VideoWeek

OCTOBER 18, 2023

This approach led to several negative outcomes, such as oversaturation of ads on web pages and in apps, as well as intrusive formats, as publishers rushed to satisfy buyers’ viewability demands. In the race to secure more impressions, the digital advertising industry has pumped an enormous amount of carbon into the Earth’s atmosphere.

Viewability 122

Viewability Advertising Impressions Media 122

Exchange Wire

JUNE 30, 2022

Total Media Solutions, the publisher-first advertising technology company, has announced its partnership with ad tech company, Content Ignite, bringing highly viewable, new contextual ad formats to its publisher clients. .

Media 52

Media Viewability Ad Tech Advertising 52

Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. This will help to retain consumer trust and ensure ad spending flows toward privacy-enforced segments of the media supply chain. The ‘U.S. and the E.U.

Viewability 105

Viewability GDPR Cookies Ad Tech 105

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Another $0.35

Demand Side Platform 93

Demand Side Platform Viewability Impressions Ad Tech 93

VideoWeek

JUNE 28, 2023

“This misalignment may have cost media buyers up to billions of digital ad dollars,” said Adalytics. “This may have artificially inflated TrueView skippable in-stream ad video completion rates, possibly resulting in higher costs for Google’s advertisers,” said the report.

Video Ads 122

Video Ads Viewability Ad Tech Advertising 122

VideoWeek

JUNE 30, 2022

A common refrain from any media buyer when they’re introduced to a shiny new ad format is “great, but is it measurable?” But for many, big budgets won’t be released until a new media channel or format has reliable and trustworthy tools for measurement.

Viewability 59

Viewability Advertising Ad Tech Impressions 59

Digiday

JULY 17, 2022

By all accounts, the programmatic form of buying media has benefited from recessions in the past — the 2008 recession pretty much jumpstarted the industry, and the 2020 COVID-induced recession led to another surge in programmatic buying. What this means for programmatic is that clients will ask far more questions about the media supply chain.

Media 67

Media Ad Tech Agency Viewability 67

AdPushup

MAY 29, 2022

This fact inevitably boosts ad growth. Mobile media time spent is higher at 51% compared to [.]. That means that almost 78% of all users daily appear online either via mobile web or in-app. 29% Of people’s daily screen time is spent looking at smartphones.

Mobile Ads 52

Mobile Ads Viewability Media Ad Ops 52

Exchange Wire

OCTOBER 24, 2023

Brian Murphy, revenue & strategy leader in ad tech & sustainability at Duration Media, discusses the overlap of digital advertising, sustainability, and attention metrics. Murphy delves into the industry's proactive approach to emissions reduction, the significance of verifiable emissions data [.]

Ad Tech 98

Ad Tech Advertising Media Viewability 98

Digiday

JULY 27, 2023

As of July 27, DoubleVerify will support in-game advertising and offer its suite of measurement tools internationally to marketers to gauge the performance of their in-game ads. The move represents the ad tech industry’s latest bid to increase marketers’ trust and confidence in this emerging channel.

Viewability 57

Viewability Ad Tech Advertising Marketing 57

Digiday

JULY 23, 2023

In the ongoing quest to take more control of the available ad inventory in the programmatic market, SSP proprietors, like GroupM, have been cracking down on which domains they’re willing to sell. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Viewability 63

Viewability Ad Inventory Ad Tech Media 63

Digiday

JUNE 2, 2022

As another holding company steps up its embrace of attention metrics as a valuable tool for media planning, media mix modeling in particular, it turns out there may be a halo effect on figuring out how to reduce emissions as well. Those metrics make you buy lots of little tiny little crappy ads.

Media 52

Media Viewability Impressions Ad Tech 52

VideoWeek

APRIL 20, 2023

“It will also funnel more spend towards high quality journalism and help to reset the dynamics of online advertising to favour responsible and trusted media.” Life cycle The report also breaks down the different parts of an ad journey by share of emissions: ad selection (60.7 percent), media distribution (10.1

Click Through Rate 105

Click Through Rate Viewability Ad Tech Impressions 105

AdExchanger

JUNE 7, 2022

On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of the.

Viewability 112

Viewability Media Advertising Ad Tech 112

Digiday

MAY 29, 2022

Given the ubiquity of data across the media and marketing landscape, it was only a matter of time before cannabis-related marketing, and the media that serve up cannabis content got their data house in order. It’s absolutely ready, and it’s reached critical mass,” said Eric Perko, CEO of Apollo Partners, an independent media agency.

Media 71

Media Pharmaceuticals Advertising Marketing 71

Digiday

JANUARY 22, 2023

Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you. Some agencies and digital studios are creating virtual influencers for social media and brands, claiming younger audiences share a strong connection to these fictitious characters.

Media 61

Media Agency Pop-Up Machine Learning 61

PubMatic

MAY 24, 2022

Today, PubMatic is launching Connect, a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. The post Introducing ‘Connect’: Bringing Media Buyers Closer to Their Target Audiences appeared first on PubMatic. Learn more about Connect here.

Audience 62

Audience Media Viewability Cookies 62

Martech Series

NOVEMBER 16, 2022

Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention. Rich Ashton, managing partner at FirstPartyCapital, adds: “This is one of the most exciting categories within ad tech right now, and Lumen is at the very forefront of the innovation curve.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Digiday

SEPTEMBER 22, 2022

In this week’s Media Briefing, the Digiday media team recaps the top challenges and areas of innovation that publishing executives discussed during this week’s Digiday Publishing Summit. The Digiday Media Team. There’s this conflation between the affiliate business and direct business for media.”. “A This quarter sucks’.

Media 59

Media Cookies Conversion Rate Affiliates 59

Ad Monsters

MARCH 3, 2023

But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. And for the most part, it has proven true.

Viewability 64

Viewability CPM Audience Ad Tech 64

VideoWeek

AUGUST 1, 2023

The acquisition, expected to close in Q3 2023, will bring Scibids’ real-time optimisation capabilities into DV’s tools for measuring ad viewability and invalid traffic. DV said the joint offering enables it to monitor the end-to-end media transaction, from activation to measurement.

Viewability 52

Viewability Ad Tech Cookies Impressions 52

More About Advertising

APRIL 10, 2017

Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent.

Viewability 40

Viewability Advertising Ad Tech Finance 40

MNTN

MARCH 24, 2023

Ad-supported streaming has opened up a plethora of opportunities for brands of all shapes and sizes. Family-Friendly Programming Presents an Opportunity for Advertisers Family-friendly media might not immediately jump out as a desirable space for many advertisers—kids don’t exactly have a ton of purchasing power.

Viewability 98

Viewability Ad Targeting Ad Tech Advertising 98

AdExchanger

FEBRUARY 13, 2024

After being demonized in the ANA’s transparency report last summer – which found that 15% of global ad spend goes to made-for-advertising (MFA) sites, often unintentionally – agencies and ad tech vendors immediately started launching anti-MFA solutions.

Ad Tech 115

Ad Tech Audience Agency Advertising 115

Digiday

JUNE 14, 2022

The Interactive Advertising Bureau has released updated measurement guidelines for intrinsic in-game advertising — and in-game ad firms are rejoicing at the news. Although in-game ad tech has improved at a rapid pace in recent years, measurement practices in this channel haven’t been updated since the late aughts.

Viewability 68

Viewability Advertising Ad Tech ROI 68

Digital Remedy

FEBRUARY 16, 2022

To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat. Kevin Jones, VP of Media Buying. Partnership Expansion.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat. Kevin Jones, VP of Media Buying. Partnership Expansion.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

VideoWeek

DECEMBER 18, 2023

With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential. VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. Meanwhile TV as a media channel has historically been a big sales/profit driver for advertisers.

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A/B Testing Non-Profit Audience Ad Tech 122

Digiday

OCTOBER 25, 2022

When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference. And all of this is happening as U.S.

Ad Tech 70

Ad Tech Demand Side Platform Non-Profit Viewability 70

Ad Monsters

JUNE 16, 2022

While I won’t outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. Retail Media Networks represent an oasis in a data desert, 3rd party cookies have been a mirage.” Plus, they have the data to measure ad effectiveness.

Viewability 52

Viewability Cookies Retail eCommerce 52

More About Advertising

AUGUST 10, 2017

The vexed question of who, if anyone, sees online ads has maybe moved on a bit.

Viewability 40

Viewability Communications Agency Advertising 40

Digiday

DECEMBER 7, 2022

Ad tech insiders hoped an industry audit would finally help deliver the promised efficiencies of programmatic advertising, not just deliver liquidity for financiers, and make advertising more valuable for consumers. whether it’s a fraud-free, brand-safe, viewable impression. counterpart.

Advertising 61

Advertising Ad Tech Impressions Viewability 61

Digiday

JULY 24, 2022

And business is booming — at least it is if that study from media management firm Ebiquity, programmatic consultancy Jounce Media and brand suitability business DeepSee is to be believed. Now it’s 20%, per Jounce Media, which has been following the flow of media dollars to these sites since 2020.

Clickbait 60

Clickbait Advertising Ad Tech Demand Side Platform 60

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Built on Snowflake’s Media Data Cloud, the clean room will provide cross-platform data in privacy-compliant environments in order to enhance targeting and measurement. TPA Digital Launches Ad Tech Accelerator.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

SEPTEMBER 16, 2022

The Advertising Research Foundation, an influential ad research body founded by the ANA and 4As, has announced it is launching a study into the reliability and validity of attention measurement tools. Validity of attention measures (conventional or AI-based) for comparative evaluation of media as vehicles for ad placements.

Advertising 73

Advertising Machine Learning Viewability Media 73

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

Retail 97

Retail Media Agency Ad Tech 97

PubMatic

FEBRUARY 1, 2023

DSPs then automatically decide which media placements to buy for that advertiser. PubMatic, for example, worked with agency giant Dentsu on a CTV campaign that sought to reach consumers who wanted to buy a high-value tech product during the holiday shopping season.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86