Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. This will help to retain consumer trust and ensure ad spending flows toward privacy-enforced segments of the media supply chain. The ‘U.S. and the E.U.

Viewability 84

Viewability GDPR Cookies Ad Tech 84

PubMatic

MAY 24, 2022

Today, PubMatic is launching Connect, a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. The post Introducing ‘Connect’: Bringing Media Buyers Closer to Their Target Audiences appeared first on PubMatic. Learn more about Connect here.

Audience 62

Audience Media Viewability Cookies 62

Martech Series

NOVEMBER 16, 2022

The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and panel capability of realising omni-channel measurement in a post-cookie/ID landscape. Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

Digiday

SEPTEMBER 22, 2022

In this week’s Media Briefing, the Digiday media team recaps the top challenges and areas of innovation that publishing executives discussed during this week’s Digiday Publishing Summit. The Digiday Media Team. There’s this conflation between the affiliate business and direct business for media.”. “A This quarter sucks’.

Media 59

Media Cookies Conversion Rate Affiliates 59

Ad Monsters

JUNE 16, 2022

While I won’t outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. Retail Media Networks represent an oasis in a data desert, 3rd party cookies have been a mirage.” cbradenfoster @8451group #opsny.

Viewability 52

Viewability Cookies Retail eCommerce 52

VideoWeek

AUGUST 1, 2023

The acquisition, expected to close in Q3 2023, will bring Scibids’ real-time optimisation capabilities into DV’s tools for measuring ad viewability and invalid traffic. DV said the joint offering enables it to monitor the end-to-end media transaction, from activation to measurement. Scibids meanwhile has raised $7.2

Viewability 52

Viewability Ad Tech Cookies Impressions 52

Digiday

MAY 29, 2022

Given the ubiquity of data across the media and marketing landscape, it was only a matter of time before cannabis-related marketing, and the media that serve up cannabis content got their data house in order. It’s absolutely ready, and it’s reached critical mass,” said Eric Perko, CEO of Apollo Partners, an independent media agency.

Media 70

Media Pharmaceuticals Advertising Marketing 70

VideoWeek

FEBRUARY 9, 2024

Despite this, he said the company’s investments in growth areas like addressable targeting capabilities and retail media mean he’s hopeful for improved performance in 2024. IAB Tech Lab invited stakeholders to participate in a 45-day period for public comment on the analysis.

Cookies 98

Cookies Media Agency Audience 98

VideoWeek

MARCH 28, 2024

Top Stories Sony Launches FAST Channels Across Europe Sony Pictures Entertainment, Sony’s media and production arm, announced this week it is launching 54 free ad-supported streaming TV (FAST) channels across Europe, on FAST platforms including LG Channels, Samsung TV Plus, and TiVo+. S4 Capital Reports 4.5

Entertainment 52

Entertainment Media Ad Tech Agency 52

VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . Nicola Lewis, CEO, Finecast. Jenn Chen, President and CRO, Connatix. And OpenRTB 2.6

Cookies 126

Cookies Audience Media Ad Tech 126

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Media Agency : Novus, Kepler Group, Camelot.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. MRC accreditation represents the pinnacle of quality and transparency in digital media measurement,” said Kevin Alvero, Chief Compliance Officer at IAS. “MRC Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Built on Snowflake’s Media Data Cloud, the clean room will provide cross-platform data in privacy-compliant environments in order to enhance targeting and measurement. TPA Digital Launches Ad Tech Accelerator.

Ad Tech 98

Ad Tech Agency Media Audience 98

InMobi

JANUARY 23, 2022

By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. In addition, Google announced that it would officially phase out support for third-party cookies in Chrome by 2023. In the U.S.,

Banner 52

Banner Viewability Cookies Click Through Rate 52

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

Retail 97

Retail Media Agency Ad Tech 97

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Her large social following benefited from never having to leave their chosen social media app to make a purchase.

Viewability 67

Viewability Healthcare A/B Testing Food 67

Media Math

MAY 23, 2022

Last month, we participated in ad:tech New Delhi , India’s #1 marketing and media technology event. This type of ecosystem shows marketers where their ads are running, helps them understand their audiences in more detail by layering in additional insights and offers single-view reporting. In other words, garbage in, garbage out.

Marketing 52

Marketing Viewability Impressions Direct Data 52

VideoWeek

AUGUST 23, 2022

What’s the role of the OVP in a post-cookie world? When you’re starting from scratch in the post-cookie world, it takes a lot of time to compile enough data for it to be statistically significant as a contextual signal. That means we can prove, and improve, our methods so that they’re comfortably able to replace the cookie one day.

A/B Testing 98

A/B Testing Cookies Viewability GDPR 98

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Privacy mechanisms employed for ID creation.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

VideoWeek

OCTOBER 20, 2023

He added that the digital business should offset the TV decline “in two to three years time”. In the meantime the German media company will reduce staff and sell off its commerce and venture division, alongside its online dating business. Digital revenues are growing at double digit growth despite the decline in the TV market.”

Ad Tech 52

Ad Tech Media Agency Retail 52

VideoWeek

OCTOBER 14, 2022

Ads will average 4 to 5 minutes per hour, either 15 or 30 seconds in length, and will play before and during shows and films. Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. ” Google Could Face €1 Billion EU Ad Tech Antitrust Fine Next Year.

Ad Tech 52

Ad Tech Agency Fashion Media 52

Smart-Hub

APRIL 29, 2024

White-Label Solutions This phenomenon is not new on its own, but it has become one of the hottest programmatic media buying trends. There have been discussions for several years that Google would discontinue support for cookies. Meanwhile, SSPs are increasingly partnering with media agencies.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

FEBRUARY 17, 2023

Kids content and animated series are more likely to join WBTV, offering families free streaming alternatives while boosting ad revenues. Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. Read more on VideoWeek.

Viewability 52

Viewability Audience Media Ad Tech 52

InMobi

NOVEMBER 23, 2021

Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. Also, advertisers running top-of-the-funnel campaigns leveraged private marketplace deals (PMPs) to optimize towards upper funnel KPIs like reach, views, video completion rates (VCR) and viewability.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Video ads are a form of digital advertising that use video content to promote or advertise a product, service, or brand. Partner with a video player if you are trying to serve in-stream video ads.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Monetize More

APRIL 13, 2023

A publisher would implement header bidding via ad tech partners or using their in-house development team to create a custom solution for them. Transparency : Media buyers can check out the publisher’s impressions & others stats directly from the source before programmatic ad buying. What are header bidding wrappers?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Adtelligent

OCTOBER 6, 2021

To improve scalability and gain access to more audiences, publishers need to alternate and optimize their media buying. DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Worse cookie matching. Social Ads. Programmatic deals for publishers.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

JUNE 26, 2023

With state-of-the-art programmatic video advertising technology and a variety of video ad formats (both desktop and mobile, instream, outstream , in-app video, etc.), Publishers at Aniview can monetize with the most popular video ad formats, including instream, outstream, in-app, and in-banner video ads through the platform’s ad marketplace.

Ad network 40

Ad network Video Ads Header Bidding CPM 40