Ad Tech CPM Media Viewability 
Ad Monsters
MARCH 3, 2023
But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. And for the most part, it has proven true.
Automatad Inc.
DECEMBER 1, 2023
Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. The ad spend on native video ads is increasing YOY in the U.S.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PubMatic
MARCH 20, 2023
While performance-driven ads can deliver clicks and installs, along with revenue for publishers, there is a huge opportunity for publishers to grow incremental revenue and retain spend via brand advertising. Brand advertisers’ goals are to show an ad for branding and awareness (on a CPM basis).
VideoWeek
MARCH 11, 2024
And the majority of major DSPs, SSPs, verification vendors and media agencies are still playing a role in MFA transactions. Then there’s a commercial incentive for ad tech vendors to assist delivering all the above, and if they won’t help, their competitors most certainly will. and/or Jounce Media to be MFA.
Monetize More
MAY 30, 2023
Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.
VideoWeek
JUNE 24, 2022
Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Built on Snowflake’s Media Data Cloud, the clean room will provide cross-platform data in privacy-compliant environments in order to enhance targeting and measurement. TPA Digital Launches Ad Tech Accelerator.
VideoWeek
MAY 26, 2023
This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. MRC accreditation represents the pinnacle of quality and transparency in digital media measurement,” said Kevin Alvero, Chief Compliance Officer at IAS. “MRC Read more on VideoWeek.
Expert insights. Personalized for you.
64 
Let's personalize your content