Monetize More

DECEMBER 26, 2022

What is Ad Refresh? If you are a publisher with an ad inventory, then you understand the basics. You are selling ad space to brands and tracking the clicks they receive so that you then receive payment. Third , while the publisher has the potential to increase his revenue, the CPM will fall off with refreshing.

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Paleo AdTech

APRIL 4, 2023

Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. “This is funny,” Tom admits, “but I had no idea what CPM stood for. ” Then came a hard pivot into ad tech and a slide away from supply-chain.

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Ad Ops Hero

MARCH 25, 2023

Sell-Side Platforms A comprehensive list of SSPs for publishers includes: Google Ad Manager. Yahoo Ad Tech. Yahoo Ad Tech. Programmatic ads are typically bought on a cost-per-thousand-impressions (CPM) basis. CPMs typically range anywhere between $0.50-$2.00. Amazon Publisher Services.

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Monetize More

FEBRUARY 8, 2023

It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.

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Header Bidding Viewability Ad network CPM 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. What Is Video Advertising?

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Digiday

SEPTEMBER 20, 2022

” Her team does not sell any of its ad space programmatically. Instead, the podcast network uses its branded content studio to make bespoke audio ads, which Atkins said creates memorable ads that listeners are less likely to skip over. And I don’t think it’s efficient to just scale shitty ads.

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Smart-Hub

OCTOBER 3, 2023

Publishers exhibit their sought-after ad space while advertisers armed with data-driven approaches vie for top-tier positions. The platform automates the bidding process, as a result of which the most favorable offer leads to winning the bid and getting or selling advertising space.

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Ad Exchange Ad network CPC CPM 64

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. When a user opens the publisher’s app, a piece of ad real estate is generated.

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Ad network Mobile Ads Header Bidding CPM 66

Smart-Hub

JANUARY 2, 2024

CPM: Cost Per Mille This is one of the leading payment types for programmatic, where the advertiser pays for each thousand ad impressions, depending on the resource traffic. Calculation example: (cost of placement / website traffic) * 1000 = CPM. CPM example = ($150 / 50 000) * 1000 = $3.

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Ad Exchange CPC CPM Affiliates 60

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. There is no other contender with higher CPM rates than Google. These networks do the work for you.

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Ad network Video Ads Header Bidding CPM 40

Brid.tv

JUNE 14, 2023

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers.

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Ad Exchange Ad Inventory Ad network Non-Profit 52

Automatad Inc.

NOVEMBER 24, 2023

This means publishers can work with non-TFC ad tech providers but must connect directly with their CMP. If your CMP is not Google-certified, you can show general ads to the EEA and the UK users. In that case, Google checks the CMP compliance with its Additional Consent Specifications.

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Monetize More

MAY 30, 2023

Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites. Offers access to ad agencies, demand-side platforms, and premium ad networks. Supports various ad formats and customization options. Publishers are thus able to make passive income through app ads. Results vary.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

APRIL 13, 2023

A publisher would implement header bidding via ad tech partners or using their in-house development team to create a custom solution for them. With header bidding, publishers are back in the driving seat with control to optimize their ad stacks a lot better than with traditional setups. How does Header Bidding help advertisers?

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Brid.tv

JUNE 14, 2023

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers.

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Ad Exchange Ad Inventory Ad network Non-Profit 40

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). Advertisers register on the demand side DSP or ad exchange; after that, they can participate in automated media trading.

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Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

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Single Grain

JULY 20, 2021

This piece of ad tech software is connected to numerous advertising exchanges and SSPs. SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc).

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Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Currencies : Real-time currency conversions.

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