VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

JUNE 7, 2022

For the time being, it looks like Adelaide is positioning its AU as a complement to the CPM rather than a replacement. “The future of the attention economy will require a new generation of transparency to capture attention measurement,” says Marc Guldimann, CEO and co-founder of Adelaide.

CPM 65

CPM Viewability Impressions Media 65

Automatad Inc.

MAY 9, 2023

But from a publisher’s side, you only need to set up an ad server and pass the ad tags to the player. And when you deal with programmatic video ads, your ad tech partner will take care of most things. Video ads have tightly framed subjects and unique and interactive visual elements. Increase ad viewability.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

VideoWeek

JULY 28, 2023

Meanwhile Netflix is lowering its CPM from around $45-55 to $39-45, as the company looks to attract more advertisers. Reports suggest ad buyers consider the lower pricing more in line with other AVOD services. Close joins from ad tech firm Permutive, where he was Senior Director, Strategic Demand Partnerships.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

InMobi

AUGUST 7, 2019

And I kind of call this the Holy Trinity of ad ops. The Technical Side of Ad Tech So the technical side is obviously the code and what happens on the application itself. So we're talking about, in the world of ads, we're talking about our ad logic optimization. Are you dismissing ads correctly?

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. The additional information an advertiser gains using a verification service would include things like: The percent of ads displayed that were viewable to the end user. What specific websites/apps the ad ran on.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

MARCH 11, 2024

Then there’s a commercial incentive for ad tech vendors to assist delivering all the above, and if they won’t help, their competitors most certainly will. On the ad tech front, pretty much all SSPs and DSPs were seen transacting on these sites. ” contracts, KPIs. if MFA sites provide this, we are happy.

Ad Tech 52

Ad Tech Impressions Non-Profit CPM 52

Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media). Google ADX 2. Marketplace 3. PubMatic 4.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Brid.tv

JUNE 14, 2023

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Monetize More

APRIL 13, 2023

A publisher would implement header bidding via ad tech partners or using their in-house development team to create a custom solution for them. Currently, there are multiple header bidding wrappers available on the market with a mix of ad tech company developed and open source solutions. Bidding time optimization.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

JUNE 14, 2023

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). Advertisers register on the demand side DSP or ad exchange; after that, they can participate in automated media trading.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Adtelligent

OCTOBER 6, 2021

Open Auction or Real-time Bidding (RTB) is a way of media buying/selling ad impressions that can be bid in real-time. Through auctions, publishers offer their inventory in an ad exchange with a minimum price per thousand impressions (CPM), and advertisers place their bids; the highest bid wins. Video advertising.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. Deep dives into the IDs.

First-Party Cookies 66

First-Party Cookies Cookies Header Bidding Ad Tech 66

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” “We want to be able to put a measure on it that goes beyond a CPM.”

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Better user experience is the main priority!

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52