privacy wasn’t necessarily on everyone’s radar as a priority. As the generative AI race gains momentum , it’s worth asking how lessons from ad tech could also apply to the new era of innovation.

Ad Tech 62

Ad Tech Cookies Media Marketing 62

AdExchanger

DECEMBER 1, 2022

Thanks to signal loss, recession fears and the “ad tech tax,” publishers of all sizes are seeing their ad revenue suffer. Continue reading » The post The LMC Wants To Ensure Local News Publishers Actually Have A Post-Cookie Future appeared first on AdExchanger. But the problem is more pronounced among local news.

Cookies 118

Cookies Ad Tech Audience Media 118

Ad Monsters

JANUARY 4, 2023

Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. . In fact, Google and Meta (the duopoly) captured 85% of ad spend. .

Ad Tech 59

Ad Tech Media Cookies Machine Learning 59

Digiday

FEBRUARY 27, 2024

Media buyers and publishers yesterday packed the halls of New York’s The Times Center, where The Trade Desk laid out its vision for alternatives to third-party cookies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Demand Side Platform 72

Demand Side Platform Ad Tech Cookies Ad Targeting 72

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Ad Monsters

JANUARY 5, 2024

TripleLift (an SSP), RESET Digital (a DSP), and TripleLift’s UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV. And then some diverse-owned media publishers aren’t seeing those ad spend commitments due to being labeled MFA sites.

Media 105

Media Native Advertising Cookies Ad Tech 105

Ad Monsters

NOVEMBER 16, 2022

It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . He came to Publisher Forum Nashville to share what he’s learned with other publishers and how he’s used that knowledge to prepare his media brands for the cookieless future. . How Cookies Stole Ad Tech.

Cookies 97

Cookies Viewability Click Through Rate Food 97

Digiday

NOVEMBER 22, 2022

With the full deprecation of third-party cookies on the horizon, advertisers and publishers are navigating a challenging and quickly evolving landscape. The sunset of the third-party cookie continues as usage and lifetimes fall. Custom (Digiday): How would you frame the state of third-party cookies for advertisers right now?

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Cookies Advertising Ad Tech Education 63