Ad Monsters

APRIL 19, 2024

At Sharethrough’s recent Green Media Summit, industry vet Brian O’Kelley shared the keys to fixing the ad tech ecosystem’s damage. There’s a major commonality between his heart and the ad tech ecosystem. Ad tech is the heart. They both have leaky pipes.

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Brid.tv

APRIL 3, 2023

Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the ad space.

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Header Bidding CPM Fill rate A/B Testing 82

VideoWeek

FEBRUARY 28, 2024

TvScientific is one of a number of ad tech companies working to provide performance oriented advertising tools on TV. Since then it’s been adding more performance tools to its own self-serve ad buying platform, including the ability for advertisers to buy on a cost-per-outcome basis (as opposed to a more standard CPM model).

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Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

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Ad Monsters

OCTOBER 20, 2022

And linear publishers have yet to worry about the massive ad spend cuts everyone else is experiencing. Cable/Broadcast Networks, Digital Audio, and Programmatic/Ad Tech will all see significant drops in revenue, with AVOD, streaming, and CTV predicted to experience the steepest revenue plunges of 10%-25% in 2023.

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Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . The CPM does not falter. Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. . No drastic change in purchasing.

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YieldBird

APRIL 12, 2023

In this article, we’ll explore the benefits of UPRs and their application within Google Ad Manager. Understanding Unified Pricing Rules in Google Ad Manager UPRs are a feature of GAM that empowers publishers to manage floor prices and target CPM across all programmatic demand in a centralized manner.

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PubMatic

APRIL 2, 2023

They need the ad tech ecosystem to evolve to put their needs where they always should have been—at the center of tech solutions. Consider: Open Market Media Buy In an open market programmatic buy, advertisers aim to reach their target audience for a set CPM.

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Ad Tech Retail CPM Audience 69

Ad Monsters

APRIL 15, 2024

If so, we can restore the publisher’s existing demand stack and re-run the ad auction in an ad-filtered environment,” explains Wittek. After analyzing each ad for compliance, Blockthrough creates a pool of bids, and the winning bid with the highest CPM is rendered on the publisher’s page.

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Non-Profit Ad Tech CPM Education 53

Paleo AdTech

APRIL 25, 2023

Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. AdECN, Commission Junction, The Trade Desk).

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Paleo AdTech

DECEMBER 10, 2023

Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. “This is funny,” Tom admits, “but I had no idea what CPM stood for. ” Then came a hard pivot into ad tech and a slide away from supply-chain.

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Digiday

MAY 4, 2023

CPM to 2.5% CPM, but a 2.5% of spend fee is too bitter a pill to swallow with sources estimating costs could increase 4-to-5%, ergo the consensus among sell-side ad tech was that the cost would now have to be shared. The cost is moving from $0.01 SSPs were prepared to ‘eat’ the $0.01

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Media CPM Ad Tech Advertising 45

VideoWeek

FEBRUARY 21, 2024

Advertisers have shown in digital that they’re prepared to pay a higher CPM or eCPM for inventory that comes with first-party data. If a publisher can surface contextual insights, that publisher can charge a higher price for the slots within their ad break. We reference that as intelligent ad pod construction.

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Ad Server CPM Audience Advertising 135

Digiday

MARCH 12, 2023

Although, after a tricky start on Madison Avenue, it appears as if Netflix is now considering alternative options on how to run its operations with potential outcomes including the streaming giant in-housing its ad tech.

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Paleo AdTech

DECEMBER 10, 2023

Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. AdECN, Commission Junction, The Trade Desk).

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CPC CPM Ad network CPA 52

Brid.tv

MARCH 28, 2023

Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

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AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

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Paleo AdTech

NOVEMBER 3, 2022

Tactics such as the “Tonnage Buy” and the “Media Blitz” reveal the company’s unpretentious tone and tilt toward usability, giving buyers an option to set a high CPM and get a virtual “ton” of impressions. None of these companies is in ad tech.

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Paleo AdTech

DECEMBER 10, 2023

Tactics such as the “Tonnage Buy” and the “Media Blitz” reveal the company’s unpretentious tone and tilt toward usability, giving buyers an option to set a high CPM and get a virtual “ton” of impressions. None of these companies is in ad tech.

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Ad network A/B Testing Ad Server CPM 52

PubMatic

OCTOBER 5, 2023

Deck your halls with PMPs – We do the heavy lifting so you can focus on other areas of your business.

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CPM Cookies Ad Inventory Video Ads 101

Monetize More

DECEMBER 26, 2022

Second , refreshing ads must adhere to guidelines and standards that are in conformance with Google Ads Policies – violating them will ultimately mean deletion of the ads. Third , while the publisher has the potential to increase his revenue, the CPM will fall off with refreshing.

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Digiday

MARCH 5, 2023

It was during the first week of January when a senior exec from The Trade Desk asked publishers and ad tech vendors in a private WhatsApp group to abide by Chatham House Rules — nothing attributed by name, title or company. Unsurprisingly, the ad tech vendor has a different take on those meetings.

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Monetize More

MAY 12, 2022

This tool was created by the Prebid.org Tools Product Management Committee, a group of cross-functional publishers and ad tech partners committed to actively solving issues for Prebid members. Identify all of the available ad units as well as the banner sizes and the bidders participating in Prebid. Bid CPM override.

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Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. In 2004, Brian joined the RM team as an engineer.

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Ad Ops Hero

MARCH 25, 2023

Sell-Side Platforms A comprehensive list of SSPs for publishers includes: Google Ad Manager. Yahoo Ad Tech. Yahoo Ad Tech. Programmatic ads are typically bought on a cost-per-thousand-impressions (CPM) basis. CPMs typically range anywhere between $0.50-$2.00. Amazon Publisher Services.

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Paleo AdTech

APRIL 4, 2023

Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. “This is funny,” Tom admits, “but I had no idea what CPM stood for. ” Then came a hard pivot into ad tech and a slide away from supply-chain.

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Ad Tech CPM Data Management Platform Banner 40

Automatad Inc.

DECEMBER 1, 2023

Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand.

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illumin

DECEMBER 8, 2023

With managed service, markers will have what is called an Insertion Order or Media Plan; this plan sets out a fixed CPM, a fixed number of impressions, and a fixed Total Spend so that their service provider can best meet their needs. It is also sometimes called Direct or Direct IO. Follow @illuminHQ

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VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

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Ad Monsters

MARCH 3, 2023

But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. And for the most part, it has proven true.

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Adtelligent

JULY 1, 2020

The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes. The legal environment, related to users’ consent and tracking, browser gatekeeping, and ad blocking are three key areas that have become the triggers for eliminating third-party cookies.

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Digiday

SEPTEMBER 7, 2022

Netflix’s summer wasn’t all bad news, though there was a period when it was unclear what news would come of its ad-supported plans. Early on, reports came out about the streamer assessing potential ad sales and ad tech partners, including Google and NBCUniversal, before Netflix announced in mid-July a dark-horse pick in Microsoft.

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PubMatic

MARCH 20, 2023

Brand advertisers’ goals are to show an ad for branding and awareness (on a CPM basis). This often encourages users to click on an ad, and either prompt them to a download or redirect the user to a landing page. installs and clicks—so, ultimately, brand buyers aren’t able to win bids effectively.

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CPC CPM Viewability Advertising 65

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

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Monetize More

FEBRUARY 8, 2023

After a condition is met, which can be time-on-page, an action performed by the visitor, or any other event, the current ad is refreshed and replaced with another different ad. You should only refresh the ad units the user is currently viewing. Another thing to consider if you use refresh is the drop in your overall CPM rates.

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Digiday

JULY 27, 2022

According to Operative’s STAQ Benchmarking Data, the first week of June 2022 had an average CPM of $1.58, nearly $0.20 lower than the average CPM the same week in 2021. By the first week of July, however, average CPMs fell to $1.41, the second lowest CPM of the year after the week of January 2, 2022.

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Smart-Hub

NOVEMBER 6, 2023

leverages machines and algorithms for the automated sale of ads What is difference? Programmatic Solution For Your Business Needs Thanks to a white-label technology, SmartHub offers a rapid entry point into the ad tech arena as a pioneering White-Label Ad Exchange Solution. Looking For Detailed Case Studies?

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